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Starting spring 2017 AIDAbella will be the first German cruise ship departing from Shanghai all year round

Cruise vacation “Madein Germany” as new premium product for booming Chinese market<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

WithAIDAbella, AIDA Cruises, Germany’s leading cruise company, will be stationing aship in China all year round for the first time, offering cruises from Shanghaion the Chinese market.

“AIDAwould not be so successful today if we had not constantly ventured into newterritory in the 20 years since we commissioned our first new ship.

Nowwe are taking another important step and, with AIDAbella, are exporting oursuccessful concept – Made in Germany – to China, the world’s strongest growingmarket for cruises. With our lifestyle-oriented and innovative product we willbe providing further powerful momentum to the emerging Chinese vacation market,and captivating completely new guest groups,” said AIDA President FelixEichhorn.

WhileAIDA’s on-board services have been geared to German-speaking guests to date,with AIDAbella the company will be addressing the needs of the Chinese market.“The essence of our product, for which AIDA stands, will however be preserved.We have taken a very close look at what connects the Asian guest with Germany.What premium products does he prefer? What cultural differences, includingthose relating to consumption habits, do we need to bear in mind? Since we arepart of the Costa Group, our colleagues at Costa Asia will be supporting uswith their know-how, particularly in the area of Sales and HR,” Felix Eichhorncontinued.

Thecruise ship AIDAbella – 252 meters long and 32.2 meters wide – has 1,025staterooms, 457 of which are balcony staterooms and suites. The ship waschristened by top model Eva Padberg on April 23, 2008. It will be readied forits deployment in Asia when it goes to dry dock at the beginning of 2017.

Oneof AIDAbella’s most striking features is the Theatrium, the vibrant heart ofthe ship, where theater, bars, the casino, various stores carrying premiumGerman and international brands, and the adjacent restaurants all merge into asingle, unique sensory experience across three decks.

Infuture, Asian guests will be entranced by breathtaking shows at the Theatrium.In the seven on-board restaurants, Asian cuisine will come together withhigh-end German dining. The youngest passengers will have a dedicated area withpool and separate sundeck at the supervised AIDA Kids Club. AIDAbella catersfor teenagers as well; they too will have an area of their own, fitted with state-of-the-artdigital entertainment technology.

Thecompany will be announcing further details at a later date.

Rostock,November 05, 2015

AboutAIDA Cruises:

AIDACruises is one of Germany’s fastest growing and most financially successfultourism businesses and currently employs around 7,000 people from 40 countries.Of these employees, 6,000 work on board and 1,000 work at the companyheadquarters in Rostock and Hamburg.

Withits 10 cruise ships, AIDA operates and markets one of the most state-of-the-artfleets in the world. The ships are operated in compliance with the highestinternational quality, environmental, and safety standards. By 2020, the AIDAfleet will expand to 14 ships.

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