Shaquille O'Neal Appointed As Carnival Cruise Line's New "CFO"…Chief Fun Officer
MIAMI, Jan. 12, 2018 /PRNewswire/ -- NBA Hall of Famer and TNT commentator Shaquille O'Neal – also known as "Shaq" – announced on last night's TNT Inside the NBA broadcast that he has been given a new title, joining Carnival Cruise Line as their newly appointed "CFO."
The announcement was made with a tongue-in-cheek video that features Shaq and Carnival President Christine Duffy but omits one minor detail: CFO stands for "Chief Fun Officer," personifying the cruise line's newest brand campaign, "Choose Fun," which launched earlier this week.
As the newly appointed "CFO," O'Neal has partnered with the cruise line, lending his fun, larger-than-life personality and playful spirit to inspire America to Choose Fun with Carnival when planning their next vacation, and in their everyday lives.
Shaq's role will be brought to life via engaging video content, social media and experiential activations, beginning today.
"We are very excited to have Shaq as part of the Carnival team! He will serve as a great partner ensuring everyone knows all about our one-of-a-kind brand of fun," said Duffy. "We're confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers."
"In today's world, it's more important than ever to choose fun, especially when everyone is busy with work, family, and life in general," says O'Neal. "So, I'm honored to be appointed the Chief Fun Officer at Carnival – a company that lives and breathes fun."
Carnival Cruise Line is the largest brand in the Carnival Corporation portfolio with a fleet of 25 ships designed to deliver fun and memorable vacation experiences at a great value. It is the world's most popular cruise line carrying five million guests a year and catering to a wide consumer demographic, appealing to families, couples, singles and seniors. Carnival carries more children and military personnel than any other cruise line. In spring 2018, the 133,500-ton Carnival Horizon will debut as the 26th ship in the fleet.
Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 25 ships operating three- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Europe, Cuba, Australia, New Zealand and the Pacific Islands. Two 133,500-ton Vista class ships are currently scheduled for delivery - Carnival Horizon in 2018 and Carnival Panorama in 2019. Additionally, two new 180,000-ton ships are scheduled to enter service in 2020 and 2022.
AIDA Cruises is the market leader in the German-speaking cruise market. Home of the smile, AIDA Cruises is the epitome of a premium-quality, relaxing cruise and operates one of the world’s most state-of-the-art fleets.
Carnival Cruise Line, also known as America’s Cruise Line, is a leader in contemporary cruising and operates a fleet of ships designed to provide fun and memorable vacation experiences at a great value.
Costa Cruises delivers Italy’s finest at sea, bringing modern Italian lifestyle to its ships to provide guests with a true European experience that embodies a unique passion for life through warm hospitality, entertainment and gastronomy.
Cunard is the epitome of British refinement for travelers who relish the line’s impeccable White Star Service, gourmet dining, world-class entertainment, and the legacy of historic voyages and transatlantic travel.
Holland America Line's premium fleet of spacious, elegant mid-sized ships feature sophisticated five-star dining, extensive entertainment and activities, innovative culinary enrichment programs and compelling worldwide itineraries.
P&O Cruises (UK) is Britain’s favorite cruise line with a fleet of ships combining genuine service and a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time.
P&O Cruises (Australia) provides a quintessential holiday experience for Australians and New Zealanders, taking them to some of the world's most idyllic and hard-to-reach places across Asia and the South Pacific.
Princess is the world’s leading international cruise line and tour company operating a fleet of modern cruise ships, renowned for the innovative design and wide array of choices in dining, entertainment and amenities.
Seabourn provides ultraluxury cruising vacations in a unique, small-ship style that focuses on genuine, intuitive service, all-suite accommodations, superb cuisine and unique experiences in destinations worldwide.