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Princess Cruises Unveils Newly Reimagined Youth & Teen Centers
Multi-Million Dollar Investment in Partnership with Discovery Consumer Products Delivers
Renovated Youth Centers and New Programming
SANTACLARITA, Calif. (January 10, 2016) – Princess Cruises, in partnership withDiscovery Consumer Products, the licensing arm of Discovery Communications™,announced plans to expand its Discovery at Sea partnership with reimaginedyouth centers, including new experiences and center designs to help youngPrincess explorers learn, play and create fun memorable memories while on acruise vacation. This multi-million investment is currently rolling outfleet-wide through 2018, with program implementation taking place in early 2017and new center designs planned for installation during scheduled shiprenovations.
"As part ofour Come Back New promise, we are recommittingto our youngest cruisers and their families," said Jan Swartz, Princess Cruisespresident. "Through the Discovery brands, we have enriching new content to addto our already popular youth offerings and we're excited to incorporateinteractive and age-specific design elements to share with our younger cruisersto give them the ultimate onboard experience."
Catering to specificage groups, there are three center themes where kids and teens can make newfriends and participate in activities specially designed to help them discover,play, create and huddle, including:
Camp Discovery forcruisers ages 3-12, includes:
The Treehouse, ages 3-7 (formerlyPelicans): A bright, whimsical forest and animal-themed center includingcaptivating creatures and hands-on activities for kids to focus on play time,creativity and the world around them.
The Lodge, ages 8-12 (formerlyShockwaves): Inspired by the great outdoors, this cozy center is filled withsports activities and fun places for kids to explore, hang out and lounge.
The Beach House, for ages 13-17(formerly Remix) offers a contemporary surf-themed lounge, featuring a coolplace for teens to hang out and socialize.
New youth and teencenter programming includes MythBusters science activities with threehands-on challenges, featuring show star, Tory Belleci. In addition, new CampDiscovery destination-themed programs focusing on the Caribbean, Alaska andEurope will immerse young cruisers into the culture, nature and customs ofthese regions.
"The new youth andteen centers aboard Princess Cruises is a true collaboration between PrincessCruises and Discovery Consumer Products," said Robert Marick, senior vicepresident, North America Licensing and Global Location Based Entertainment,Discovery Communications. "This was a great opportunity to expand our Discoveryat Sea partnership to refresh the youth program by incorporating popular showsand immersive activities and designs from the popular Discovery brands."
A framework ofcurrent and brand new children's programming (ages 3-12) are bundled under CampDiscovery categories. Core experiences include:
Play – indoor and outdoorgaming, sports and physical activities:
Shark Hunters: Investigatemysterious Caribbean sharks on an interactive scavenger hung
Alaskan Explorers: Hunt for clues tothe connections between Alaska's animals and people
Try your skills onPlayStation®, Nintendo Wii™, XBOX Kinect consoles, board games, air hockey andping-pong
Join dance classesand engage in friendly competitions
Enjoy sportsincluding basketball, mini golf, yoga and miniature Olympics
Discover – places, animalsand hands-on experiments:
MythBusters Science Activities:Try three hands-on challenges, featuring Tori Belleci from the show
Survive Alaska: Invent tools tosurvive the harsh environment of The Great Land
Animal Planetuncovers ferocious secrets in Shark Attack, and learn squid anatomy in JustSquiddin' Around
Learn the science ofmagic or become an engineer for a day with programs from the California ScienceCenter, home of the Endeavour space shuttle
Inspire a love ofnature from the regions we sail with Animal Planet Endangered Speciesactivities and our Glacier Bay Jr. Ranger program
Huddle – fun interactionswith peers:
Extreme Sea Carnival: Caribbean music,dance, trivia and crafts light up the night for the whole family
Wild Alaska Festival: Celebrate Alaskannature at this family theme night
Discovery at Sea™theme days with activities inspired by Shark Week and Animal Planet
Talent shows showcasesinging, dancing, musical skills and jokes
Theme nights: IncludePirate Night, with eye patch making, tattoos and a treasure hunt; MexicanFiesta with music, Spanish lessons, traditional dances and costume making;Challenge Night with puzzle, riddle and physical challenges
Create – arts, crafts,science exploration:
Make Animal Planetpuppets, masks and paintings inspired by regional wildlife
Create a solar systemor build a "stomp rocket," inspired by Science Channel
The Greatest Catch: Design your owninvention to help you explore the ocean
Compete: Join theKlutz® paper airplane challenge or Lego® boat-building contest
JrChef@Sea: Learncake decorating and enjoy the results with your family
Klutz art projects:Craft bracelets, velvet art, jewelry and more
For The BeachHouse teen activities include:
Rock the Boat Party: It's the occasionto dress up, stroll down the red carpet and flash your VIP badge, then enjoy anevening of mocktails, awards and celebrating your friends
Movies: Get yourscream on at Scary Movie Night or catch some recent hits at LateNight Movies.
Teen makeovers andglitter tattoos
Dance Classes:Perfect your moves with guidance from one of our crew dancers, then show whatyou've got at dance competitions and parties
Competitions: Giveyour skills a workout in our video game tournaments. Or play to win in airhockey, foosball and ping pong tables
In addition,fun for the whole family can be enjoyed through a family fair in the Piazzafeaturing carnival-like booths and activities, family trivia, Stargazing with Discovery at Sea, family game nightand new soon-to-be announced family-themed programs.
In partnership with Discovery ConsumerProducts, Princess Cruises introduced Discovery at Sea in 2015 offeringmemorable vacation experiences for the whole family to enjoy based onDiscovery's breadth of brands and programming, like Shark Week and MythBusters.Interactive experiences are designed to bring to life the nature, wildlife andhistory of the regions guests are sailing. Guests can let their imaginationsset sail with a variety of activities including stargazing, exclusive Discoveryand Animal Planet shore excursions and various onboard activities.
Grand Princess, sailing year roundfrom San Francisco, is the first ship to offer young cruisers and teens, ages3-17, this new wonder-filled center to discover new interests, make new friendsand create lifelong memories. The next ships to receive newly renovated youthcenters include Caribbean Princess (March) and Regal Princess (April), SeaPrincess (October) and Island Princess (November). Find the full rolloutschedule at princess.com/family.
Additional information about Priness Cruisesis available through a professional travel agent, by calling
1-800-PRINCESS, or by visiting the company'swebsite at princess.com.
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About Princess Cruises:
One of the best-known names in cruising,Princess Cruises is a global cruise line and tour company operating a fleet of18 modern cruise ships renowned for their innovative design and wide array ofchoices in dining, entertainment and amenities, all provided with theexperience of exceptional customer service. A recognized leader in worldwidecruising, Princess carries 1.7 million guests each year to more than 360destinations around the globe on more than 150 itineraries ranging in lengthfrom three to 114 days. The company is part of Carnival Corporation & plc(NYSE/LSE: CCL; NYSE:CUK).
Newsroom:
Additional media information is available at princess.com/news
For further information, contact:
Negin Kamali, nkamali@princesscruises.com, 661-753-1539
Brea Burkholz, bburkholz@princesscruises.com, 661-753-1542
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