Community Relations

Community Relations

Carnival Foundation

Carnival Foundation is dedicated to creating positive change through empowering youth, enhancing education and strengthening families in the communities where we live and work. Carnival Foundation and the brands of Carnival Corporation & plc support a broad spectrum of organizations that positively impact thousands of youth and families each year through charitable giving, in-kind donations and volunteerism. From providing meals to the homeless and abuse prevention to working toward medical advancement and education, the reach of Carnival Foundation is all-encompassing.

During times of crisis, Carnival Foundation works closely with national and international relief organizations, coordinating corporate and employee donations for emergencies, such as hurricanes in the U.S. and in the Caribbean.

Carnival Foundation’s contributions are spread to communities where the brands operate, but focus on organizations in South Florida, where Carnival Corporation is headquartered.

Signature Program:

In 2007 Carnival Foundation launched the Carnival Scholarship and Mentoring Program in collaboration with Big Brothers Big Sisters, a four-year in-the-workplace mentoring program for high school students. Currently, Carnival management team members serve as one-on-one mentors to over 100 students.

During the school year participants visit Carnival headquarters monthly to shadow their Carnival “big” and observe them in an office environment. Students also participate in group activities and presentations designed to assist with college preparedness, financial literacy, life skills and more. In their senior year program participants are eligible to apply for one of 15 college scholarships Carnival Foundation purchases annually from Florida Prepaid College Foundation.

To date, Carnival has purchased 240 scholarships valued at more than $3.5 million, and has awarded 135 to mentoring program graduates. The first class of scholarship recipients graduated from college in 2014.

Other Carnival Foundation Initiatives and Programs include:

Big Brothers Big Sisters of Miami Carnival Center for Excellence
In 2016, Big Brothers Big Sisters of Miami celebrated the grand Opening of the Carnival Center for Excellence as the result of a gift from Carnival Foundation. The donation is the largest corporate gift ever bestowed on the Miami chapter and the largest ever provided to any local affiliate chapter of the national nonprofit youth mentoring organization. Carnival Center for Excellence serves as the headquarters for Big Brothers Big Sisters of Miami and includes facilities to support ongoing mentoring and educational activities for Big Brothers Big Sisters’ “Little” participants. The center includes a “You Media” creative area for music, video and creative digital learning; a computer lab; space for homework and tutoring; life-skill classes; continuing education; and the Miami HEAT Big Fitness Room with exercise equipment, free weights and activity space.

Carnival Kids Program
In 1997, Carnival Foundation partnered with Zoo Miami Foundation to implement the Carnival Kids Program at underserved elementary schools throughout Miami-Dade County. The program, which recently celebrated its 20th year, educates fourth-grade and fifth-grade children about animal and life science, and comprises a series of outreach programs featuring live animals and biological artifacts as well as field trips to Zoo Miami and Everglades National Park. The program assists more than 700 students annually and has served over 9,600 students since its inception.

Florida International University Chaplin School of Hospitality & Tourism Management
Carnival Foundation founded the Carnival Gold Scholars program at the Chaplin School of Hospitality & Tourism Management at Florida International University. The program awards renewable, full-tuition scholarships, including room and board, of up to $20,000 each to five new qualifying students every year. Carnival Foundation further strengthened its relationship with FIU by adding a scholarship endowment known as the Carnival Bridge Scholars. The program annually supports junior and senior students who are in jeopardy of not graduating due to financial constraints, and the endowment enables them to complete their education. Prior to establishing the scholarship programs, Carnival Foundation funded the renovation of the school’s 2,600-square-foot multipurpose facility, which was renamed the Carnival Student Center. The center serves as a gathering place for more than 1,500 students annually.

Jackson Memorial Foundation/Holtz Children’s Hospital
Carnival Foundation funded the renovation of the Pediatric Intensive Care Unit at Holtz Children’s Hospital. The “Carnival Cares for Kids Center” includes 30 special oversized rooms that enable family members to remain with their critically ill children, as well as a comfortable lounge where family members can relax at the hospital. In addition, Carnival Foundation, in partnership with the Miami HEAT and the Micky and Madeleine Arison Family Foundation, has committed funding to be designated for the Children’s Outpatient Specialty Center at the new Jackson West Doral Campus. The Children’s Outpatient Specialty Center will include a pediatric emergency room, diagnostic services and outpatient surgical facilities.

