Holland America Line Wins 17 Gold and Seven Silver 2018 Travel Weekly Magellan Awards
Cruise
line honored for EXC programming, Nieuw
Amsterdam, Tamarind and
more
Seattle, Wash., Sept. 18, 2018 — Holland
America Line earned an impressive 24 gold and silver 2018 Magellan Awards from
Travel Weekly. The premium cruise line took home an all-time high of 17 gold
awards in the categories of Premium Ship, Restaurant Design, Education Program
and in the Marketing categories of Website, Print Advertising,
Campaign–Advertising/Marketing, Promotional Video, Direct Mail and TV
Commercial.
Seven silver awards were earned in the cruise categories of Cruise Marketing
for the partnership with O, The Oprah Magazine, Education Program for the
Holland America Line Academy travel agent training program, and in the
marketing categories of Promotional Video, Website,
Campaign–Advertising/Marketing and Print Advertising.
"In recent years Holland America Line has embarked on an ambitious brand
evolution, and earning an astounding 24 Magellan Awards tells us that our
innovations are positively resonating with the industry and our guests," said
Orlando Ashford, Holland America Line's president. "Travel Weekly's Magellan
Awards are among the most prestigious in the travel industry, and we are
honored and thankful to be recognized by its respected panel of experts."
Taking Top Honors at
the Magellan Awards
Holland America Line earned a gold award for Nieuw
Amsterdam, which went through an extensive dry dock and upgrade in
late 2017, in the Premium Ship category. Tamarind, the cruise line's Pan-Asia
specialty restaurant, won gold for Premium Ship–Restaurant Design. Celebrating
the adventurous fusion of ingredients that vibrantly define the cuisine of
Southeast Asia, China and Japan, Tamarind presents them in an array of
intricately flavored, visually stunning dishes. The restaurant's decor has an
upscale, contemporary Asian feel with rich hues of purple, gold and green
combined with bamboo accents to create an intimate and elegant environment.
Holland America's website also won gold. In 2018 the cruise line launched a
reimagined website at HollandAmerica.com that is focused on an
intuitive online booking process, easy navigation, bold images that capture the
experience and comprehensive information, making it an up-to-date resource for
both consumers and travel professionals.
In the Education Program category, Explorations Central (EXC) also took home
gold honors. Destination immersion is amplified with EXC, a multifaceted
experience that combines an array of indispensable travel resources with
enrichment opportunities for guests to make their experience more engaging and
meaningful. Many ships feature an EXC Central area, a comprehensive resource
and engagement center in the Crow's Nest, with digital storytelling,
interactive video experiences and a virtual ship's bridge. The program also
features an EXC Team, EXC Guides, EXC Talks, EXC Tours, EXC Encounters, EXC
Port Planners, an EXC Channel and more.
Holland America's television spot, "Making Connections," won gold in the TV
commercial category, while "EXC In-Depth Voyages," "Culinary EXC Tours in
Partnership with FOOD & WINE," "New Culinary Council Member Ethan Stowell"
and "New Culinary Council Member Andy Matsuda" took home gold in the Promotional
Video category.
In the Campaign–Advertising/Marketing category, the line's Asia Campaign,
Culinary Story Campaign and Trade Promise Campaign all earned gold. For Print
Advertising, the "Carefully Crafted," Nieuw Statendam and Trade Promise ads
each won the top award. Under the Direct Mail category, gold was earned for the
2017 EXC In-Depth Voyages Catalog and 2018 Mariner magazine Malta winter cover.
Silver Success
Holland America Line brought home a silver award for Holland America
Line Academy, an extensive online training program that offers key courses
to allow travel agents to sharpen their selling skills, earn Cruise Line
International Association credits and receive graduation benefits. GoHAL.com, Holland America Line's portal for
travel professionals, also won silver. The comprehensive website gives travel
agents the tools they need to confidently and successfully learn, promote, book
and plan Holland America Line cruises.
For Advertising/Marketing, the cruise line won silvers for its Cruise360
Campaign and O, The
Oprah Magazine partnership. Holland America's Nieuw Statendam Launch
won a Promotional Video silver, as did the Making Connections print ad.
The final silver award was earned in the Special Needs category for Holland
America's Accessibility Program.
About the Travel
Weekly Magellan Awards
Since 2008 Travel Weekly has been recognizing excellence in travel with its
annual Magellan Awards, and Holland America Line has received more than 70
awards in various categories since the award's inception.
The Magellan Awards honor a broad range of industry segments including hotels
and resorts, travel destinations, cruise lines, online travel services,
airlines and airports, travel agents/agencies, tour operators and car rental
companies. Entries are evaluated by a panel of respected travel industry
professionals against standards of excellence — rather than against each other
— established by Travel Weekly, which has been published since 1958 and is
written for North American travel agents, tour operators, corporate travel
executives and travel industry suppliers.
For more information, contact a Travel Professional, call 1-877-SAIL HAL (1-877-724-5425)
or visit hollandamerica.com.
— # # # —
Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all social
media outlets via the home page at hollandamerica.com.
About
Holland America Line [a division of Carnival Corporation and plc (NYSE:
CCL and CUK)]
Holland
America Line's fleet of 14 ships offers more than 500 cruises to more than 400
ports in 98 countries, territories or dependencies around the world. From
shorter getaways to 113-day itineraries, the company's cruises visit all seven
continents, with highlights including Antarctica explorations, South America
circumnavigations, Cuba cruises and exotic Australia/New Zealand and Asia
voyages; four annual Grand Voyages; and popular sailings to the Caribbean,
Alaska, Mexico, Canada and New England, Europe and the Panama Canal. The line
welcomed Koningsdam
in 2016 and has a second Pinnacle-class ship,
Nieuw Statendam, to
be delivered in December 2018. A third Pinnacle-class ship will be delivered in
2021.
The company is undergoing $300 million in brand enhancements to secure its
position as the leader in premium cruising. Fleetwide, the ships feature
innovative initiatives and a diverse range of enriching experiences focused on
destination immersion and personalized travel. Guests can expand their knowledge
through an exclusive partnership with O, The Oprah Magazine; during an
America's Test Kitchen show; at Explorations Café presented by The New York
Times; and by taking a Digital Workshop powered by Windows. Outstanding
entertainment fills each evening at venues including Lincoln Center Stage,
Billboard Onboard and B.B. King's Blues Club. The dining experience can be
savored at a variety of restaurants with menus that feature selections from
Holland America Line's esteemed Culinary Council, comprising world-famous chefs
who design dishes exclusively for our guests.
CONTACT: |
Sally Andrews |
PHONE: |
800-637-5029 |
EMAIL: |
pr@hollandamerica.com |