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Guests Who Book 2017/18 Cruises with Holland America Line’s Popular Explore4 Promotion Receive Four Enticing Offers

Early booking benefits valued at up to$2,000; Suite bookings receive six offers

Seattle,Wash., July 27, 2016– Holland America Line's popular Explore4 promotion is back and better thanever with four top offers on select January 2017 through April 2018 cruises.Travelers looking to book a cruise or Land+Sea Journey for next year or beyondcan take advantage of the benefits, which include complimentary beverages andspecialty dining aboard ship, as well as reduced deposits and fares for friendsand family. Suite bookings feature an Internet credit and prepaid gratuities.

TheExplore4 promotion for guests booking any category stateroom includes aSignature Beverage Package valued at up to $1,400, dinner in the PinnacleGrill, reduced cruise fares for friends and kids in the same stateroom and 50percent reduced deposits. Bookings must be made by Nov. 18, 2016.

Suite Travelers Receive Added Perks

Guests who book a cruise in a suite category stateroom willreceive the above four offers plus an additional $200 Internet credit per stateroom ($100 per person) andprepaid gratuities (valued at $13.50 per guest, per day).

"Cruisersare early planners, and our popular Explore4 promotion encourages our guests tobook their vacation now while rewarding them with some exceptional bonuses,"said Orlando Ashford, president of Holland America Line. "By making theirreservations during Explore4 guests have more itinerary and stateroom optionsfor next year, and the value of a cruise vacation increases even more."

Beverage,Dining and other Onboard Amenities Add to Cruise Value

Guestswho book any category stateroom receive a Signature Beverage Package valued atup to $1,400 per stateroom ($700 per person) thatincludes wine, beer, spirits, cocktails, sodas and coffee. The beverage offeris only applicable on the cruise portion of Alaska Land+Sea Journeys. (Beveragepackage value is based on a 14-day cruise and will increase based on days if alonger cruise is booked.)

Explore4 offers also include a complimentary dinner at theaward-winning Pinnacle Grill. Featuring a tantalizing menu highlighting steakand seafood dishes like filet mignon and broiled Alaska king salmon, thePinnacle Grill also includes favorites like roasted pumpkin risotto and grilledlamb chops.

With reduced cruise fares on select sailings for friends and kidssharing a stateroom with two other guests, a group of four can take anaffordable vacation to the Caribbean or a longer journey to an exoticdestination. For example, in the Caribbean, fares for seven-day cruises startfrom US$799 for the first and second guests in an ocean-view stateroom andreduced fares apply for the third and fourth guests. A seven-day Europeancruise starts at US$999 for an ocean-view stateroom for the first and secondguests, with reduced fares for third and fourth guests.

By taking advantage of the 50 percent reduced deposit offer,guests will have more flexibility and time before paying the final deposit ontheir cruise.

Global Itineraries Available with Explore4

Guestslooking to take advantage of the Explore4 program can choose select itinerariesto nearly all of Holland America Line's global destinations, including Alaskaand Alaska/Yukon Land+Sea Journeys, Asia, Australia/New Zealand, Baltic,Bermuda, Canada/New England, Caribbean, Europe, Hawaii, Mediterranean, Mexico,Panama Canal and South America.

For more information about Holland America Line andthe Explore4 promotion, consult a travel professional, call 1-877-SAIL HAL(877-724-5425) or visit hollandamerica.com.

Find Holland America Line on Twitter, Facebook and the HollandAmerica Blog. Access all social media outlets viathe Online Communities quick link on thehome page at hollandamerica.com.

About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]

Holland America Line's fleetof 14 ships offers more than 500 cruises to more than 400 ports in 98countries, territories or dependencies around the world. From shorter getawaysto 115-day itineraries, the company's cruises visit all seven continents withhighlights including Antarctica explorations, South America circumnavigationsand exotic Australia/New Zealand and Asia voyages; four annual Grand Voyages;and popular sailings to the Caribbean, Alaska, Mexico, Canada/New England,Bermuda, Europe and the Panama Canal. The line currently has a new 2,650-guestship, ms Koningsdam, delivered in April 2016, as well as a secondPinnacle Class ship, ms Nieuw Statendam,due for delivery in November 2018.

The company recently announced$300 million in brand enhancements to secure its position as the leader inpremium cruising. Fleetwide, the ships feature innovative initiatives and adiverse range of enriching experiences focused on destination immersion andpersonalized travel. Guests can expand their knowledge on board at the CulinaryArts Center, presented by Food & Wine magazine; Explorations Café,powered by The New York Times; and Digital Workshop powered by Windows.Outstanding entertainment fills each evening at venues including Lincoln CenterStage, Billboard Onboard and B.B. King's Blues Club. The dining experience canbe savored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council that comprises world-famouschefs who design dishes exclusively for our guests.

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