Our Brands

Our Brands

Carnival has a portfolio of the world’s most widely recognized cruise brands, which complement each other by geography, serve nearly every segment of the cruise industry and provide our guests with virtually endless holiday choices—so many, in fact, that they need to look no further than the Carnival family when selecting a cruise vacation. The cruise lines within our portfolio include the most-recognized brands in North America, the United Kingdom, Germany, Italy, and Australia—areas that account for 85 percent of the world’s cruise passengers. This compelling brand recognition and presence will provide us with a solid growth platform as we enter new regions. Our broad product selection is geared to suit every conceivable taste, price preference and target market, including contemporary, premium and ultra-luxury. Our brands truly cater to the desires of different cultures, offering multiple languages and meeting varying entertainment and vacation preferences.

Carnival Cruise Line



Ships: 22

Carnival Cruise Line

The World's Most Popular Cruise Line®

Carnival Cruise Line is a leader in contemporary cruising and operates 24 ships designed to provide fun and memorable vacation experiences at a great value.

Founded in 1972, Carnival Cruise Line is one of the most recognizable brands in the cruise industry and carried over 5.4 million guests in 2018, the most of any individual cruise brand. Carnival Cruise Line identifies their target customers as those who like to "Choose Fun" and live life to the fullest.

Carnival Cruise Line has a broad consumer appeal, attracting families, couples, singles, and seniors and carrying more than 900,000 children each year. In 2018, Carnival Cruise Line was voted "Best Ocean Cruise Line" in USA Today's 10 Best Readers' Choice Awards. In addition, Carnival Cruise Line was named "America's Most Trusted Cruise Line" by Reader's Digest for the fourth consecutive year.  

The new 4,008-passenger Carnival Panorama entered service in December 2019 along with two 5,250-passenger capacity ships, Mardi Gras in 2021 and Carnival Celebration in 2022, which will be the most innovative in its fleet.

Carnival Cruise Line offers cruises generally from three to eight days with almost all of its ships departing from 20 convenient U.S. homeports located along the East and West Coasts, Gulf of Mexico, Puerto Rico and Hawaii. Carnival Cruise Line is the leading provider of year-round cruises in The Bahamas, the Caribbean and Mexico and also operates seasonal cruises in Canada, New England, Alaska, Hawaii, Bermuda, and Europe. In addition, Carnival Cruise Line deploys two ships in Australia.  

The brand's focus continues to be on enhancing its products and services with innovations that appeal to new consumers, as well as past guests. In April 2019, Carnival Cruise Line introduced the totally transformed Carnival Sunrise, part of a $2 billion program that is enhancing the line's vacation experience and introducing a variety of new innovations across the fleet.

Mardi Gras, cheduled to enter service in 2021, will introduce a host of groundbreaking features, including:

• BOLT, the first roller coaster at sea   with an 800-foot-long track where riders can achieve speeds of nearly 40 miles per hour.


• Big Chicken, a restaurant concept created by the line's Chief Fun Officer, NBA Hall of Famer Shaquille O'Neal.  

• The first seagoing restaurant by world-renowned chef Emeril Lagasse.   


• Six zones each tied to a particular theme with a variety of bars, restaurants and attractions.

• A wide range of stateroom choices, including 180-plus suites across 11 different categories.  


• The first ship in North America to be powered by Liquefied Natural Gas (LNG), part of Carnival Corporation's green cruising platform.



Ships: 16


Experience A World of Discovery

Princess Cruises began operations in 1965. Currently operating a fleet of 16 ships visiting more than 350 ports around the globe, it is the world’s largest premium cruise line.

Princess recently took delivery of Enchanted Princess, the fifth Royal-Class ship and it’s sister ship Discovery Princess is scheduled for delivery in November, 2021. Awarded Best Cruise itineraries 11 times by Recommend Magazine, Princess sails to nearly every corner of the earth, from Alaska to Asia and Australia, the Caribbean and Mexico, Europe, the Panama Canal, South America and more. The line offers cruises ranging from three to 20 days with longer exotic sailings from 25 to 111 days, including two world cruises. When sailing in the Caribbean, most of Princess’ ships visit it’s award-winning private island in The Bahamas, Princess Cays®.

