Core Values

Different travelers seek different vacation experiences. That’s why our portfolio of world-class cruise lines gives us such a powerful competitive advantage. With eight distinctive cruise lines operating around the globe, each brand has the opportunity to stand out with a clear, compelling identity that draws in its own unique profile of new and loyal guests. When we market those differences distinctly and deliver on them throughout the journey, we unlock higher levels of guest satisfaction, drive stronger bookings and demand and generate increased pricing power.

Our team members are the heart of the unforgettable happiness we deliver to over 13.5 million guests each year. With a team of more than 160,000 individuals from 150 countries, we proudly reflect the cultural richness of our guests and the global community. We intentionally cultivate a workplace environment where everyone feels welcomed, included, supported and empowered to succeed, reinforcing our ambition to be the world’s number-one choice for hospitality, travel and leisure careers.

Achieving our Purpose and Mission starts with being responsible corporate citizens and strong stewards of our planet. That means preserving our environment, caring for our guests, our communities and our team, upholding the laws that govern our business and holding ourselves to the highest standards.

We’re privileged to explore remarkable cultures and environments around the world—and it’s our shared responsibility to honor and help preserve them. Without the thriving communities, healthy oceans and stunning places we visit, we couldn’t deliver our Purpose and Mission or achieve our other priorities. That’s why it is imperative that we continue to reduce our fuel consumption and carbon footprint, advance a circular economy and strengthen shared-value partnerships with the communities we sail to and from.

Several years of exceptional performance has significantly strengthened our financial fitness—reducing debt, achieving strong profitability and double-digit ROIC, surpassing the investment-grade threshold and reinstating our dividend. We’re fortifying our position through disciplined cost control and continued deleveraging. At the same time, our measured investments in newbuilds, major ship midlife refurbishment enhancements across our cruise lines and destination development, and continued focus on commercial excellence, are setting the stage for substantial long-term growth and value creation.

We listen—actively and inclusively—to make better decisions and learn from our successes and failures.

We can respectfully share ideas, feedback, concerns and questions with confidence.

We protect what matters—our people, our company and our planet—treating everyone with dignity and respect.

We always try to do our jobs better and innovate to drive the business forward.

We work collaboratively as a team to successfully deliver on our purpose, mission and goals.

We put our guests front and center, delighting them at every opportunity.