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Holland America Line’s Sales Team Heads Out on a Monthlong Nieuw Statendam and Caribbean Sales Blitz

BusinessDevelopment Managers to visit travel agencies across the country and hostwebinars talking about the newbuild and Caribbean cruises

Seattle, Wash., May 3, 2018 — During the month of May, Holland America Line's sales team is hittingthe road to visit travel partners across North America on a Nieuw Statendam and Caribbean Sales Blitz. With anticipation building forthe ship's delivery in December 2018, Holland America Line is looking to ensuretravel professionals are up-to-date on the latest news about the newbuild andits debut Caribbean season.

In addition to in-person visits, four travel agentwebinars will share the reasons why Holland America Line's Caribbean cruisesstand apart, including the addition of Cuba cruises on Veendam, the cruise line's private island Half Moon Cay, the breadthof itinerary options up to 21 days with more ports of call and a distinct, onboardexperience.

The webinars will be held Wednesday, May 9;Wednesday, May 16; Thursday, May 24; and Wednesday, May 30. Travelprofessionals can register for the webinars through Holland America Line'sdedicated travel agent website, GoHAL.com.

"Ourtravel partners are the core of our business, and in May we're making morein-person connections and setting our agents up with the information they needto become confident selling our new ship, NieuwStatendam, and our diverse mix of Caribbean cruises," said Eva Jenner, vicepresident, sales, for Holland America Line."As our new trade promise says,we're committed to the success of our travel partners, and we're continuouslylooking for ways like this Sales Blitz to provide education and informationthat tell our story."

HollandAmerica Line has developed extensive new marketing materials exclusively for Nieuw Statendam and the Caribbean tohelp travel professionals learn about the ship and successfully sell itscruises, including a dedicated page on GoHAL.com. Assets available include a new27-page brochure and flyers with its focus sailings. A new Caribbean flyeroutlines not only Nieuw Statendam's Caribbeancruises but all of Holland America Line's cruises to the tropical region,including Nieuw Statendam's sister ship Koningsdam.

Offeringmore comprehensive brand information, a new Holland America Line Selling Guide includesdetails on Nieuw Statendam; Caribbeanand Cuba cruises; America's Test Kitchen, Food & Wine Aficionado and O, TheOprah Magazine feature cruises; holiday sailings; the GAP Plus program, withinformation about earning an additional one percent commission on Caribbeangroups; and the Connections Program, where agents can receive an acceleratedone for 10 Tour Conductor credit and two extra GAP points for each group.

WhileMay 2 was National Travel Agent Day, Holland America Line is celebrating itstravel professionals the whole month of May with the Sales Blitz. Additionally,every day in May on Holland America Line's PartnerSHIPS Facebook page, a travelpartner will be featured in a spotlight post.

Travelprofessionals can connect with their BDM and the sales team through GoHAL.com or by emailing sales@hollandamerica.com. Holland America Line's sales team isactive on Facebook, Twitter and LinkedIn.For more information call 1-800-426-0327.

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About Holland AmericaLine [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line's fleet of 14 ships offers more than 500cruises to more than 400 ports in 98 countries, territories or dependencies aroundthe world. From shorter getaways to 113-day itineraries, the company's cruisesvisit all seven continents, with highlights including Antarctica explorations,South America circumnavigations, Cuba cruises and exotic Australia/New Zealandand Asia voyages; four annual Grand Voyages; and popular sailings to the Caribbean,Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.The line welcomed Koningsdam in 2016 and has a second Pinnacle-classship, Nieuw Statendam, to be delivered in December 2018. A thirdPinnacle-class ship, due for delivery in 2021, recently was announced.

The company isundergoing $300 million in brand enhancements to secure its position as theleader in premium cruising. Fleetwide, the ships feature innovative initiativesand a diverse range of enriching experiences focused on destination immersionand personalized travel. Guests can expand their knowledge through an exclusivepartnership with O, The Oprah Magazine; during an America's Test Kitchen show;at Explorations Café presented by The New York Times; and by taking a DigitalWorkshop powered by Windows. Outstanding entertainment fills each evening atvenues including Lincoln Center Stage, Billboard Onboard and B.B. King's BluesClub. The dining experience can be savored at a variety of restaurants withmenus that feature selections from Holland America Line's esteemed CulinaryCouncil, comprising world-famous chefs who design dishes exclusively for ourguests.

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