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Holland America Line Debuts New Trade Promise and Redesigns Sales Department to Provide Greater Support to Trade Partners
EvaJenner leads sales efforts to maximize cruise sales for travel partners
Seattle,Wash., Feb. 14, 2018 — Holland America Line'ssales team launched a new trade promise, Committed toYour Success™, that pledges the cruise line's commitment to providingthe most comprehensive support to its travel partners and an exceptional cruiseexperience for its clients. The department will work to uphold the promiseunder the guidance of the sales leadership team comprised of key members of thesales team, led by Eva Jenner, vice president of sales. The promise states:
We'rededicated to being your reliable, responsive and easy-to-work with partner.When your clients experience Holland America Line's classic style and enrichingjourneys, we create mutual customers for life.
"We'veseen a lot of exciting changes to our brand in recent years; and as we evolveas a company our commitment to our travel partners remains the same, yet ourlevel of support is growing immensely," said Jenner. "We launched our new tradepromise, Committed to Your Success™, toofficially put it in writing and make sure our partners know we'll doeverything possible to help them succeed. Our sales leadership team and all ofthe talented members of our department are dedicated to building on thispromise."
FiveRefined Sales Teams Designed to Build Success.
Dedicated teams in the sales department were created to better support theunique business model of the cruise industry that requires customization andpersonalization. The teams are Strategic Accounts; Field Sales; NationalAccount Sales; Trade Communications and Engagement; andSales Planning and Development (Sales Intelligence, Sales Administration,Charter and Incentive Sales, Series and Wholesaler Sales and InternationalSales). The teams will be headed by a member of the new sales leadershipteam, which includes Michele Sutter, director, Strategic Account Sales;Christine Stevens, senior director of Field Sales; Charles Dunwoody, seniordirector, National Account Sales, North America; Rob Coleman, senior directorof Sales Planning and Development; and Denella Ri'chard, senior director, TradeCommunications and Engagement.
Inaddition to the newly created channel sales area, a new Strategic Accounts teamwas formed that reports to Sutter. Nate Burdulis and Tara Schreiner are seniormanagers, Strategic Accounts, and Amy Barnett is senior sales representative,Strategic Accounts.
Salesterritories across North America were reconfigured to maximize performance, andBusiness Development Managers (BDMs) will focus on accounts in their newregion. To provide guidance and additional supervision, four senior managers ofField Sales were appointed to oversee the BDMs in their territory: Jackie Day,western; Cathy Larson, central; Lucy Owen, eastern; and Tami Normann, Canada.
NewTools and Training Make Travel Partners Brand Experts
Inaddition to the restructuring of the department, Holland America Line isdedicating more resources to help travel professionals deepen their knowledgeof the cruise line's products and itineraries. New award-winning HollandAmerica Line Academy courses and Specialist Training courses are designed toestablish agents as experts in the brand, while the North America PartnerSHIPSSales Seminar Series brings Holland America Line's latest news and initiativesto its partners in-person and through webinars.
GoHAL.com,Holland America Line's award-winning portal for travel professionals, is aone-stop shop with marketing tools and access to information that guides agentsand sets them up for success.
Travel professionals can connect withtheir BDM and the sales team through GoHAL.com or by emailing sales@hollandamerica.com. Holland America Line's sales team isactive on social media at facebook.com/HALpartnerSHIPS, twitter.com/HALpartnerSHIPS and linkedin.com/in/holland-america-line. For more information, call 1-800-426-0327.
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About Holland AmericaLine [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line's fleet of 14 ships offers more than 500cruises to more than 400 ports in 98 countries, territories or dependenciesaround the world. From shorter getaways to 113-day itineraries, the company'scruises visit all seven continents, with highlights including Antarcticaexplorations, South America circumnavigations, Cuba cruises and exoticAustralia/New Zealand and Asia voyages; four annual Grand Voyages; and popularsailings to the Caribbean, Alaska, Mexico, Canada and New England, Bermuda,Europe and the Panama Canal. The line welcomed ms Koningsdam in 2016 andhas a second Pinnacle-class ship, ms Nieuw Statendam, to be delivered in December2018. A third Pinnacle-class ship, due for delivery in 2021, recently wasannounced.
The company isundergoing $300 million in brand enhancements to secure its position as theleader in premium cruising. Fleetwide, the ships feature innovative initiativesand a diverse range of enriching experiences focused on destination immersionand personalized travel. Guests can expand their knowledge through an exclusivepartnership with O, The Oprah Magazine; during an America's Test Kitchen show;at Explorations Café presented by The New York Times; and by taking a DigitalWorkshop powered by Windows. Outstanding entertainment fills each evening atvenues including Lincoln Center Stage, Billboard Onboard and B.B. King's BluesClub. The dining experience can be savored at a variety of restaurants withmenus that feature selections from Holland America Line's esteemed CulinaryCouncil, comprising world-famous chefs who design dishes exclusively for ourguests.
CONTACT: Sally Andrews
PHONE: 800-637-5029
EMAIL: pr@hollandamerica.com
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