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Costa Cruises And PortAventura World Sign a Partnership Agreement
The Italian company's guests visiting Barcelonawill be able to enjoy the unique experience of PortAventura World, the largestdestination resort in Europe, where the new theme park Ferrari Land is set tomake its debut at the start of 2017.
Genoa, May 10, 2016 – A memorandum of understanding has beensealed on board the Costa Favolosa between CostaCruises, Italian company leading in Europe, and PortAventura World, one of Europe's most-visited amusement parks.
Under theagreement, guests arriving in Barcelona on board Costa's ships will have exclusiveentry to the park where, at the beginning of 2017, the much anticipated Ferrari Land is due to open
"Costa Cruises will be the only cruisecompany offering its guests the truly special experience that is guaranteed bythe thrills at PortAventura World. As anItalian company, we're also especially delighted about the forthcoming openingof Ferrari Land, in itself an adrenaline-thumping theme park based on a brandthat is an Italian icon synonymous worldwide with Italian excellence. This agreement simply confirms our constantcommitment to innovate our product so as to offer our guests a vacationexperience that is unique, memorable and unlike any other, increasing the valueof our package and thus yielding additional benefits also for our commercialpartners" said Costa Cruises SVP WorldWide Sales Massimo Brancaleoni.
"We consider the partnership with Costa Cruisesas a perfect opportunity of synergy with a leading European company and one ofthe greatest exponents of Italian excellence. We are convinced that CostaCruises philosophy combines perfectly with PortAventura World due to the factthat both companies are strongly focused on offering exclusive experiences withdeep Mediterranean roots. We expect this partnership to be very profitable forboth parts because it creates a unique combination for the family target thatboth companies share" said PortAventura World General Manager GiovanniCavalli.
PortAventura World isthe largest destination resort in Europe, having welcomed over 60 million visitors in its20-year history. It is located in theheart of the Costa Daurada, not far from Barcelona and Tarragona, and near the resorttowns of Vila-seca,SalouandCambrils. The range ofleisure facilities on offer includes an amusement park – with incredible attractionsarranged in fabulous "worlds" like Ancient China, Polynesia, Mexico and the FarWest – and a water park. Set to open in2017, the new theme park Ferrari Land is described as "the single mostimportant project in the history of PortAventura Resort". This newpark dedicated to the Prancing Horse will cover an area of 60,000m² and feature a range of technology charged, pulse-pounding rides; one of thehighlights will be the vertical accelerator, 112 meters tall, making it the highest roller coaster in Europe, onwhich you will be propelled vertically upwards and then plummet straight downwith acceleration of 180 km/h in just 5seconds, thus experiencing the same sensations as a Formula 1 driver.
Until the endof 2017 Costa's ships will make approximately 250 calls in Barcelona; they will include the flagship CostaDiadema (132,500 gross tonnage and guest capacity of around 5000), which willbe porting in the Catalan city every Monday.
Today'sagreement also provides for joint marketing and promotional activities designedto further enhance the value of their respective brands.
For further information:
Costa Crociere
Press Office - tel. 0105483523 / 010 5483068 -costapressoffice@costa.it
Gabriele Baroni– Communication Director – cell 3497668013 - baroni@costa.it
Press releases and photos available at www.costapresscenter.com
PortAventuraWorld
Oriol García |
PR Manager - Dpt. Comercial |
Tel. +34 977.77.90.00 / 608.512.909 |
Fax. +34 977.77.91.11 |
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