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Holland America Line Wins Nine Gold and Four Silver Travel Weekly Magellan Awards

Cruiseline honored for O, The Oprah Magazine Partnership, msWesterdam and more

Seattle,Wash., Sept. 26, 2017—It was lucky 13for Holland America Line when counting wins in Travel Weekly magazine's 2017Magellan Awards. The premium cruise line received an impressive nine goldawards in the categories of Premium Ship, Education Program, Direct Mail,Website, three for Marketing-TV Commercial and two for MarketingCampaign-Advertising/Marketing.

Four silver awards were earned for Advertising/Marketing, PremiumShip-Entertainment, Premium Ship-Restaurant Design and Website.

"We are honored that the esteemed panel of industry professionals chose torecognize Holland America Line with 13 Travel Weekly Magellan Awards," saidOrlando Ashford, Holland America Line's president. "We continue to innovate andevolve our brand with exciting new partnerships and programming. These awardsprove that our hard work is resonating with our guests and the travel agentcommunity."

Taking Top Honors atthe Magellan Awards
Holland America Line earned a prestigious gold award for Westerdam in thePremium Ship category. The ship recently debuted major renovations that addedmany new public spaces and amenities, including two firsts for the fleet:Explorations Central, or EXC, and Rijksmuseum at Sea. Westerdam alsoreceived the popular Music Walk venues Lincoln Center Stage and BillboardOnboard, the intimate Gallery Bar, a reimagined Lido Market and The Retreatarea with private cabanas.

The line's partnership with O, The Oprah Magazine earned a gold for newprogramming that was designed to unite the soul-stirring power of travel withthe magazine's deep commitment to connection and personal growth. Five specialtheme cruises feature exclusive programming developed with the magazine'seditors, along with guest motivational speakers and one very special cruisethat included Oprah Winfrey in July 2017. Additionally, more than 300 cruisessailing in North America throughout 2018 have a variety of inspiring andengaging activities that bring the magazine to life on board.

Holland America Line's television spots "Why We Sail," "Carefully CraftedJourneys" and "Music Walk" all won gold in the TV commercial category for theirmessaging, vivid imagery and expression of the onboard experience. Each airedon national cable channels.

Carefully Crafted Journeys also won gold for cruise marketing campaigns.The campaign illustrates the care and expertise behind each and every HollandAmerica Line itinerary. In addition, it celebrates the breadth and depth ofports visited on all seven continents. The campaign featured ads on nationalcable television and in national print and trade publications, digital andsocial outreach and a dedicated landing page for further information at whywesail.com.

PartnerSHIPS, Holland America Line's program for travel professionals, earnedgold awards in two areas: Education Program for Holland AmericaLineAcademy and Website for the Promo Toolkit. Holland America LineAcademy is an extensive online training program that offers key courses toallow agents to sharpen their selling skills, earn Cruise Line InternationalAssociation credits and receive graduation benefits. The Promo Toolkit enablestravel partners to create agency-branded Holland America Line marketingmaterials to send to their clients.

A gold in Direct Mail was earned for the Mariner Magazine 2017 summer edition,a high-end glossy publication for members of the line's past-guest loyaltyprogram.

Silver Success
Holland America Line brought home a silver award in Entertainment for its BBCEarth programming offered onboard. A highlight is "Frozen Planet Live," agroundbreaking concert based on the BBC Earth "Frozen Planet" television seriesthat features live musicians playing a specially orchestrated musical score asthe images unfold on screen. BBC Earth feature cruises showcase producers,cameramen and presenters who host master classes and question-and-answersessions in their field so guests can learn directly from the show's creators.

Rudi's Sel de Mer alternative restaurant earned a silver award in the PremiumShip-Restaurant Design category. Following the success of Sel de Mer on ms Koningsdam, thecruise line launched Rudi's Sel de Mer on six ships as a homage to its MasterChef and culinary consultant Rudi Sodamin who created the concept. The intimatebrasserie is a pop-up in the Pinnacle Grill and serves a classic selection ofFrench seafood dishes with a contemporary twist.

For Advertising/Marketing, Holland America Line won silver for the 70thAnniversary Showing Guests Alaska campaign. In 2017 Holland America Line iscelebrating 70 years of exploring Alaska. This campaign leveraged HollandAmerica Line's expertise in Alaska and communicated the amazing sights and thecelebratory nature of the 70^th anniversary. A 70^th logowith Alaska's most iconic landmark, Denali, was the centerpiece. The logoappears on all 70^th anniversary communications and merchandise,including the Explorer Pale Ale brewed specifically for Holland America Line byAlaskan Brewing Company to celebrate the season. Multi-media advertising anddirect mail completed the marketing efforts.

The final silver was earned for GoHAL.com, Holland America Line's portal fortravel professionals. The comprehensive website gives travel agents all of thetools they need to confidently and successfully learn, promote, book and planHolland America Line cruises for their clients.

About the TravelWeekly Magellan Awards
Since 2008 Travel Weekly has been recognizing excellence in travel with itsannual Magellan Awards, and Holland America Line has received more than 50awards in various categories since their inception.

The Magellan Awards honor a broad range of industry segments, including hotelsand resorts, travel destinations, cruise lines, online travel services,airlines and airports, travel agents/agencies, tour operators and car rentalcompanies. Entries are evaluated by a panel of respected travel industryprofessionals against standards of excellence — rather than against each other— established by Travel Weekly, which has been published since 1958 and iswritten for U.S. travel agents, tour operators, corporate travel executives andtravel industry suppliers.

For moreinformation, contact a travel professional, call 1-877-SAIL-HAL(1-877-724-5425)or visit hollandamerica.com.

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Find Holland America Line on Twitter,Facebook and the Holland America Blog. Access all socialmedia outlets via the Online Communities quick link on the home pageat hollandamerica.com.

About HollandAmerica Line [a division of Carnival Corporation and plc (NYSE: CCL andCUK)]
Holland America Line's fleet of 14 ships offers more than 500 cruises to morethan 400 ports in 98 countries, territories or dependencies around the world.From shorter getaways to 113-day itineraries, the company's cruises visit allseven continents, with highlights including Antarctica explorations, SouthAmerica circumnavigations, Cuba cruises and exotic Australia/New Zealand andAsia voyages; four annual Grand Voyages; and popular sailings to the Caribbean,Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.The line welcomed msKoningsdam in 2016 and has a second Pinnacle-class ship, ms Nieuw Statendam, tobe delivered in December 2018. A third Pinnacle-class ship, due for delivery in2021, recently was announced.

The company is undergoing $300 million in brand enhancements to secure itsposition as the leader in premium cruising. Fleetwide, the ships featureinnovative initiatives and a diverse range of enriching experiences focused ondestination immersion and personalized travel. Guests can expand theirknowledge through an exclusive partnership with O, The Oprah Magazine; duringan America's Test Kitchen show; at Explorations Café presented by The New YorkTimes; and by taking a Digital Workshop powered by Windows. Outstandingentertainment fills each evening at venues including Lincoln Center Stage,Billboard Onboard and B.B. King's Blues Club. The dining experience can besavored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council, comprising world-famous chefswho design dishes exclusively for our guests.

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