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Costa Cruises’ New CostaClub Kicks Into High Gear
The club of Costa’s mostloyal guests celebrates its 15th anniversary with some greatinnovations: two new membership clubs, new benefits, and an extraordinary andexclusive contest to win 15 years of cruises. And more than 3 million cruises havebeen taken by members of the CostaClub since its inception. <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>
Genoa, 5 February 2016 – Costa Cruises celebrates the 15th anniversary of CostaClub, the guest loyalty program that focuses on innovation and change, values that have always been the cornerstonesof the Italian company’s business strategy.
Starting 1st February 2016 the CostaClub proposes great newideas to make its members even happier: two new membership clubs, new limits and rules for accumulating points aswell as new benefits to rewardthe most loyal travellers with exclusiveand personalised privileges. A program that not only includes discountsand gifts but, above all, exclusiveservices and experiences on board and at home.
“The newCostaClub is an important investment by Costa in terms of ideas, energy andresources, and all based on a passion for innovation and for people thatprovides inspiration and guidance for our work every single day, putting ourguests and their desires in the spotlight. – stated Neil Palomba, President of Costa Cruises. – From when the CostaClub began 15 years ago, our most loyal guests have takenmore than 3 million cruises with us: we listened to, gathered together andanalysed their opinions and their needs and worked intensively together withonboard personnel and travel agents with the objective of creating the bestsystem of benefits in the cruise world”.
The 15th anniversary of CostaClub was celebrated on board the Costafleet with special events dedicated to members. Club members include those who just turned 18, along with our most loyal guest who is more than 102 years “young” and recentlycompleted a Costa cruise in the <?xml:namespace prefix="st1" ns="urn:schemas-microsoft-com:office:smarttags"?>Mediterranean.In addition to a large number of Italians, French and Germans, members come from 203different countries: 19 of themost loyal have completed 4 around-the-worldcruises, one guest has taken 100 cruises over the last 5 years, fora total of 871 days on board, and anotherhas chosen the same ship 40 consecutivetimes for his dream vacations.
The main innovations proposed as of 1stFebruary by CostaClub include two new membership clubs. The Perla Diamante Club, designedespecially for the most loyal guests, is the highest level and most exclusive club with the most rewards thatoffers extraordinary privileges to enjoy a truly exclusive cruise experience: homeluggage pick-up and delivery; immediate embarkation; “super upgrade” for thepurchase of an additional cruise with respect to the previous year, allowingguests to purchase an internal cabin and travel in a suite; dedicated onboardstaff for booking services; free access to the Club Restaurant during theentire cruise; front row theatre reservations; dedicated excursions withlimited number of participants; and a 20% discount on Privilege Departures forthe 2016 program. Then, there is the AmbraClub dedicated to those who have never cruised with Costa, to give themtheir first chance to savour the experiences that make their cruise so special.With the introduction of these two new categories, the new number of membershipclubs jumps to six - Ambra, Acquamarina, Corallo, Perla, PerlaOro and Perla Diamante - each with exclusive and personalised benefits andprivileges.
In the new CostaClub the points for eachmembership club will be calculated basedon the cruises of the last three years.The base points accredited for each cruise day will be incrementedaccording to the type of cabin selected, so that each guest’s level willincrease much faster. Costs for Costa-related airfare and onboard expenses willalso contribute to accumulating points.
Finally, to celebrate the CostaClub’s 15-year anniversary, CostaCruises has launched a fantastic contestwith 15 years of Costa cruises as prizes for two persons in a cabin withbalcony (and a jackpot of Euro 50,000). Allmembers who register on the CostaClub.it site up to 30 April 2016 canparticipate.
For detailed information about program benefitsvisit the website www.costaclub.us .
For additional information:
Costa Cruises
Press Office - Tel. +39 010 5483523 / +39 010 5483068 - costapressoffice@costa.it
Gabriele Baroni – Communication Director – mob. +393497668013 - baroni@costa.it
Press releases and photos available on www.costapresscenter.com
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