Princess has enhanced the onboard experience by providing guests with lifelong memories and meaningful stories to share from their cruise vacation. The program features several products and services, such as:

  • Personal Choice Dining, offering guests three dining options, including traditional dining, anytime dining and specialty dining at venues, such as the award winning restaurant SHARE by international chef & TV host Curtis Stone, and culinary experiences, such as our "Chocolate Journeys" dessert experience featuring specialties from master chocolatier Norman Love
  • Onboard entertainment featuring Voice of the Ocean, an interactive show modeled after the wildly popular international singing competition, as well as four original musical productions created by the award-winning composer, Steven Schwartz
  • Interactive onboard activities and shore excursions designed in collaboration with Discovery Channel and local experts in key regional cruise destinations to provide guests with authentic and exclusive experience onboard and ashore and to entertain and delight them about the nature, wildlife, history and culture of the regions they visit

In addition, Princess guests can now choose a new premium stateroom category featuring VIP amenities and exclusive dining. The new Club Class Mini-Suite featuring priority embarkation and disembarkation as well as Club Class Dining, a reserved dining area with expedited seating and expanded menu options. Club Class guests will be among the first to sleep on the new Princess Luxury Bed, specially designed by Dr. Michael Breus, "The Sleep Doctor," and highly acclaimed designer, Candice Olson, to deliver the ultimate night of sleep at sea.

Furthermore, our newly developed guest experience platform, designed to elevate service levels through enhanced guest interactions before, during and after cruise vacations is available on Caribbean Princess®, Crown Princess®, Regal Princess®, Royal Princess®, Ruby Princess® and Sky Princess® and Enchanted Princess®. At the center of the platform is the Ocean Medallion™, a first-of-its-kind wearable device designed to enable a personal concierge, Ocean Compass, to deliver a personalized service not previously considered possible by interacting with thousands of sensors, kiosks, interactive surfaces and smart devices. With this innovation, from the moment our guests first engage with us, their experiences will be powered by their preferences. Services they desire will be delivered seamlessly, in real time, often without asking where and when they want them.

Holland America Line


Ships: 10

Holland America Line

At Holland America Line, we believe travel has the power to change the world. It enriches us as we discover new places, cultures and people. It’s this belief that drives our guiding purpose to help make the world a better place through opening minds, building connections, and inspiring a shared humanity.

For 145 years, Holland America Line has been carefully crafting your clients’ next journey. Our fleet of 10 spacious, mid-sized ships offer a classic style of cruising to more than 425 ports of call in 100+ countries on all seven continents.

To this fleet of 10 ships, we welcome our third Pinnacle-Class ship, Rotterdam when she debuts in July 2021.

For clients looking for the most complete and immersive culinary experience at sea, they’ll enjoy dining influenced by our global culinary council of seven world-renowned chefs. The Dining Room is renowned for everyday excellence, while restaurants like Pinnacle Grill, Tamarind, and Canaletto offer specialty options. Your clients can enjoy an extensive wine selection, chosen by our Wine Curator James Suckling; and spirits enthusiasts appreciate our classic cocktails, with direction from our Master Mixologist Dale DeGroff. But the experiences don’t stop there, as your clients can hone their skills with America’s Test Kitchen and explore the culinary side of destinations through exclusive culinary excursions by FOOD & WINE magazine.

Through exclusive partnerships with highly acclaimed brands in entertainment and personal enrichment, Holland America Line ensures both days and nights are filled with delight and inspiration. Music Walk® features live performances at Lincoln Center Stage, B.B. King’s Blues Club, Rolling Stone Rock Room and Billboard Onboard. The Mainstage features exclusive live performances and state-of-the-art theater technology. And your clients will enjoy fun and life-enriching activities and workshops in partnership with BBC Earth; O, The Oprah Magazine; America’s Test Kitchen; and Microsoft Windows.

As part of our collective social responsibility, the company, employees, and guests have joined together to give back to communities and organizations around the world. Whether it's donating shipboard items to an orphanage, cleaning up a neighborhood park, walking 5K onboard to raise funds for cancer research, or donating money to disaster relief, Holland America Line and our employees share time and resources to make a difference.

We invite your clients to join us for an unforgettable experience. Because travel is more than an itinerary. It has the power to change us and our world. Journey by journey.



Ships: 5


Ultra-Luxury Resort At Sea

Seabourn, which began operations in 1988, is the ultra-luxury resort at sea with smaller ships that focus on intuitive personalized service and guest recognition. The line's fleet of three 458-passenger and two 600-passenger ships, the youngest in the ultra-luxury segment of the cruise industry, offer spacious all-suite accommodations with oceanfront views, award-winning gourmet dining, complimentary premium spirits and fine wines, renowned service provided by an industry-leading crew; and a pedigree in expedition travel. Seabourn launched its newest ship, Seabourn Ovation, in May 2018 and has two ultra-luxury purpose-built expedition ships set to launch in December 2021 and 2022 respectively.