Lotus House
Carnival Foundation is committed to supporting the expansion and redevelopment of the Lotus House shelter for homeless women and children located in the Overtown neighborhood of Miami. The five-story facility, Lotus Village, offers comprehensive support services and amenities that serve as a national model for holistic healing for women, youth and children experiencing homelessness. Funding is earmarked for the Play Therapy Rooms at the Micky and Madeleine Arison Family Foundation Children’s Wellness Center, a therapeutic early childcare and education facility for children from newborn to age three.

Smithsonian National Museum of African American History and Culture
The National Museum of African American History and Culture was established as the 19th museum of the Smithsonian Institution, the largest museum complex and research organization in the world. Its mission is to provide for the collection, study and establishment of programs and exhibitions relating to African American life, art, history and culture. Carnival is a founding donor of the museum.

The Nature Conservancy
Carnival Foundation, in partnership with Carnival Corporation, is committed to supporting The Nature Conservancy’s global marine conservation initiatives. Carnival Foundation's support is designated toward identifying locations where industry and community are most dependent on marine and coastal resources including key conservation priority sites where Carnival Corporation brands operate.

Mission United
An initiative of United Way, Mission United is a free program that coordinates community services for veterans and their families, connecting them to affordable housing, job training, health care and other resources. By forming a coordinated network of community partners, Mission United offers an increased level of veterans service support.

Carnival Cruise Lines

As one of South Florida’s largest employers, Carnival Cruise Line believes that being a responsible member of a community means giving something back. The company and its employees have supported a variety of charitable and arts-related organizations since Carnival’s inception in 1972.

Carnival support includes both financial and in-kind donations to philanthropic organizations throughout South Florida, as well as in its homeport and port-of-call communities. In addition, Carnival’s “Friends Uniting Neighbors (F.U.N.) Team,” is composed of employees who work directly with local charities on bimonthly community service and beautification projects.

Shipboard personnel also do their part to help our communities, participating in beach cleanups and donating their time and talent to orphanages and children's charities throughout the Caribbean and other regions where Carnival ships sail.

Signature Program

One of the largest benefactors of Carnival Cruise Line’s support is St. Jude Children’s Research Hospital, with the cruise line providing financial support as well as serving as the hospital’s Official Celebration Partner, supporting birthday parties, proms and other celebratory events at the hospital, which is located in Memphis, Tenn.

Since the partnership was formed in 2010, Carnival Cruise Line has raised more than $16 St. Jude through a range of engaging activities, both on board and ashore. Activities include Groove for St. Jude, a fun shipboard dance where guests make a $10 donation and receive a commemorative T-shirt and wristband, and the Build-A-Bear Workshop at Sea where kids can build their own stuffed animal with optional accessories with proceeds benefiting St. Jude. Carnival also donates to St. Jude from the sale of sweets on board, including the Brownie Buoy ice cream flavor hand-picked by the kids of St. Jude and sold at Carnival Vista’s Cherry on Top shop. Artwork from St. Jude kids is also permanently displayed on Carnival Horizon’s Dreamscape LED atrium sculpture atrium and debuted during the ship’s naming ceremony honoring St. Jude.

In recognition of its innovative efforts at raising funds and awareness for St. Jude, Carnival Cruise Line was named the hospital’s Partner of the Year.


‘AIDA cares’ is not only the name of the sustainability program but also an expression of our corporate culture. We accept responsibility through our social commitment and contribute to sustainable development both locally and internationally. We naturally want to give a part of our success back to society in the form of donations and sponsoring activities. In 2017, we donated €386,000 to support numerous projects covering a wide variety of topics.

Signature Programs:

AIDA Cruises is continuing its long-term commitment to projects run by SOS Children’s Villages e.V. and donated €102,450 at the beginning of 2017, supplemented by further €8,000 over the course of the year. Furthermore AIDA supports rebuilding projects in other regions, such as in the Philippines and the Caribbean. We donated €42,265 to the Reiner Meutsch Stiftung FLY & HELP to assist with the reconstruction of a primary school in Dinagat in the Philippines.

