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Costa Cruises Presents “Happiness Squared”
Costa Cruises Presents “Happiness Squared”
To make its guestshappy starting in 2016 the Italian cruise company proposes a wide variety ofnew ideas and outstanding testimonials: a new gala menu created by Michelin-starredchef Bruno Barbieri; exclusive excursions suggested by “Turisti per caso”;famous television talent shows, like The Voice of the Sea, replicated on boardfleet ships; and, for kids, all the fun of Peppa Pig world.
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To make its guestshappy, Costa has combined its renowned art of hospitality with outstandingtestimonials: an incredible gala menu created by Michelin-starred chefBruno Barbieri; must-do excursions suggested by the couple on “Turistiper caso”, Syusy Blady and Patrizio Roversi; guaranteed funwhen the famous television talent shows, like The Voice of the Sea,are replicated on board; without forgetting the kids, who’ll be able to meetthe legendary Peppa Pig.
Costa’s biggestnovelty will be the focus of a new international communication campaign, to bebroadcast starting on 20th December 2015 in Italy, including the slogan “Benvenutialla felicità al quadrato” (“Welcome to happiness squared”). Themain character of the most important film of the campaign will also be anoutstanding testimonial: Shakira.
“Despite constantgrowth over the last few years, the cruise market still has great developmentpotential. In Europe, slightly more than 1% of the population takes a cruise.To increase the number of cruise lovers, we have focused not only on newconstructions, ordering two ultramodern ships powered by liquefied natural gas(LNG) to be delivered in 2019 and 2020, but also on product innovation on shipscurrently in service. Starting in 2016 we will propose a series of exclusiveand unique experiences that can be enjoyed only on vacation with us. We came upwith things that are quite different from each other in order to satisfy thevery diverse tastes and expectations of even those who have never taken acruise. That’s why our communication campaign is based on the idea of happinesssquared. When even the persons vacationing with us are happy, our happinessincreases exponentially. And that’s just what will happen on board our ships.” – declared Neil Palomba, President of CostaCruises.
The first big newinitiative is a partnership with an eye on great Italian cuisine. Starting inJanuary 2016, guests cruising on Costa ships will be able to savour, during thegala dinner, a signature menu created by Bruno Barbieri, the Italian chef whohas garnered the highest number of Michelin stars, a total of seven. The menuwill be an authentic voyage of traditional Italian tastes and flavours, fromNorth to South.
Happiness during acruise will not only be found on board ships, but also during the calls tovarious destinations on the itinerary. To propose unique and unforgettableexperiences, Costa is relying on the couple of expert travellers from “Turistiper Caso” that in 2015 received an award for the best tourism site. Syusy Bladyand Patrizio Roversi have picked the best excursions from among the more than2,200 offered by Costa ships, concentrating on those that allow guests todiscover the most amazing and particular features of each destination.
Guests will becomethe real stars of all onboard fun activities. Starting in April 2016, Costacruisers with a special singing talent can’t miss the chance to take part inthe wildly popular talent show The Voice, broadcasted in over 180 countriesaround the world and that will come on board Costa ships under the name of “TheVoice of the Sea”. Participants will be chosen during onboard karaoke sessions,and will have the opportunity to perfect their singing skills by rehearsingwith onboard musicians and voice coaches. Like in the television format, on theevening of the show a trio of Coaches will select the singers, without seeingtheir performances but only listening to them, who will become part of theirteam. The public will vote to choose the final winner.
Onboard fun will beguaranteed also for young cruisers, who will enjoy a truly exciting experiencein the company of their favourite cartoon character: Peppa Pig. Loved bychildren from more than 180 countries around the world, in April 2016 she’llcome on board Costa ships for exciting and fun adventures. Kids will be able tomeet and play with her in the areas of the Squok Club, in a space thatrecreates the cartoon locations, with sets that change from ship to ship.Numerous creative games and educational activities will be proposed around thecolourful world of Peppa Pig for all children, under the constant and skilfuldirection of the Squok Club entertainers.
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