Content Section

Holland America Line Launches Partnership with America’s Test Kitchen to Bring New Dynamic Cooking Shows on Board

Shows to debut aboard ms Westerdam and ms Nieuw Amsterdam this fall

Seattle,Wash., Sept. 20, 2016— Holland America Line turns its culinary programming up a notch with theintroduction of dynamic shipboard cooking shows produced in partnership withthe long-running public television show America's Test Kitchen, the mostpopular how-to-cook show on TV. Holland America Line is a sponsor of America'sTest Kitchen on public television, and is proud to make this experiencepossible at sea. The initiative wasannounced today in New York City at a press conference at the prestigiousInstitute of Culinary Education.

HollandAmerica Line's shipboard Culinary Arts Center will be transformed to replicatethe television set where the prominent America's Test Kitchen TV shows arerecorded for broadcast by more than 350 public television stations nationwide.Designed specifically for Holland America Line, the shipboard shows will behosted by Holland America Line chefs trained by America's Test Kitchen culinaryexperts. Shipboard cooking demonstrations and hands-on workshops — with topicsranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessiblerecipes and cooking techniques that are rooted in the rigorous testing andscience-based approach of America's Test Kitchen.

Inaddition, Holland America Line guests will experience 24-hour access toepisodes of America's Test Kitchen and Cook's Country television programs intheir staterooms.

"America'sTest Kitchen will bring a new take on cooking classes at sea that spans notonly recipes but also the science of the cooking process. Its mission is todetermine the best methods, ingredients and cooking tools — and now thesediscoveries will be shared with our guests," said Orlando Ashford, president ofHolland America Line. "We provide our guests with tremendously immersive andauthentic experiences to enrich their travel, and America's Test Kitchen's commitment to delivering a qualityculinary experience with a focus on learning is a perfect match."

Theplanned 45-minute demo courses will feature a mix of video content, liveinstruction, taste tests and recipe samples. Some of the courses in developmentinclude Asian Dumplings, Salad for Two, We Love Chocolate, Everything Salmon,Getting to Know Chiles, Flavors of the Mediterranean, Meatless Monday Meals andNew Italian Favorites.

Alsoplanned are 90-minute workshops that focus on teaching a specific skill set.Proposed workshops include Perfect Pies and Handmade Pasta.

America'sTest Kitchen demo courses and workshops will begin aboard ms WesterdamOctober 18 for the ship's Mexico season and on ms Nieuw Amsterdam November13 for the Caribbean season. The program is expected to roll out fleetwide by June2017.

"Thisis an incredible opportunity for fans of America's Test Kitchen, and foodlovers in general, to immerse themselves in the Test Kitchen experience," saidDavid Nussbaum, CEO of America's Test Kitchen. "The classes on board HollandAmerica Line ships will feature our famous foolproof recipes designed to berepeated and enjoyed long after the voyage has ended. We are excited thatHolland America Line is helping America's Test Kitchen reach more enthusiastichome cooks through this onboard experience."

America'sTest Kitchen is a real place: a no-nonsense, fully equipped, 2,500-square-foottest kitchen located in Brookline, Massachusetts. A team of more than 50 highly qualified test cooksperform thousands of tests every year. The goal? To develop the best recipesand cooking techniques, to review and rate the best cookware and equipment, andto taste-test and recommend brand-name supermarket ingredients for

thehome cook. Recipes are tested 30, 40and sometimes as many as 70 times to arrive at the combination of ingredients,technique, temperature, cooking time and equipment that yields the best, most foolproofrecipe.

Recipesand reviews are published in two magazines, Cook's Illustrated and Cook'sCountry, in a growing line of cookbooks and special interest magazines, and onthe America's Test Kitchen websites and through an instructional online CookingSchool. They also are featured on two public television series: America's TestKitchen and Cook's Country.

America'sTest Kitchen has earned the respect of the publishing world, the culinary worldand millions of home cooks who trust its experts for tried and true advice onrecipes, supermarket ingredients and cookware. Similarly, the new HollandAmerica Line shipboard shows will present a combination of well-tested recipesusing consumer-available ingredients with kitchen tips and advice on the brandsof cookware, utensils and appliances America's Test Kitchen's experts havetried and recommend.

CulinaryExcellence Shines in Partnerships

America'sTest Kitchen joins Holland America Line's elite list of food and beveragecollaborators who are the leading authorities in their fields. The esteemedCulinary Council is led by Holland America Line's Master Chef Rudi Sodamin, whois joined by renowned international chefs Jonnie Boer, David Burke, ElizabethFalkner and Jacques Torres. The line also has exclusive partnerships with SushiChef Andy Matsuda and Master Mixologist Dale "King Cocktail" DeGroff.

For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

HollandAmerica Line's onboard initiative with America's Test Kitchen was facilitatedby HAP Consulting, a boutique brand licensing and marketing firm based in NewYork City.

Editor's note: Photosare available at # style='color: black; font-family: "Arial","sans-serif";'>.