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AIDA Cruises: Dr. Gerlinde Leichtfried is new Senior Vice President Marketing & E-Commerce

Dr.Gerlinde Leichtfried (39) has been reinforcing the AIDA Cruises leadership teamas of January 1, 2016 in her new role as Senior Vice President Marketing &E-Commerce. In this position the native Austrian will be responsible for allbrand and product communication, including e-commerce, at Germany’s leadingcruise company, and will be reporting directly to Felix Eichhorn, PresidentAIDA Cruises.<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

“I amdelighted that in Dr. Leichtfried we have won an internationally experiencedmarketing and e-commerce expert who will be making an important contribution toAIDA Cruises’ continued strategic growth through the successful furtherdevelopment of our brand and the ongoing expansion of product communication,”said Felix Eichhorn, President AIDA Cruises.

Prior tojoining AIDA Cruises, the graduated economist was a member of the executiveboard of the Thalia Holding company, and from 2012 was responsible forMarketing & Cross Channel and for Human Resources in the role of ManagingDirector. Dr. Leichtfried began her career in corporate consultancy before shetook up her first management position with the Thalia Holding in 2006.

AIDACruises is one of Germany’s fastest growing and most financially successfultourism businesses and currently employs around 7,000 people from 40 countries.Of these employees, 6,000 work on board and 1,000 work at the companyheadquarters in Rostock and Hamburg. With its 10 cruise ships, AIDA operatesand markets one of the most state-of-the-art fleets in the world. The ships areoperated in compliance with the highest international quality, environmental,and safety standards. By 2020, the AIDA fleet will expand to 14 ships.

Rostock, January 4, 2016

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