Beth Bodensteiner
Beth is president of Holland America Line, leading the award-winning, premium cruise line known for expertly crafted itineraries, extraordinary service, and genuine connections to each destination. As president, Beth oversees all aspects of Holland America Line’s business including its fleet of 11 ships that visit over 450 ports in more than 110 countries and territories around the world. She also has executive responsibility for the corporation’s ultra-luxury Seabourn cruise line. She reports to Josh Weinstein, chief executive officer of Carnival Corporation & plc.
Previously, Beth served for six years as senior vice president and chief commercial officer of Holland America Line where she directed revenue management, deployment, product marketing, pricing and planning for Alaska Land+Sea Journeys, and integrated marketing for the cruise line. During this time, she also took on increasing commercial responsibilities, including Holland America Line’s global sales, customer service and e-commerce, as well as commercial activities for the company’s ultra-luxury Seabourn brand. She previously held various marketing roles in the Pacific Northwest.
A 20-year veteran of Holland America Line, Beth began her career at the cruise line in 2002 in public relations and progressed through numerous promotions since that time. Among Beth’s many accomplishments, she spearheaded the deployment and rollout of an advanced yield optimization and demand analytics (YODA) system that dynamically generates millions of weekly booking demand recommendations to optimize revenue and inventory across the company. She also helped further define Holland America Line’s market of prospective high-value, high-affinity guests, enabling the cruise line to drive incremental customer demand through a variety of high-profile collaborations, entertainment offerings and immersive experiences with organizations such as Top Chef, Audible and Wheel of Fortune, among others.
In 2015, Beth was named to the Puget Sound Business Journal’s prestigious list of “40 Under 40,” selected from more than 400 nominees. She previously served on the boards for Junior Achievement and Seattle Children’s Theater.
Roles & Chronology
- 2024 – Present
- President, Holland America Line
- 2019 – 2024
- Chief Commercial Officer, Holland America Line
- 2014 – 2019
- Senior Vice President, Revenue Management, Holland America Line
- 2011 – 2014
- Vice President, Revenue Management & Product Marketing, Holland America Line
- 2009 – 2011
- Director, Voyage Marketing, Holland America Line
- 2007 – 2009
- Director, North America & Caribbean Marketing, Holland America Line
- 2006 – 2007
- Senior Product Manager, Caribbean & International Marketing, Holland America Line
- 2003 – 2006
- Product Manager, Revenue Management, Holland America Line
- 2002 – 2003
- PR Coordinator, Public Relations, Holland America Line
Personal & Educational Background
Beth earned a Bachelor of Arts degree in English Literature from the University of Washington. She lives in Seattle and has two children and two dogs.
