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Costa Cruises "Costa App" Wins a Host of Awards

The CostaCruises app, created to make the on-board experience even more user-friendly,has won the Mediastars Prize. This is the fifth award received in just a fewmonths.

Genoa, June 17, 2019 – The Costa Cruises "Costa App"has won the "Mediastars Prize", the Advertising Technical Award, in the App category. This is thefifth prize won in just a few months by the Italian company's app which wasfirst launched around a year ago, demonstrating the great success achieved bythis new digital tool that is making the on-board experience increasinglyuser-friendly.

As part of the Advertising Technical Awards, the"Costa App" also won the "Special Star" prize awarded to Costa Cruises and TriplesenseReply for creative direction. Itpreviously gained first place at the InteraktiveKey Awards, in the MobileCommunication category, and won both the "Silver in UX, Interface andnavigation 2019" and "Silver in Apps 2019" prizes at the Indigo Awards.

The "Costa App", which can be downloadedfree of charge from the App Store and Google Play Store, provides a range ofinformation about the actual cruise, both before boarding and during the trip:ports of call, times of arrival and departure of the ship, shore excursionsavailable at every call, with full screen photos and videos that helpillustrate the various offers as effectively as possible. Once guests are onboard, it also allows them to view the schedule of activities planned for thecruise, book a table directly at the on-board pay restaurants, use the weatherwidget, chat function and even the budget controller. Finally, by signing in totheir CostaClub profile, guests can check the points they have earned andbenefits available to them on board and on land, and plan their future cruises.Use of the Costa Cruises App on board is free, so no payment is required forthe connection needed to browse the various sections.

The "Costa App" was created for CostaCruises by Reply Spa, with the creative direction of Triplesense Reply and strategicdirection of the Costa Cruises digital team.

For further information:

CostaCruises

Gabriele Baroni –Communication Director – Cell +39 349 7668013 - baroni@costa.it

Davide Barbano – MediaRelations manager – Cell +39 334 6525216 -barbano@costa.it

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