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Carnival Cruise Line Names Scott Becher Vice President, Partnership and Loyalty
MIAMI (June 12, 2017) — ScottBecher, a highly seasoned marketing professional with extensive experience insports and entertainment marketing and sponsorship innovation has joined themarketing leadership team at Miami-based Carnival Cruise Line.
As vice president of partnership and loyalty, Becher will identify and activatepartnerships and alliances across all Carnival Cruise Line touch points. Thesepartnerships play an important role in driving cruise bookings as well asenhancing the guest experience. He will also lead Carnival's loyalty marketingefforts, designed to incentivize and reward Carnival Cruise Line guests.
"Scott is a true industryinnovator and leader," said Kathy Tan Mayor, chief marketing officer atCarnival Cruise Line. "One of Scott's great skills is creating integratedpartnership programs, often with a hint of magic. We're excited to spread hiscreativity across our entire business as we continue to identify the bestofferings for our guests."
Becher began his 30-year industrycareer as a producer/director atNFL Films and later became a founder andchief marketing officer of SportsTalk 790 radio "The Ticket." For 15 years,Becher led his own agency, Sports & Sponsorships of Boca Raton, where heguided sponsorship marketing for clients such as Gillette,SprintandHershey's, as well as properties such as the NFL and the U.S. OlympicCommittee. Before joining Carnival, he spent the last five years as chiefintegration officer and executive vice president at Zimmerman Advertising inFort Lauderdale, Florida, where he led partnerships and promotions across allagency clients.
"Carnival is one of the travelindustry's most iconic brands and I'm proud to join its world-class marketingteam," said Becher. "It's special to work in an industry where powerfulpartnerships and promotions are vital to the customer experience."
Becher attended NorthwesternUniversity, where he earned a Master of Science in Advertising/IntegratedMarketing (MSA) and a Bachelor of Science in Journalism (BSJ).
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About CarnivalCruise Line
CarnivalCruise Line, part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK),is "The World's Most Popular Cruise Line®" with 25 ships operatingthree- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska,Hawaii, Canada, New England, Bermuda, Europe, Cuba, Australia, New Zealand andthe Pacific Islands. Two 133,500-ton Vista class ships are currently scheduledfor delivery - Carnival Horizon in 2018 and an as-yet-unnamed vessel in 2019. Additionally,two new 180,000-ton ships are scheduled to enter service in 2020 and 2022.
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