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Carnival Cruise Line’s New ‘WUATA’ Program Promotes the Value of Using a Travel Advisor
‘Why Use a Travel Advisor' isdedicated to increasing awareness of the benefit of working with a travelprofessional through parties, prizes, tools and ‘WUATA Word'
MIAMI (March 27, 2019) — Carnival Cruise Line has longtouted the value of using a travel advisor when booking a cruise vacation, andnow that commitment is being intensified through a yearlong initiative calledWUATA: Why Use A Travel Advisor. Aimed at helping travel professionals attractnew clients and deepen the loyalty of existing clients, WUATA is a multifacetedprogram with special events that bring clients and industry experts together topromote the travel agent community.
Carnival's Why Use A Travel Advisorprogram will feature a WUATA Party (a wordplay on What-A Party) in four cities,social media promotions, contests, exclusive merchandise, giveaways, textalerts and WUATA Word, an innovative crowdsourced word cloud that will growthroughout the year as the movement expands. Easy-to-use tools are available onGoCCL.com to help travel advisors spread the word to existing and potential clients.
"The proof is in my tattoo thatCarnival is deeply committed to the travel agent community, and by introducingWUATA we'll be able to share our passion so travelers gain a comprehensiveunderstanding of the benefits of using a travel advisor," said Adolfo Perez,Carnival's senior vice president of sales and trade marketing. "Through WUATA,Carnival becomes the first cruise line to dedicate a yearlong campaign focusedsolely on promoting the value of travel advisors, and we're excited to get onthe road to support the growth and success of our agent partners."
Carnival will host WUATA Parties inOrlando, Florida, May 8; Minneapolis, Minnesota, July 24; New York Sept. 8; andLos Angeles Oct. 29. Carnival's WUATA Parties will be hosted by Perez along withCarnival sales executives and business development managers. John Heald, theline's popular brand ambassador and blogger, also will be at the Orlando event.
For each WUATA Party, traveladvisors will invite a current client to attend who is encouraged to bring a"not-yet-a-client" along for a fun and informative experience. Each WUATA Partywill feature remarks from Ann Chamberlin, president of the American Society ofTravel Advisors and Charles Sylvia, vice president, membership and traderelations, for Cruise Lines International Association. WUATA parties willalso feature stories from Carnival Diamond guests and their personal traveladvisors. Each event will include a drawing for one seven-day balcony cruisefor a consumer winner plus commission for that guest's travel advisor.All Consumer guests will receive an exclusive Carnival offer of athree-category stateroom upgrade and Travel Advisors will participate indrawings for gifts from CLIA and ASTA. To register for a WUATA Party, travel advisorscan visit GoCCL.com.
WUATA Word is a yearlong initiativethat invites travel advisors and their clients to choose a single word thatdescribes why using a travel advisor is beneficial. Once submitted online at www.WUATAWord.com, the word will join an always-growingdigital word cloud. The WUATA Word cloud will be displayed at WUATA Parties andon GoCCL.com.
Clients and travel advisors canopt-in to receive text alerts from the WUATA program throughout the year bytexting "Yes" to 1-866-Go-WUATA (469-8282). The alerts make it convenient toreceive updates on new WUATA features and tools added throughout the year, aswell as learn about the latest news, contests, offers and participationopportunities that spread the WUATA message.
For additional information aboutCarnival Cruise Line call 1-800-327-9501 (individual) or 1-800-327-5782(groups) or visit the line's travel agent Internet portal, GoCCL.com. Carnival can also be found on Facebook, Instagram, Twitter and YouTube.
Journalistsalso can visit Carnival's media site, Carnival-news.com or follow the line's PR departmenton Twitter at twitter.com/CarnivalPR.
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AboutCarnival Cruise Line
CarnivalCruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK),is "The World's Most Popular Cruise Line®" with 26 ships operatingthree- to 24-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska,Hawaii, Canada, New England, Bermuda, Cuba, Europe, Australia, New Zealand, thePacific Islands and Southeast Asia. The line currently has three newships scheduled for delivery – Carnival Panorama set to debut in 2019, MardiGras in 2020 and an as-yet-unnamed ship in 2022.
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