Content Section
Carnival Cruise Line Signs Preferred Supplier Agreement with West Coast–Based WESTA Consortium
Agreementrepresents Carnival's latest expansion of travel agency consortia relations
MIAMI(Sept. 27, 2018)— Carnival Cruise Line has signed a preferred supplier agreement with WESTA,the Western Association of Travel Agents consortium. The new partnership willbecome effective Jan. 1, 2019, and will offer a focused program with Carnivalbusiness development managers engaging with WESTA members to define shared strategiesand marketing plans, and initiate Carnival brand and product training.
CarnivalCruise Line joins Carnival Corporation sister brands Holland America Line andPrincess Cruises on WESTA's roster of preferred suppliers.
"Iam excited to welcome Carnival Cruise Lines' back into WESTA's preferredsupplier program," said Mike Estill, chief operating officer for WesternAssociation of Travel Agencies. "Given their increasingly strong presence onthe West Coast and our member agency footprint, the partnership is a naturalfit. And with the new Carnival Panorama being delivered in our backyard laterthis year, this is the perfect time to engage our clients with Carnival'simproved and expanded offerings for West Coast clients."
"Ouragreement with WESTA represents Carnival's continued commitment to growing anddeepening its trade industry relationships," said Adolfo Perez, senior vicepresident of sales and trade relations for Carnival Cruise Line. "WESTA is aproven leader offering a more personal experience, targeted supplier networksand phenomenal support for its members. Becoming a WESTA preferred supplierenables us to tap into our mutual expertise and grow our West Coast cruisebusiness. We look forward to building a relationship with WESTA member agencies."
Theagreement is Carnival's latest move to expand its presence on the U.S. WestCoast. Earlier this year the line unveiled a reimagined terminal facility atLong Beach, California, and announced that its third Vista-class ship, CarnivalPanorama, would be the first new Carnival ship introduced on the West Coast indecades. The line also is expanding shoreside facilities at Ensenada, Mexico,to enhance its Pacific Coast destination offerings.
Formedin the late 1970s, the Western Association of Travel Agencies is a member-ownedand -governed marketing cooperative whose programs are designed to supportretail travel companies located on the U.S. West Coast. WESTA seeks to increaserevenues for its membership through a broad spectrum of programs in partnershipwith a select group of travel suppliers that target the same geographic market.
Tolearn more about Carnival Cruise Line, visit Carnival.com. For reservations, contact anytravel agent or call 1-800-CARNIVAL. Carnival can also be found on: Facebook,Instagram, Twitter and YouTube.
Journalistsalso can visit Carnival's media site, carnival-news.com or follow the line's PRdepartment on Twitter at twitter.com/CarnivalPR.
## #
AboutCarnival Cruise Line
CarnivalCruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK),is "The World's Most Popular Cruise Line®" with 26 ships operatingthree- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska,Hawaii, Canada, New England, Bermuda, Cuba, Australia, New Zealand, the PacificIslands and Southeast Asia. The line currently has three new shipsscheduled for delivery – the 133,500-ton Carnival Panorama set to debut in 2019and two as-yet-unnamed 180,000-ton ships in 2020 and 2022.
MEDIA CONTACT
Joyce Oliva
+1(305) 406 5464
Kaleidoscope powered