Seabourn has received numerous prestigious awards over its history, including being voted the "Best Small-Ship Cruise Line" by readers of Travel + Leisure and Conde Nast Traveler. Seabourn has partnered with world-renowned American chef and restaurateur Thomas Keller to develop a selection of menu items for dining venues aboard Seabourn's fleet and operates a signature restaurant, The Grill by Thomas Keller, on all five ships. Seabourn pampers its guests with complimentary value-added extras such as "Massage Moments" on deck, “Shopping with the Chef” experiences and "Caviar in the Surf" beach parties. All of the Seabourn ships have a high service ratio of staff members to guests and an intimate, sociable atmosphere that has been the hallmark of the Seabourn lifestyle.

Seabourn's ships cruise to more than 400 destinations throughout the world, from major cities to small, hidden ports throughout Europe, Asia, the South Pacific Islands, Australia and New Zealand, the Americas and Antarctica, with cruises generally from seven to 14 days, along with a number of longer voyages up to a full world cruise. Seabourn has a multi-year agreement with the United Nations Educational Scientific and Cultural Organization (UNESCO) to support its mission of safeguarding World Heritage and promote sustainable tourism, thus providing its guests with unique access to more than 170 World Heritage Sites. To date, the line has contributed more than $1.5 million USD to UNESCO to advance its work.


Cunard (2)

Ships: 3


Experience The World In Style

Luxury cruise line Cunard is globally recognized as operating the most famous ocean liners in the world -- offering legendary travel experiences with outstanding service. The brand currently sails three ships: Queen Mary 2, Queen Victoria and Queen Elizabeth, with a fourth vessel set to debut in 2022.

Renowned for impeccable White Star Service, gourmet dining and world-class entertainment, all three Queens offer luxury accommodations in Britannia, Britannia Club, Princess Grill Suite and Queens Grill Suite staterooms. Cunard is the only line to offer regularly scheduled Transatlantic service between New York and London on flagship Queen Mary 2; they continue the tradition of World Cruising which Cunard pioneered in 1922; and offer itineraries from two-night Short Breaks to Grand Voyages that visit Europe, North America, South America, Africa, Asia and Australia.

In 2019, Cunard made its grand return to Alaska, offering roundtrip sailings from Vancouver on their youngest ship Queen Elizabeth, bringing the beauty of the Pacific Northwest to guests once again. Future voyages will include the addition of Glacier Bay to the line’s Alaska itineraries, one of the most sought-after destinations in the region, giving guests an even more dramatic front-row seat to witness the immense beauty of Alaska.

Founded in 1840, Cunard’s heritage of iconic ships and exclusive onboard programming has given the company a unique and distinct position within the luxury travel market. They have received many awards including #1 Mega-Ship Ocean Cruise Line’ by Travel & Leisure’s World’s Best Awards in 2018, 2017 and 2016, and ‘Best World Cruise’ by Porthole Cruise Magazine’s 2019 Readers’ Choice Awards.


aida (1)

Ships: 14


Home of the smile

With its casual and premium-quality cruise concept, AIDA Cruises established a new chapter in the history of cruising in 1996. Today, AIDA Cruises is the market leader in the German-speaking cruise market.

AIDA Cruises is the epitome of a premium-quality, relaxing cruise – its guests live and love the unique AIDA Cruises feeling. Instead of a Captain's Dinner, dress code and fixed meal times, unforgettable boundless diversity awaits them on board and on land. Guests enjoy being a part of the AIDA Cruises family and feel at home anywhere in the world. This feeling is cultivated by the friendliness of the crew and by having German as the onboard language.

Every guest can experience a personal vacation and discover a new world every day. AIDA Cruises appeals to the lifestyle of active, open-minded people of any age with an amazing array of itineraries, destinations and shore excursions, culinary delights, world-class entertainment, wellness and fitness, and top-notch programs for kids and teens.

The smiling lips on the prow of AIDA Cruises ships is a promise to its guests: Vacationing with AIDA Cruises brings joy! The brand is passionate about hospitality, and the safety and well-being of its guests is top priority. Exceptionally well-trained personnel, high-quality offerings, carefully selected products and attentive service are a given. AIDA Cruises is setting standards within the international cruise market in every way. Its entertainment, wellness and shore excursion programs, kids and teen offerings, and the culinary variety are among the best on the seas. With a keen sense of what its guests want, exceptional ideas and the courage to innovate, AIDA Cruises wants to continue being one step ahead of its competitors in the future.

AIDA Cruises operates one of the world’s most state-of-the-art fleets, currently comprised of 14 cruise ships with two new ships being built at the Meyer shipyard in Papenburg, Germany expected to join the fleet by 2023. Featuring Carnival Corporation’s “green cruising” design with dual-fuel engines, AIDAnova is the first cruise ship in the world that is fully powered by liquefied natural gas (LNG) both in port and at sea. The use of LNG, the world’s cleanest burning fossil fuel, prevents emissions of particulate matter and sulfur oxides almost entirely at sea and in port. It also significantly reduces the emissions of nitrogen oxides and CO2.