Cultural diversity is a significant component of the AIDA Cruises corporate culture as the company employs staff from over 40 nations. Open-mindedness, respect and teamwork between people of diverse nationalities are deep-seated principles in our company. That’s why in 2017 AIDA supported the democratic initiative “Bunt statt braun e.V.” and the “MIGRO” migrant’s council, a communal body run by the citizens of Rostock that stands up for the interests of the city’s foreign-born residents. AIDA also acts as a promoter of cultural events and has been the main sponsor of the “Festspiele Mecklenburg-Vorpommern” for more than 15 years, which is the most important classic music festival in Germany. Besides AIDA Cruises keeps being active in promoting sporting activities. For example, we sponsored the rowing world champion Hannes Ocik, the stroke of the German Men’s Eight.

Carnival UK (Cunard Line and P&O Cruises)

Carnival UK's corporate donations policy is to support charities that are local to its operations or have a connection to its business (including seafarer charities in the countries from which crew are sourced for the ships). For example, following the donation of surplus medical equipment and supplies to The Good Shepherd Hospital in Swaziland, the company decided to operate a similar program for a remote mission hospital in the Mountain Kingdom of Lesotho. P&O Cruises also donated 160 single surplus mattresses to the Single Homeless Accommodation Project in Kirklees. Surplus bed and other linen from Carnival UK ships also has been donated to SCRATCH (Southampton City and Region Action to Combat Hardship) which aims to relieve the effects of poverty for families and individuals.

Cunard UK’s HR Business Services has also linked with the reservations department and training academy to organize work experience on a regular basis for travel and tourism students from a variety of colleges. Carnival UK Guest Services also allows students from Plymouth University onboard ships on turnaround days to learn how they function. In 2012, Carnival UK established a charity budget to respond to occasional ad-hoc requests, if deemed appropriate, worthwhile and in line with brand and company values.

Signature Programs

Cunard's partnership with The Prince’s Trust began in 2007 when in the presence of HRH the Prince of Wales, the company's Queen Victoria was named by HRH the Duchess of Cornwall. Since then, with the support and participation of passengers and crew together with shoreside staff and partners, Cunard has collaborated in workplace schemes and raised more than £1,000,000, helping over 1,000 young people make real changes to their lives and future prospects. Cunard recently renewed its pledge of support for The Trust for the next four years and beyond.

Started in 1976 by HRH the Prince of Wales, The Prince's Trust has helped over 750,000 young people with practical and financial support, developing key workplace skills like confidence and motivation to give them the encouragement to find work, start new businesses and turn their lives around.

P&O Cruises has been advocating for Macmillan Cancer Support since February 2013. Through passenger, crew and shoreside employee events, auctions and sponsored activities, nearly £500,000 has been raised for the national charity. The money funds the network of Macmillan Cancer Support nurses and provides care for cancer patients across the United Kingdom. P&O Cruises also funded a purpose-built and -designed healing garden at Southampton General Hospital.

Costa Cruises

Community giving at Costa Crociere is managed by the Costa Crociere Foundation, an independently run organization founded and sponsored by Costa Crociere. Its goals are to address and mitigate social and environmental problems in Italy and the rest of the world. Costa Crociere Foundation started out sponsoring and supporting local projects in Genoa where the foundation could make the best use the many resources provided by Costa Crociere. Then, the Foundation was able to gradually expand its activities throughout Italy. In 2017, Costa Crociere Foundation embarked with great success on its first international social programme in the Philippines, to ensure that it could extend its reach even further.

Costa Crociere Foundation aims to make happiness the fundamental right of every human being. In pursing this ambitious goal and acting on several fronts, the Foundation shares the resources of Costa Crociere and its partners. Examples include using the purchasing power of Costa Crociere to reduce costs in the local food distribution program or using the company’s media relations capabilities to attract donations for upcoming projects. Since its creation in 2014, the Foundation has had a positive impact on more than 16,500 beneficiaries of 109 different nationalities. Thanks to the Foundation’s social and environmental programs, target groups benefited from educational, health and food assistance; gained the confidence and independence to invest in their futures; and were given a cleaner environment to live in.

