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AIDA Cruises takes delivery of new flagship AIDAprima

Additionalshort cruise to start from Hamburg from April 25, 2016 onwards / Christening onMay 7, 2016 by Emma Schweiger <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

On March 14, 2016, AIDA Cruisestook delivery of its first newbuild of a new ship generation from MitsubishiHeavy Industries Ltd. (MHI) in Nagasaki during a formal ceremony. In thepresence of Michael Thamm, CEO of the Costa Group, and Felix Eichhorn,President AIDA Cruises, AIDAprima was handed over to the cruise line byShunichi Miyanaga, President and CEO, and Yoichi Kujirai, President and CEO,Commercial Aviation & Transportation Systems MHI. The ship has leftNagasaki today towards Hamburg. AIDAprima, the 11th ship in the AIDA fleet,will be christened by Emma Schweiger on May 7, 2016, in front of an audience ofmillions as the climax of the 827th HAMBURG PORT ANNIVERSARY.

“AIDAprima is the first ship ofan entirely new AIDA product family. With creativity and great innovativeness,our team has managed to implement our high standards in terms of productquality and environmental friendliness in an exemplary and impressive way. We areextremely pleased with the successful design of the ship, and look forward towelcoming guests aboard her, who are going to be equally impressed," saidMichael Thamm, CEO Costa Group, on theoccasion of the ship's handover.

Felix Eichhorn, President AIDACruises: "20 years ago, AIDA launched its concept of modern cruising. Withour new flagship and the three newbuilds to follow, the company will continueto provide important growth impulses for the German cruise market. We are onceagain charting new territory by being the first German cruise line to offercruises starting from Germany the whole year round. I am convinced that we willreach new guest groups with our unique variety of offerings aboardAIDAprima."

Shunichi Miyanaga, President andCEO MHI, commented: "We are proud to deliver AIDAprima, the first of a newgeneration of energy-efficient cruise ships superbly equipped to provide afantastic cruising experience for passengers.”

From April 30, 2016, Hamburg willbe the home port for seven-day round trips to Western Europe's most beautifulmetropolises such as London, Paris, Brussels, and Amsterdam.

Before the first metropoliscruises get officially underway, AIDA Cruises is offering an additional 4-dayshort cruise from Hamburg to Southampton/London and back from April 25 to 29,2016. This exclusive cruise can be booked from EUR 499 p.p. in an interiorstateroom (AIDA PREMIUM rate incl. EUR 50 Early Saver discount).

Further details on thechristening of AIDAprima will be presented soon. The new short cruise as wellas all further offers from the AIDA Cruises vacation world can be booked via www.aida.de,travel agencies, or the AIDA Customer Center at +49 (0) 381 / 20 27 07 07.

Rostock, March 14, 2016

AboutAIDA Cruises:

AIDA Cruises is one of thefastest growing and economically successful tourism companies in German andcurrently employs around 8,000 personnel from 40 countries, with 7,000 of theseworking on board and the remaining 1,000 at the company’s main offices inRostock and Hamburg. With 11 cruise ships at present, AlDA operates and marketsone of the most modern and environmentally friendly fleets in the world. Thevessels are operated according to the highest international quality,environmental and safety standards. By 2020, the AIDA fleet will grow to 14ships.

Technicaldata AIDAprima:

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