Costa Cruises


Ships: 10


Europe's number one cruise line

Costa has been providing cruises since 1948 and today visits more than 260 ports around the world. In 2019, its ships carried over 1.5 million guests. The brand operates a fleet of 10 contemporary ships including the recent delivery of Costa Smeralda, first of two liquefied natural gas (LNG) ships. The second newbuild, Costa Toscana will arrive in 2021.

Costa is a leading cruise line in Italy, France and Spain where it boasts a tradition spanning close to seven decades. Its ships are deployed in the Mediterranean Sea, Northern Europe, the Caribbean, Brazil, Argentina, the Arabian Gulf and the Indian Ocean. The line offers a wide range of unique itineraries, with cruises generally ranging from seven to 20 days and also has longer exotic sailings from 20 to 30 days and one world cruise. Costa is also a leading cruise line in China. Most of its cruises sailing in China are four or five days and cater to Chinese guests.

Costa considers itself the world's ambassador of Italy’s finest. Its ships represent the best of Italy by offering beautiful Italian art, unique interior decorations with superb Italian mosaics and precious Murano chandeliers, fine Italian wines, excellent Mediterranean food selections and unique shops that carry well-known Italian fashion brands. Costa attracts international guests due to its multi-lingual service and is considered to be a top vacation provider in Europe. Costa is also known for offering innovative itineraries that combine the excitement of new destinations with pampering onboard service and ambiance.

In 2019, Costa Smeralda, the brand’s new flagship became the first vessel to use liquefied natural gas (LNG), both in port and at sea. The ship was designed to immerse guests in experiencing Italy’s finest all in one place. New features include Solemio Spa; various entertainment areas, including the Colosseum, with its screens for high-tech content shows; themed bars, in collaboration with major Italian brands. Food experience areas such as LAB where you can put your skills to the test and be a “Chef for a day”. Smeralda has multiple Italian eateries including a family restaurant Tutti a Tavola, all in keeping with Costa’s Italian heritage.

P&O Cruises (UK)


Ships: 5

P&O Cruises (UK)

A world of choice

P&O Cruises (UK) is the leading and most recognized cruise brand in the UK, operating a fleet of five premium ships. Its newest ship, Iona – a 180,000-ton vessel powered by liquefied natural gas (LNG), the world’s cleanest burning fossil fuel – will join the fleet in 2020. Iona will offer the next generation of guests the holiday of a lifetime on the next generation of P&O Cruises ships. P&O Cruises (UK) sails to over 230 destinations around the globe, offering two- to five-night Short Breaks to World Cruises and everything in between. With indulgent holidays just for adults to family-friendly adventures, there’s a ship for every occasion and style.

When sailing with P&O Cruises, guests can expect a blend of great service, relaxation and discovery. Tailored to British tastes, much-loved traditions, including black tie nights and daily afternoon tea, combine with the very best contemporary food and entertainment scene. Themed cruises featuring BBC ratings-winner Strictly Come Dancing and its professional dancers, and dining is enhanced through partnerships with Food Heroes, master pâtissier Eric Lanlard, renowned chef Marco Pierre White and wine expert Olly Smith.

P&O Cruises (Australia)


Ships: 3

P&O Cruises (Australia)

A cruise holiday that is Like No Place On Earth

P&O Cruises (Australia), which began cruising from Australia in 1932, is the leading cruise operator in the Australia and South Pacific region. For the sixth consecutive year, P&O Cruises (Australia) was voted Australia’s "Most Trusted Cruise Operators" by Readers Digest in 2019. The onboard atmosphere is relaxed with a focus on contemporary design, great food, friendly service and a variety of exciting activities and entertainment. The line currently operates a fleet of three ships including Pacific Aventure due to join the P&O family in October, 2020. Pacific Adventure will offer a huge range of P&O signature features as well as a host of new ones including Byron Beach Club an adult only oasis.

P&O Cruises (Australia) sails to more destinations in Australia and the South Pacific than any other cruise line and offers cruises, generally from three to 16 days, from multiple home ports in Australia and New Zealand. In addition, the line's itineraries include remote idyllic ports of Papua New Guinea and Solomon Islands as well as a "taste" of Asia. P&O Cruises (Australia) offers itineraries based around prominent Australian events including Melbourne Cup, Australian Open Tennis and Rugby League State of Origin.

P&O Cruises (Australia) recently partnered with leading restaurateur and celebrity chef, Luke Mangan, and created a signature fine-dining restaurant, Salt Grill. In addition, recent refurbishments have replaced the traditional cruise ship buffet with an international market place of fresh food outlets reflecting the many flavors Australians love to eat.