Signature Programs

The Foundation’s social program aims to address the underlying causes of poverty by giving people the tools they need to lift themselves out of hunger and homelessness in the long term, and ease their burdens in the short term. By investing in the future through education and in the present through humanitarian assistance, disadvantaged groups in target communities receive the resources, opportunities and education they need to live healthy, productive lives. A concrete example of the Foundation’s commitment is the “Hello Philippines, Hello Future!” project where the Foundation designed a three-step approach to support beneficiaries along their journey of personal growth and development. The programme starts by giving 500 children access an education every year and continues by offering fifty of them training courses in the hotel and catering trade to; in the end, the highest-performing students are offered the opportunity to join the Costa crew. This project not only strengthens synergies between Costa and the Foundation but also tries to ensure a solid and bright future for the Filippino community.

The Foundation’s environmental program aims to reduce marine debris, mainly plastic, in the Mediterranean Sea, working with local communities. The program encourages people and businesses to reuse rather than throw away. Costa Crociere Foundation will provide the resources needed and mobilize communities to take part in clean-ups. In 2017, the “Guardiani della Costa” environmental project successfully engaged more than 180 schools and 7,000 students in what was considered the biggest citizen science project of its kind in Italy. The schools each adopted a stretch of coastline, working with experts, monitored the area, and collected data in order to describe the state of the Italian coastline. Costa Crociere Foundation believes in the importance of creating environmentally-mindful generations and encouraging them to take a more active and responsible role in safeguarding the environment.

Holland America Line

Holland America Line cultivates thriving communities around the world, incorporating corporate citizenship and sustainability as everyday values and culture. Sponsorships of charitable organizations and volunteerism are the cornerstones to giving back to communities where we work, live and sail. Our giving strategy focuses on arts and culture, health and human services, environmental and maritime causes. The highly popular Reduced Rate Cruise Donation program allows hundreds of nonprofit organizations to purchase cruises at a greatly reduced price for their fundraising efforts. This program gives Holland America Line an opportunity to support the many worthy organizations that do not qualify for a cash donation.

Each year, Holland America Line hosts more than 25 shipboard charity luncheons for nearly 5,000 guests in its homeport cities in the United States and internationally. In 2017, Holland America hosted 25 shipboard charity luncheons for nearly 3,500 guests in its North American home port cities as well as in Sydney, Australia and Auckland, New Zealand.

Throughout the fleet, volunteerism can happen on any given day. Crewmembers donate clothing, books from the crew library, school supplies and other items to benefit local schools and other organizations. Locally, our Dollars for Doers program rewards employee volunteers with small cash donations for their favorite nonprofit organizations. Many Holland America Line executives and employees serve on nonprofit boards, contributing their time, expertise and resources to a broad range of charitable causes. As well, employees get involved in blood drives, adopt-a-family efforts, sorting food, mentoring women, preparing and serving dinners, collecting school supplies, conducting coat drives, marching in local parades and much more. Some of the benefiting organizations include Junior Achievement, Dress for Success, Ronald McDonald House, FareStart, Seattle Children's Hospital, and Northwest Harvest.

Signature Program

For more than a decade Holland America Line and its guests have been raising funds for the fight against cancer through Holland America Line’s signature program, On Deck for a CauseTM. Guests are invited to participate in a noncompetitive 5k walk on every sailing aboard all Holland America Line ships — nearly 500 sailings each year. Proceeds are distributed among five international organizations: the American Cancer Society, Canadian Cancer Society, Cancer Council Australia, Cancer Research UK, and KWF Kankerbestrijding (Dutch Cancer Society). To date the effort - combined with its predecessor On Deck for a CureTM - has helped raise over $5.5 million for cancer research.

