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Holland America Line’s Linda Springmann Takes on New Role of Vice President, Onboard Revenue

Springmann moves from deploymentand tour marketing to newly created position

Seattle, Wash., June 21, 2017 — Holland America Line's LindaSpringmann is moving into the newly created role of vice president, onboardrevenue for the premium cruise line. With thisappointment she will engage with the senior leaders of thebrand to provide dedicated focus on the prioritized initiatives of HollandAmerica Line related to revenueacross its fleet of ships.

Springmanncontinues to be based in the cruise line's Seattle headquarters and will reportto Paul Goodwin, executive vice president, onboard revenue for Holland AmericaGroup, with dual reporting to Holland America Line President Orlando Ashford.

"Linda brings to this new position a deep understanding of theHolland America Line business and a significant breadth of experience from morethan 30 years with both Holland America Line and Princess Cruises," said Goodwin. "Linda's career at ourcompany has been paved with success, and her creative thinking and leadershipwill continue to contribute to the growth and strategic direction of onboardrevenue."

Most recently Springmann was Holland America Line's vice president, deployment and tourmarketing. During her three decades with the cruise lines, she has held roles in avariety of areas, including itinerary planning and product marketing forseveral cruise destinations and most recently for Alaska Land+Sea program.

Springmann's former deployment planningand Alaska planning and analysis teams will now report to Beth Bodensteiner, senior vicepresident, revenue management and product marketing, with the Alaska marketing team now reporting to Joe Slattery, senior vice president, globalmarketing and sales.

Springmann, a native of Salem,Oregon, received her bachelor's degree from Willamette University in Oregon.

For more information, contact a travel professional, call 1-877-SAIL-HAL (1-877-724-5425) or visit hollandamerica.com.

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About Holland AmericaLine [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line's fleet of 14 ships offers more than 500cruises to more than 400 ports in 98 countries, territories or dependenciesaround the world. From shorter getaways to 113-day itineraries, the company'scruises visit all seven continents, with highlights including Antarcticaexplorations, South America circumnavigations and exotic Australia/New Zealandand Asia voyages; four annual Grand Voyages; and popular sailings to theCaribbean, Cuba, Alaska, Mexico, Canada/New England, Bermuda, Europe and thePanama Canal. The line welcomed ms Koningsdam in 2016 and has a second Pinnacle-classship, ms Nieuw Statendam, to be delivered in December 2018. A thirdPinnacle-class ship, due for delivery in 2021, recently was announced.

The company isundergoing $300 million in brand enhancements to secure its position as theleader in premium cruising. Fleetwide, the ships feature innovative initiativesand a diverse range of enriching experiences focused on destination immersionand personalized travel. Guests can expand their knowledge through an exclusivepartnership with O, The Oprah Magazine; during an America's Test Kitchen show;at Explorations Café presented by The New York Times; and by taking a DigitalWorkshop powered by Windows. Outstanding entertainment fills each evening atvenues including Lincoln Center Stage, Billboard Onboard and B.B. King's BluesClub. The dining experience can be savored at a variety of restaurants withmenus that feature selections from Holland America Line's esteemed CulinaryCouncil that comprises world-famous chefs who design dishes exclusively for ourguests.

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