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Princess Cruises Expands Ocean Medallion to Australia and More Destinations within North America

Three More Princess Ships Join Fleet of Ocean Medallion ClassShips™,

Will Provide New Level of Personalisation for Enhanced GuestExperiences

Princess Cruises,the world's largest international premium cruise line, announced today that Golden Princess,Crown Princessand Ruby Princesswill be the next three ships to feature theOcean Medallion™.The wearable device -- powered by a first-of-its-kind interactive technologyplatform within theOne Cruise Experience Access Network™ (O·C·E·A·N™) --enables a new level of personalisation and delivers an enhanced guestexperience not previously available in the global holiday industry.

GoldenPrincess (November 2018), Crown Princess (November 2018) and Ruby Princess(January 2019) join four other Princess ships scheduled to debut OceanMedallion -- Regal Princess on November 13, 2017, followed by Royal Princess onJanuary 19, 2018, Caribbean Princess on March 18, 2018 and Island Princess onMay 16, 2018.

"Withthe addition of Golden Princess to the fleet of Medallion Class ships, we willmake available a more personalised holiday to guests sailing in and aroundAustralia," said Jan Swartz, group president, Princess Cruises and CarnivalAustralia. "And, as we continue to enhance our ships with the Ocean Medallion,we do so to further our commitment in providing our guests the most memorableand relaxing holiday."

Somedistinctive sailing news on these ships for the 2018-2019 season includes:

  • Golden Princess returns toMelbourne for a season sailing October 2018 to April 2019 with departures toSouth Pacific, Tasmania, South Australia and New Zealand

  • Crown Princess will be OceanReady™ for the Autumn 2018 Caribbean season. With this news, all PrincessCruises Caribbean cruisers will experience Ocean Medallion

  • Ruby Princess sets sails from LosAngeles for a season of West Coast cruising

Announcedat CES 2017 in January, the Ocean Medallion goes well beyond the growing numberof wearables used by theme parks and other holiday companies by leaving behindthe required action of "tap" and ushering in a new paradigm for guestinteractions.

TheOcean Medallion makes cruising more personal, immersive, simple and seamlessthan previously considered possible. At the heart of this personalisedexperience is the Ocean Medallion, which enables endless holiday possibilities.


TheOcean Medallion has no discernible technology -- no on-off switch, no charging,no menu to navigate -- and can be worn as a pendant, on a wristband, in a clipor simply placed in a pocket to reveal enhanced services and personalisedexperiences without guests having to push a button or take any action. The pre-cruiseengagement will allow guests to provide preferences that detail their wants,needs and desires so their on-board experience can be personalised.

Pairingwith the Medallion is the Ocean Compass™ -- a digital concierge accessible byall guests using interactive displays throughout the ship, on stateroom TVs,via guests' own smart devices or through a crew member.

Forexample, guests can find their way to venues around the ship; make reservationsat the Lotus Spa®, specialty dining restaurants and for shoreexcursions; arrange celebrations; view and purchase photographs; learn aboutthe destinations they will visit and activities at each port of call and more.The Ocean Compass will invite guests to experiences based on their individualneeds, wants and desires.

Someof the initial service innovations include:

  • Ocean Ready: Expedites embarkation as required information is added to the guest profile at home.
  • Stateroom Access: The Ocean Medallion will unlock a guest's stateroom door – replacing the key card.
  • Here & Now™: Guests can place food and beverage orders and have them delivered to select locations.
  • There & Then™: Guests can place select food and beverage orders and have them delivered to where they plan to be at a designated time.
  • Ocean Navigate: Accessed through the Ocean Compass, guests can learn the whereabouts of their family as they enjoy activities throughout the ship and be guided seamlessly in finding their way around the ship. Friends and family will also be able to easily communicate with each other through a seamless messaging service.

Additionalinformation about Princess Cruises is available through a professional travelagent, by calling 1300 551 853, or by visiting the company's website atprincess.com.

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Moreinformation about O·C·E·A·N is available at ocean.com.

Foradditional information on Ocean Medallion holidays on Princess Cruises, pleasevisitwww.princess.com/ocean.

Moreinformation:

Jessica Cheney FleishmanHillard +61 (0) 437 181 213

Meg Koffel Princess Cruises +61 (0) 481 437 735

© 2017Carnival Corporation. O·C·E·A·N™, Ocean Medallion™, and the O·C·E·A·N andCarnival Corporationtrademarks are trademarks of Carnival Corporation.All Rights Reserved.

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