Content Section
Seabourn Delivers Unparalleled Level Of Education For Travel Advisors With “New Seabourn Academy”
Morethan 5,000 travel professionals have graduated from the Seabourn Academyprogram since its inception in 2012
SEATTLE, April 15, 2019 – Seabourn, the world's finest ultra-luxury cruiseline, is making it smooth sailing for travel advisors to sell Seabourn cruisesand other luxury travel products to affluent travelers with the launch of thenew and updated Seabourn Academy.
First launched in 2012, Seabourn Academy is a resource for traveladvisors to achieve professional and financial success, offering insights,techniques and insider tips from accomplished advisors on finding, attractingand satisfying affluent clients that can continue to provide lucrative businessyear after year. The new Seabourn Academy has been updated with a wealth offresh material, videos and the latest company news and information within theindustry. In addition, it provides a number of incentives for travel advisorsto enroll in and learn, with graduates receiving rewards upon completion of theprogram.
Travel advisors desiring to broaden their skills and achieve theirgoals can access Seabourn Academy at no cost online at www.seabournacademy.com. Many have already done so: Infact, Seabourn just congratulated Linh Diep, from Travelmakers in California,who became the 5,000thgraduate of Seabourn Academy since theprogram's inception.
"We're very excited to introduce the new Seabourn Academy andfurther cement the long-running and mutually beneficial relationships we havedeveloped with our trusted travel advisors at the top of their field in theU.S. and around the world," said Chris Austin, Seabourn's senior vicepresident of Global Marketing & Sales. "Their success is our success,and the more travel advisors know about Seabourn and the art of selling totheir client base - the better. Seabourn Academy covers every angle in theluxury travel genre and challenges participants to learn and grow in theirfields. It's an invaluable tool for travel advisors, including those who feellike they don't know how to sell luxury options but want to get started."
Seabourn Academy comprises six courses divided into multiplelessons that cover every angle of selling ultra-luxury travel to affluentclients. Each module opens with learning objectives, includes a quiz, and wrapsup with a final exam. There is a wealth of detail on Seabourn's expanded fleet,which now counts five ultra-luxury vessels and two on the horizon, as well ason the line's worldwide and seasonal cruising destinations. Taken together,course work includes:
·101: Mastering the Art of Selling Luxury Travel – Providinginsights into the vocabulary of ultra-luxury, as well as differences,expectations, truths, and myths.
·102: The Elements of Ultra-Luxury – Anoverview of the physical and intangible features of ultra-luxury travel andtheir benefits to affluent travelers.
·103: The Anatomy of Ultra-Luxury Leisure – Coveringultra-luxury onboard programs, prestigious partnerships and the ultra-luxuryguest experience.
·104: Luxury Travel Destinations – A journey into seasonalcruising regions, matching clients to destinations that appeal to theirinterests and tastes, and the wealth of pre- and post-cruise options thatSeabourn makes available to guests.
·105: Locating, Attracting and Serving Luxury Travelers – Coveringbranding, the habits of affluent travelers, and successful marketing strategyand tactics.
·106: Making the Sale & Seabourn Sales Support – The artof making recommendations, handling objections, and closing a sale, as well asresources available to travel advisors.
·Plusoptional courses covering Social Media 101 and Seabourn Journeys,which are pre- and post-cruise immersive land experiences commissionable totravel advisors at 14%.
Travel advisors who graduate from Seabourn Academy will receive anumber of incentives and rewards, including:
·Certificationas a Seabourn Ultra-Luxury Travel Specialist with email signature logo
·Continuingeducation credits from CLIA, The Travel Institute or ACTA
·Exclusivereduced Seabourn Advisor Appreciation Fares
·Achance to win a complimentary Seabourn voyage
"I'm very happy to be the 5000th Seabourn Academy Graduate. As anew agent, it really opened a new world of luxury, inclusive cruise vacationsfor me. I can't wait to share the incredible itineraries, gourmet dining andoutstanding service with all my friends and family," said Diep fromTravelmakers.
Seabourn represents the pinnacle of ultra-luxury travel withintimate ships offering key elements that set the line apart: spacious,thoughtfully appointed suites, many with verandas and all 100% ocean front;superb dining in a choice of venues; complimentary premium spirits and finewines available on board at all times; award-winning service and a relaxed,sociable atmosphere that makes guests feel right at home on board. The shipstravel the globe to many of the world's most desirable destinations, includingmarquee cities, UNESCO World Heritage Sites, and lesser-known ports andhideaways.
Guests who sail on Seabourn will continue to find a number ofinnovative offerings and programs, including partnerships with a select groupof companies and individuals whose dedication to superior quality, exceptionalservice and consistent customer satisfaction matches Seabourn. These programsinclude ‘An Evening with Tim Rice', the new evening entertainment experiencecreated exclusively for the line in association with Belinda King CreativeProductions; Spa and Wellness with Dr. Andrew Weil, offering guests aholistic spa and wellness experience that integrates physical, social,environmental and spiritual well-being; and The Grill by Thomas Keller, reminiscent of the classicAmerican restaurant from the 50's and 60's. Exclusive to Seabourn, The Grill isa unique culinary concept for Chef Keller, focusing on updated versions oficonic dishes. Guests will be treated to table-side preparations of Caesarsalad and ice cream sundaes, as well as a range of other favorites like premiumsteaks, whole roasted chicken, and Lobster Thermidor, presented à la carte.
For reservations or more details, please call Seabourn at1-800-929-9391 or visit www.seabourn.com.
About Seabourn:
Seabourn currently operates a fleet of five modern ultra-luxuryships and is a proud member of World's Leading Cruise Lines. The exclusivealliance also includes Carnival Cruise Lines, Holland America Line, PrincessCruises, Cunard Line, Costa Cruises, AIDA, P&O Cruises UK, P&O CruisesAustralia and fathom. Seabourn is a brand of Carnival Corporation and plc(NYSE/LSE: CCL and NYSE: CUK). Seabourn is the official cruise partner ofUNESCO World Heritage under a multi-year agreement to help promote sustainabletourism at World Heritage sites around the world.
For more Information:
Brian Badura
(206) 626-9158 or BBadura@seabourn.com
or
Ashley Fenton
Hawkins International Public Relations
(212) 255-6541 or Ashley@hawkpr.com
Kaleidoscope powered