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Holland America Line President Orlando Ashford Named ‘Most Innovative Executive, Mid-Sized Cruise’ in 2016 Travvy Awards

Cruise line also receives five awardsin destination and shore excursion categories<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

Seattle, Wash., Jan. 25, 2016 –The past year has been one of evolution for Holland America Line, andtravAlliancemedia recognized the leadership efforts of company presidentOrlando Ashford by naming him “Most Innovative Executive, Mid-Sized Cruise” atthe 2016 Travvy Awards. The cruise line also received a gold award for “BestMid-Sized Cruise Line, U.S. and Canada” and silver awards in the categories“Best Cruise Line, Premium,” “Best Cruise Line, Alaska,” “Best Mid-Sized CruiseLine, Central America” and “Best Shore Trips/Excursions.”

Finalistsfor the Travvy Awards were selected by 39,000 participating travelprofessionals, and two winners in each category were determined by a panel oftravAlliancemedia’s award-winning editorial team. The winners were announced ata ceremony Jan. 6 in New York City, New York.

“Iam humbled and honored to be recognized with this award, which is a reflectionof the tremendous team I joined and the way we have been able to create anddeliver several innovate new ideas quickly,” said Ashford. “To receive thisrecognition from travel professionals is very meaningful, as their perceptionof the Holland America brand and our efforts is vital to our success.”

Ashfordreceived the innovative executive honor in the mid-sized category in only thesecond year the award has been bestowed on a cruise line leader. Thedistinction comes on the heels of the recent launch of a new branding campaignthat introduced a new company logo, tag line, television commercials and printads. Holland America Line also recently formed partnerships with severalwell-known names, including BBC Earth, AFAR Media, Rijksmuseum, MasterMixologist Dale DeGroff, Utrips and Koppert Cress. The premium line alreadylists names like Lincoln Center for the Performing Arts, Billboard magazine, B.B. King Blues Club, Food and Wine magazineand The New York Times among its partners.

Goldin Canada and New England and Silver for Alaska and Central America

In2016 travelers can see why Holland America Line was voted tops for its Canadaand New England cruises on dozens of itineraries ranging in length from sevento 16 days. From April through October, ms Veendam, ms Rotterdam and ms Zuiderdam visit the mostpicturesque and beautiful parts of the region with several departures thathighlight the fall foliage change of colors.

For nearly 70 years Holland America Line has been atthe forefront of Alaska cruising, and in 2016 the line continues to deliverexceptional experiences on 149 voyages to The Last Frontier. In an excitingmove, Holland America Line is repositioning ms Nieuw Amsterdam to Alaskafor the first time, joining six other ships that will offer Alaska explorationsand Land+Sea Journeys that combine an Alaska cruise with an overland tour toDenali National Park.

In Central America, Holland America Line features fiveships in 2016 that link the Atlantic and Pacific oceans on Panama Canalcruises. From March through December, the ships transit this manmade marvel onitineraries that range in length from 14 to 20 days. The line’s On Location Speaker Series expounds onthe history of the canal and the art, culture and wildlife of the region.

JourneysAshore Explore the Best of Each Destination

HollandAmerica Line’s Journeys Ashore excursion program achieved a silver TravvyAward. The company’s more than 10,000 tours are featured in five distinctcollections, each centered on a different type of experience: the MedallionCollection, a series of exclusive experiences designed for the most discerningguests; the Encore Collection, perfect for cruisers visiting destinations theyhave visited before with tours that explore beyond well-known attractions; theWorld Wonders Collection, featuring natural treasures, architectural marvelsand technical wonders; the Cruise with Purpose Collection, carefully craftedfor the thoughtful cruiser who wants to give back or pay it forward; and theSignature Collection, an exclusive touring option for independent-mindedtravelers.

For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Editor’s note: Photosare available at www.cruiseimagelibrary.com/c/s71pm42z.

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Find Holland America Line onTwitter,Facebookand theHollandAmerica Blog. Access all social media outlets via theOnline Communitiesquick link on the homepage athollandamerica.com.

About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]

Holland America Line’s fleet of 13 ships offers more than 500cruises to more than 400 ports in 98 countries, territories or dependenciesaround the world. From shorter getaways to 115-day itineraries, the company’scruises visit all seven continents with highlights including Antarcticaexplorations, South America circumnavigations and exotic Australia/New Zealandand Asia voyages; four annual Grand Voyages; and popular sailings to theCaribbean, Alaska, Mexico, Canada/New England, Bermuda, Europe and the PanamaCanal. The line currently has a new 2,650-guest ship, ms Koningsdam, onorder for delivery in April 2016, as well as a second Pinnacle Class ship duefor delivery in November 2018.

The company recently announced $300 million in brand enhancementsto secure its position at the leader in premium cruising. Fleetwide, the shipsfeature innovative initiatives and a diverse range of enriching experiencesfocused on destination immersion and personalized travel. Guests can expandtheir knowledge on board at the Culinary Arts Center, presented by Food &Wine magazine; Explorations Café, powered by The New York Times; and DigitalWorkshop powered by Windows. Outstanding entertainment fills each evening atvenues including Lincoln Center Stage, Billboard Onboard and B.B. King’s BluesClub. The dining experience can be savored at a variety of restaurants withmenus that feature selections from Holland America Line's esteemed CulinaryCouncil that comprises world-famous chefs who design dishes exclusively for ourguests.

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