News Release

Carnival Is the First Major Ocean Cruise Line to Sponsor CLIA’s Accredited Cruise Counsellor Certification for All Business Development Managers

Accreditation is latest effort to give BDMs the skills and tools they need to provide industry-leading service and support to travel advisors


MIAMI (May 6, 2019) — Carnival Cruise Line has become the first major ocean cruise company to sponsor Cruise Lines International's Accredited Cruise Counsellor certification for all of its business development managers. In mid-January Carnival BDMs completed the work required to earn the ACC through a combination of in-person coursework at the line's recent sales team meeting and individual assignments.


ACC coursework included topics such as "Building Client Loyalty," "Power Selling Skills," "Power Selling Techniques," "Effective Presentation Skills" and "Better Listening for Better Business." The BDMs will work throughout the year with agents in their territories to apply the lessons and tools acquired from their ACC certification as they collaborate to develop tailored sales, marketing, and support strategies.  


"Carnival is committed to having the best sales and service organization in the travel industry, taking advantage of every available opportunity that will help our travel advisors succeed and grow — and the ACC certification is a powerful tool that will enable us to accomplish that," said Adolfo Perez, senior vice president of sales and trade marketing for Carnival. "Having ‘ACC' on our business cards says that we have gone above and beyond to increase our cruise industry and sales expertise. Our team is proud to have earned that designation."


The ACC certification is part of Carnival's comprehensive program to support travel advisors that includes Why Use a Travel Advisor (WUATA), AMP Up Commissions, Loyalty Rocks Rewards, and Be the Hero Upgrades. In late 2018, Carnival's BDMs also completed a new Carnival Corporation Sales Strategy and Customer Marketing certificate program through the Aresty Institute of Executive Education of the Wharton School at the University of Pennsylvania.


For more information on Carnival's travel advisor support programs, login to and click on the Agent Programs tab.


For additional information about Carnival Cruise Line call 1-800-327-9501 (individual) or 1-800-327-5782 (groups) or visit the line's travel agent Internet portal, Carnival can also be found on: Facebook, Instagram, Twitter and YouTube.


Journalists also can visit Carnival's media site, or follow the line's PR department on Twitter at


# # #


About Carnival Cruise Line


Carnival Cruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 26 ships operating three- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda, Cuba, Europe, Australia, New Zealand, the Pacific Islands and Southeast Asia.  The line currently has three new ships scheduled for delivery – Carnival Panorama set to debut in 2019, Mardi Gras in 2020 and an as-yet-unnamed ship in 2022.



Joyce Oliva

+1 305-406 5464