On Deck for a CauseTM gives Holland America Line the opportunity to partner with leading international cancer organizations and provides a way to engage our guests in a meaningful activity. Together we can be proud of our efforts to fight cancer and support cancer research. The On Deck for a CauseTM experience provides Holland America Line and its guests the opportunity to share stories and connect in doing good together.

P&O Cruises Australia

P&O Cruises Australia has two key community partnerships in place — a relationship with 24-hour telephone counseling service Lifeline and the P&O Pacific Partnership run in conjunction with Save The Children.

P&O Cruises provides Lifeline with surplus items from our ships and offices including blankets, appliances and computers. Funds from these items are then used to help Lifeline support the more than one million contacts each year from people seeking care via telephone, Internet or face-to-face.

Signature Program

The P&O Pacific Partnership is our way of giving back to the Pacific Island communities that already give so much to our cruise line and our passengers. For the 80-plus years P&O Cruises has been visiting these destinations, we’ve been doing all that we can to help the locals prosper — from building amenities, creating jobs, environmental protection and donating goods.

P&O Cruises has partnered with Save the Children to help provide our Pacific Island friends with all the basic care that we take for granted in Australia and New Zealand. Every passenger over the age of 18 on every P&O Cruise automatically makes a $1 donation to the Pacific Partnership (passengers have the option of having the donation removed) and this is now raising close to AU$500,000 each year, which is being used to build kindergartens and aid posts in Pacific Island communities.

There also is the opportunity for our passengers to donate further onboard or even grab a Born to Knit Kit and knit a square for a blanket to be donated to the new mothers on the islands.

Princess Cruises

The Princess Cruises Community Foundation is a nonprofit public benefit corporation committed to supporting charitable causes around the world. It provides grants to organizations dedicated to children, education, the environment and community health and welfare in ports visited by Princess ships, in regions where Princess seafarers reside and in locales from which Princess operates.

These grants are used to promote awareness, research and treatment of life-threatening diseases, provide for the needs of under-served children and families, and aid in disaster relief, among other goals.

The Foundation’s ability to provide grants is a direct result of our generous passengers’, crew’s and employees’ desire to help others. Money is raised through a variety of activities including onboard “World of Change” donation globes, onboard auctions of the ship’s nautical charts used for the voyage that are signed by the captain, shipboard and shoreside employee contributions, and donations to the Foundation from Princess Cruises, its partners, passengers and community supporters.

Signature Program

While the Princess Cruises Community Foundation supports many causes, Susan G. Komen continues to be a key beneficiary of the foundation’s fundraising efforts. The On Deck for the Cure program onboard Princess ships invites guests to donate $15, put on a special cap and walk a 5k course around the ship’s decks. Proceeds raised by the walks fund research to fight breast cancer. The response from guests continues to be amazing, as over 11,000 vacationers last year spent a portion of their holiday time onboard walking to support breast cancer research.

Similar programs engaging guests homeporting in Asia are evolving with recipients including Katariba in Japan, Singapore Red Cross and support of the Yao Foundation in China.

Following a catastrophic hurricane season that brought devastation to the Caribbean, Princess Cruises Community Foundation forged a new relationship with the Community Foundation of the Virgin Islands to sponsor the Virgin Islands Children’s Museum, funding permanent interactive displays and underwriting their Museum for All program to provide access to low income families to enjoy the museum.


Seabourn is committed to being a responsible community partner, and for many staff, giving and volunteering is a way of life. Employee generosity and initiative continue to create positive change in our headquarters community of Seattle, Wash. Locally, Seabourn’s Dollars for Doers program rewards employee volunteers with cash donations to the nonprofit organization of their choice.

Seabourn provides a limited number of cruises at a reduced rate to charitable causes throughout the year to support nonprofit fundraisers.

Signature Program

Seabourn has partnered with UNESCO to promote sustainable tourism at World Heritage properties. The line’s support of UNESCO helps engender a wider understanding and commitment for the UNESCO World Heritage Convention’s mission to identify, safeguard and promote unique cultural and natural heritage around the world that is deemed to possess universal value for all humankind. For guests, this partnership with UNESCO means their travels with Seabourn will be enhanced by deeper insight and information about these intriguing destinations while supporting their conservation through sustainable tourism.