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Holland America Line Launches Redesigned GoHAL.com PartnerSHIPS Portal for Travel Professionals

Newlook, new layout and new tools set up agents for success

Seattle, Wash., Jan.6, 2017 — Travel professionals will now have an easier timebecoming Holland America Line experts with the launch of the company'sredesigned PartnerSHIPS travel professional portal at GoHAL.com. Exclusivelyfor the use of travel professionals, the new GoHAL.com is more user-friendly soagents can book, plan, promote and learn everything they need to know tosuccessfully sell Holland America Line cruises and Land+Sea Journeys.

In addition to a navigation toolbar at the top withdrop-down menus for each tab, users can scroll to the bottom of the homepageand find quick links to some of the more popular topics. A focal point of thehomepage is a larger toolbar prominently featuring three primary areas on thesite: POLAR Online, Promo Toolkit and Holland America Line Academy. Travelprofessionals also can see upcoming events, read the latest e-Newsletter andmeet their business development manager on the homepage.

"We sent out a survey to our travelpartners earlier this year asking how we can help them grow their business, andone of the top answers was to develop an easy-to-navigate travel professionalportal that puts everything at their fingertips," said Eva Jenner, vicepresident of sales."We listened to our travel partners, and I am thrilledto announce that the new portal — GoHAL.com— is finally here."

Under the navigation toolbar at the top, the "Learn"section features Holland America Line Academy and the Specialist TrainingCourses that were launched earlier this year, as well as POLAR Online bookingtips, FAQs and upcoming events such as seminars, conferences andfamiliarization trips.

In the "Plan" tab, travel professionals can find allof the collateral they need to plan cruises for their clients includingeBrochures, product announcements, a deck plan reference guide, cruise finder,sailing schedule, AFAR Destination Guides and information about life on board,Land+Sea Journeys, Journeys Ashore, family cruising and cruising with children.

The "Promote" tab features a message from Jenner andthe latest promotions, as well as templates to create customized advertisingand marketing materials such as flyers, banner ads and emails. Site visitorsalso have access to Holland America Line's extensive image library so they canuse vivid imagery to promote the cruises.

Travel professionals will find additional access tothe POLAR Online booking engine in the "Book" tab. Important information aboutvisas and passports, cancellation policies, groups, gift orders, the airprogram, check-in and Travel Professional Appreciation Fares also are locatedin this area.

Additional features at GoHAL.com includea "Chat with Us" button that enables travel professionals to communicate onlinein real time with Holland America Line's reservations team. For direct contactwith Holland America Line's sales team, the "Contact" tab has informationincluding a departmental breakdown so travel professionals can reach out to theappropriate person.

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