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Costa Cruises Debuts New Areas Dedicated To Peppa Pig On Board The Costa Diadema

Costaunveils the first cruise ship to inaugurate new internal and external areas forchildren dedicated to Entertainment One's pre-school phenomenon Peppa Pig

Genoa,May 2 2016 – Costa Cruises is ready to welcome and amazeall children enjoying a vacation on board the Costa Diadema: in fact, Costa'sflagship is the first cruise ship in the world to treat its small guests to internal and external areas completelydedicated to Peppa Pig. Created in collaboration with Leolandia amusement park, which since 2015 has been hostingpermanent themed attraction Il Mondo diPeppa Pig (The World of Peppa Pig), and Entertainment One (eOne), the new Peppa Pig themed layout will be completed across 9 other ships* inthe Costa fleet this summer.

"The new areas dedicatedto Peppa Pig will delight our little guests, making their vacation truly uniqueand special. This cruise innovation can only be found on board Costa ships and,thanks to collaborative efforts with Leolandia and eOne, we have accuratelyrecreated the cartoon series environments" – Giuseppe Carino VP GuestExperience and Onboard Revenues of Costa Cruises.

"Creating dreams is in Leolandia's DNA", states Massimiliano Freddi, the park's V.P. of Strategic Development."It's an honour to have been chosen by eOne and Costa Cruises to develop thenew Peppa areas on the ships. This will allow kids and their families toexperience in advance all the magic of the world of Peppa Pig in Leolandia, tomake their vacation on board even more unforgettable."

The legendary Peppa Pig, star of a cartoon seriesbroadcast in 180 countries and translated into 40 languages, will be the specialplaymate of all children taking a cruise in her fun-filled settings recreatedon board the Costa fleet, with a layout that varies from ship to ship. On theCosta Diadema, in particular, Peppa is already ready to welcome kids to her personalised area of the Squok Club (theCosta fleet's club for children), completely decorated to recreate the instantly recognisable environment of Peppa's stories,with hills of green grass, houses, puddles, trees, balloons, Peppa, her littlebrother George and all their friends. In this area the children can have funwith lots of theme-oriented games, like cards, cars, puzzles and play kitchens.

The outdoor swimming poolarea reserved for childrenhas been completely redesigned based on the pirates theme. Children can play with Peppa and her little brotherGeorge in Grandpa Pig's beautiful boat, on a treasure island, with a lighthouseand palm trees, inventing fabulous adventures to enjoy together.

To make this cruise experience even moreunique and exciting, special eventswill be offered on board where children can meet Peppa costume characters andgo on fantastic adventures, under the supervision of Costa's entertainmentorganisers.

In fact, children can take part in creativegames, like a treasure hunt, inspiredby a cartoon episode, drawing andpainting activity with the Peppa Pigtheme, or even meet their favourite character in the company of their parentsduring the special lunch with Peppa organisedon board for all families that want to spend a fun day together. On thisoccasion a special menu will be served in the ship's main restaurant, withtheme-based decorations, while the undisputed star of the event, Peppa, walksfrom table to table to greet the children: a truly special moment to enjoy inthe company of mom and dad.

To end the day with another touch of fun and entertainment,all children are invited to Peppa'spirate party organised in the discotheque, decorated with the pirate theme,for an unforgettable evening event. Children can dance and have fun in thecompany of Peppa while dressed in the pirate costumes and accessories that theymade during the painting and drawing activities.

Finally, everyone who wants to take home a littlesouvenir of their adventures with the adorable Peppa can take a picture withher as a memento of the unique time spent on board.

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Starting in 2016 Costa Cruises, to make its guests happy,proposes a wide variety of new ideas and outstanding testimonials: thanks to apartnership with an eye on great Italian cuisine, guests on board Costa shipscan savour an extraordinary menu createdby the Michelin star award-winning chef, Bruno Barbieri. Cruise guestswill become the real stars of onboard entertainment, taking the stage of famoustelevision talent shows, like TheVoice of the Sea, that will be presented inships' theatres. Andfor our young guests, the cruise will become an even more exciting andunforgettable experience thanks to the arrival of their favourite cartooncharacter, Peppa Pig, who willbring aboard all the fun and excitement of her colourful world. With theseexclusive and unique experiences Costa Cruises kicks off the "Benvenuti allafelicità al quadrate" (welcome to happiness squared) communication campaignwith its outstanding testimonial Shakira:the happiness of eachguest is multiplied because they can also see it in the eyes of their travelcompanions.

Leolandia is the second most beloved park in Italyaccording to TripAdvisor's ranking, and it's the perfect place for the entire family,situated in a big green park with many themed areas and a lot of ridesand attractions for all ages: the Pirate's cove; Cowboy Town, an authentic"Spaghetti Western" city; Expo 1906, dedicated to the great exhibition inMilan; Leonardo's Land, where the sketches of Leonardo da Vinci turn intofantastic rides; the historic Minitalia, a fascinating tour of the mostbeautiful Italian monuments in miniature; beloved animal areas,including a farm, an aquarium and a reptile house; and finally Peppa Pig'sWorld, where the locations of the most popular TV cartoon really come tolife. To enrich the day of young ones and grownups, two fantastic new attractions:the meet&great with Masha and the Bear, and the chance to board Thomasthe Tank Engine for a tour around the park. In addition, a lot of new showsand entertainment with pirates, fairies and acrobats. In 2016 Leolandiacelebrates its 45th birthday and every day will be an unforgettableparty!

* On the CostaneoRiviera only the external area is available; on the Costa neoClassica onlythe internal area.

For additionalinformation:

Costa Crociere

Press Office- Tel.+39 010 5483523 / +39 010 5483068 - costapressoffice@costa.it

Gabriele Baroni –Communication Director– cell. +39 3497668013 - baroni@costa.it

Pressreleases and pictures available on www.costapresscenter.com

Leolandia

Diana Fontana – Press office and SocialMedia

Tel. +39 02 99991192 - cell. +39 340 0535119- diana@leolandia.it

Leolandia - Autostrada A4 (MI-VE) uscitaCapriate - Tel. +39 02/9090169

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