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Princess Plays Travel Matchmaker with New “Places to Sea” Mobile Experience

Swipe Technology First of its Kind for Cruise Industry and Travel Planning

SANTA CLARITA, Calif.(March 22, 2016) -- PrincessCruises debuted a new interactive mobile experience, “Placesto Sea,” a swipe-to-like technology tool that takes users on a visualjourney through exotic destinations, adventurous activities and culinaryexperiences to match them with a travel personality and cruise destinationrecommendations. It’s the first of its kind in the cruise industry.

Developed by the cruise line’s advertising agency, Goodby Silverstein &Partners, “Places to Sea” was designed for all Android and iOS smartphonemobile devices. It’s easy for users to swipe (right to like or left to pass)through a series of stunning travel-related images that include everything fromculinary delights to bucket-list destinations and adventurous excursions. Afterthe user has swiped through the images, the interface identifies travelpreferences and then assigns one of five different travel personalities. Sowhether the user is an “adventurer,” “culturist,” “naturalist,” or a “foodie,”Princess Cruises will match a cruise destination and various cruiseitineraries.

“For many travelers who are researching cruises, it’s easy to get overwhelmedwith so many options and choices - and our new Places to Sea experience guidesthe process and matches the ideal trip with a person’s personality,” saidGordon Ho, Princess Cruises senior vice president of global marketing. “The swipetechnology is a trend that plays well in the travel space. It’s easy to use andturns the travel planning process into a game that introduces unexpected placesand experiences that may not have been top of mind for the consumer,” added Ho.

The “Placesto Sea” experience is all about discovery and is a great resource for anytravel lover or those who are curious about cruising. Family and friends caneasily share their results to figure out which cruise destination best fitstheir group. The cruise personality profiler interface complements the “Come Back New” campaign at a time when consumersare thinking about planning those vacation moments where they can relax,reconnect and come back new.

Additionalinformation about Princess Cruises is available through a travel professional,by calling 1-800-PRINCESS (1-800-774-6237),or by visiting the company's website atprincess.com.
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About PrincessCruises:
One of the best-knownnames in cruising, Princess Cruises is a global cruise line and tour companyoperating a fleet of 18 modern cruise ships renowned for their innovativedesign and wide array of choices in dining, entertainment and amenities, allprovided in an environment of exceptional customer service. A recognized leaderin worldwide cruising, Princess carries 1.7 million guests each year todestinations around the globe ranging in length from three to 114 days. Thecompany is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE: CUK).

Newsroom:
Additional mediainformation is available at princess.com/news.

About GoodbySilverstein & Partners:
Goodby Silverstein& Partners is one of the world’s most respected and most awardedadvertising agencies. GS&P’s clients include Adobe, Cisco, the CaliforniaMilk Processor Board (“got milk?”), Comcast/XFINITY, Frito-Lay, Foster Farms,Häagen-Dazs, Princess Cruises and SONIC Drive-In. GS&P is part of theOmnicom Group. For more information about GS&P, please visitgoodbysilverstein.com. GS&P on Twitter: #
Contact:
Brea Burkholz, bburkholz@princesscruises.com, 661-753-1542

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