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The New CostaClub Is Born
Two new membership clubs,new benefits and an incredible contest
tocelebrate CostaClub’s 15th anniversary.
The restyledCostaClub confirms the innovative talents and commitment of the Italian companyto offer its guests the best cruise experience in terms of quality, servicesand privileges.
All detailsare available from a new site created especially for members: www.costaclub.it<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>
Genoa, 18September 2015 – CostaCrociere celebrates the 15th anniversary of its CostaClub, the guest loyaltyprogram that focuses on innovation and change, the cornerstones of theItalian company’s business strategy.
In fact, startingin 2016, the CostaClub will be completely renewed to offerwhat will be absolutely the best cruise experience: two new membershipclubs, new limits and rules for accumulating points as well as new benefits,to award the most loyal travellers with exclusive and personalisedprivileges. A program that not only includes discounts and giftsbut, above all, lots of services and onboard experiences.
“The newCostaClub is one of the biggest investments in ideas, energy and resources thatCosta is developing, based on passion for innovation and for people, providingthe inspiration for our work every single day that, as always, puts our guestsand their desires in the spotlight. – stated Neil Palomba, Presidentof Costa Cruises. – We listened to, gathered together and fully analysed theopinions and needs of CostaClub members and worked hard with all onboardpersonnel and travel agents, our partners during the first meeting of the Agoràproject, with the objective of creating the best system of benefits in thecruise world”.
The biggestnovelty is the brand new Pearl Diamond Club, the highest level, mostexclusive and award-winning club with extraordinary benefits that willallow its members to experience all the thrills of an inimitable cruise:home luggage pick-up and delivery; immediate embarkation; “super upgrade” forthe purchase of an additional cruise with respect to the previous year,allowing guests to purchase an internal cabin and travel in a suite; dedicatedstaff; free access to the Club Restaurant during the entire cruise;personalised mini-bar; front row theatre reservations; dedicated excursionswith limited number of participants; and a 20% discount on Privilege Departuresfor the 2016 program. Then, there is the Amber Club, a brand newmembership club dedicated to those who have never cruised with Costa, to givethem their first chance to savour the experiences that make their cruise sospecial. This makes a total of six membership Clubs - Amber, Aquamarine,Coral, Pearl, Pearl Gold and Pearl Diamond - each with exclusive andpersonalised benefits and privileges.
The points foreach membership club will be calculated based on the cruises of the lastthree years. The base points accredited for each cruise day will beincremented according to the type of cabin selected, so that each guest’s levelwill increase much faster. Costs for Costa-related airfare and onboard expenseswill also contribute to accumulating points.
For all thedetails about the new program just visit the new website, www.costaclub.it, created especiallyfor CostaClub Members.
Finally, tocelebrate the CostaClub’s 15-year anniversary, Costa Crociere islaunching a fantastic contest with 15 years of Costa cruises as prizes fortwo persons in a cabin with balcony (and a jackpot of Euro 50,000). Allmembers who register on the CostaClub.it site from 16 September 2015 to 30April 2016 can participate.
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