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Holland America Line Renews Partnership with Seattle Mariners Through Programs to Honor U.S. Military and Support Seattle Children’s Hospital

Hometown Cruise Line sponsorscommunity outreach programs and recognition events

Seattle,Wash., Mar. 21, 2017— Holland America Line announces the renewalof its partnership with the Seattle Mariners through the 2018 season. Thepartnership between Seattle's Hometown Cruise Line and the Hometown MajorLeague Baseball Team includes several components, including in-ballparkadvertising, sponsorship of the seventh-inning stretch, and presentingsponsorship of the "Salute to Those Who Serve" on-field recognition programhonoring men and women of the United States Military.

Additionally, for the fourth consecutive season eachstrikeout thrown by a Seattle Mariners pitcher during a home game earns adonation from the cruise line to Seattle Children's Hospital under the "HollandAmerica Line K's for Kids" program.

"Ourpartnership with the Seattle Mariners is a home run, enhancing our communityoutreach efforts throughout our hometown," said Orlando Ashford, president ofHolland America Line. "We're honored to be part of an organization that sharesour values of giving back to the community, and we're excited to be along forthe ride as the team kicks off their season and sets their sights on thepennant."

For the pastseven years, Holland America Line and the Mariners have maintained apartnership that, inaddition to a corporate sponsorship, has included community-basedprograms.The cruise line will continue to sponsor Get Well Tours withvisits to area hospitals by Mariners players, in addition to "K's for Kids"and the "Salute to Those Who Serve" recognition events.

‘HollandAmerica Line K's for Kids' Donation Program

Underthe "Holland America Line K's for Kids" program, for each strikeout recorded bya Mariners pitcher at a home game throughoutthe season, the cruise line will make a cash donation to Seattle Children'sHospital. In 2016, Ashford recognized the Mariners strikeoutsat home by presenting a check to the hospital for $25,000 on Fan AppreciationNight.

"Salute to Those Who Serve" Military Program

At 26 Mariners home games this season, the "Salute to Those WhoServe" program will honor some of the men and women from variousbranches of the United States Military. During Fridayand Sunday games, a member of the military (active, reserve, veteran orretired) is recognized on-field for his or her service to our country. Eachhonoree will receive four tickets and one parking pass to the game. HollandAmerica Line is the presenting sponsor of this program.

Holland America Line Get Well Tours

HollandAmerica Line is the presenting sponsor of the Seattle Mariners Get Well Tours,which includes visits to area hospitals by Mariners players and the MarinerMoose. During these visits children receive photos, autographs and a HollandAmerica Line branded sports bag filled with Mariners- and baseball-relateditems such as replica baseballs and a stuffed Moose.

Holland America Line Fan Appreciation Night

HollandAmerica Line also is the presenting sponsor of the annual Fan AppreciationNight celebration at Safeco Field.Traditionally the final Friday homegame of each season, Fan Appreciation Night celebrates the community support byloyal Mariners fans with prize drawings throughout the game. As part of itssponsorship, Holland America Line provides cruise giveaways at the F.A.N.

"The support we receive from HollandAmerica Line has been has been an incredible part of our program over the pastseven years," said Bob Aylward, executive vice president of corporate businessfor the Seattle Mariners. "The partnership has evolved to include a variety ofoutreach programs that impact so many different segments of our community, andwe look forward to a successful season together."

Holland America Line also is the presenting sponsor ofthe seventh-inning stretch, as well as the named sponsor for the SeattleMariners team poster giveaway and of each of 10 home stands on radio broadcastsand stadium billboards. Attendees can look for Holland America Line signage inRight Center Field and on Mariner Vision during Fan Grams.

For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

Editor's note: Videos of the 2016 "Salute to Those WhoServe" program and other partnership photos are available at # style='color: rgb(31, 73, 125); font-family: "Arial","sans-serif";'>.