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Princess Cruises Introduces New Princess Luxury Bed in Partnership with Board-Certified Sleep Expert Dr. Michael Breus and HGTV Designer Candice Olson

Skillfully Designed Bed Offers Guests the Most Comfortable and Rejuvenating Sleep at Sea

Sleep Survey Reveals Americans Yearn for a Good Night’s Sleep Both at Home and on Vacation

SANTA CLARITA, Calif.(December 15, 2015) – PrincessCruises unveiled today the new PrincessLuxury Bed, specially designed to deliver the ultimate night of sleep atsea. Developed in collaboration with experts in both the science and beauty ofsleep -- Dr. Michael Breus, “The Sleep Doctor,” and highly acclaimed designer,Candice Olson, star of the hit HGTV shows “Candice Tells All” and “DivineDesign” -- Princess is rolling out more than 44,000 new beds, to everystateroom, across the fleet through 2018.

Developed exclusively for Princess Cruises by the manufacturer of some of themost well-known and comfortable hotel beds in the world, the new PrincessLuxury Bed will envelop guests in opulent style, and pure blissful comfort. Thebed features a plush, two-inch thick pillow top, a nine-inch, single-sidedmedium firm mattress for enhanced support, individually wrapped coils for lesspartner disturbance, a European-inspired duvet and 100% luxuriousJacquard-woven cotton linens.

A sleep-inspired survey conducted by Wakefield Research confirmed that people yearnfor a good night’s sleep both at home and on vacation. More than half ofAmericans (57%) get less sleep than they need and 59% of Americans frequentlystruggle to sleep well when on vacation.

“We’re committed to ensuring that our guests come back from their cruisevacation feeling refreshed, rejuvenated and renewed,” said Jan Swartz, PrincessCruises’ president. “With our guests’ overall wellness in mind, we’ve investedin the design and development of our new Princess Luxury Bed with leadingexperts in both the science of sleep and design to offer the most comfortableand rejuvenating sleep at sea.”

Princess worked closely with board-certified sleep expert Dr. Michael Breus,“The Sleep Doctor” and clinical psychologist, bridging his scientific knowledgeof sleep with the latest technology in comfort to design the optimal mattressfor guests to experience true relaxation. He is the best-selling author of twosleep books and served as the official sleep representative of WebMD andregularly appears on “Dr. Oz.”

“It’s important to remember that above all, sleep is a sensory experience andall five of your senses must be prepared for slumber in order for sleep to comeeasily and last all night long,” said Dr. Breus. “I’m thrilled to share myexpertise with Princess Cruises and believe we’ve come up with some reallyunique aspects for not just the bed itself, but the entire experience that willallow guests to sleep really well.”

The new Princess Luxury Bed features: <?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

  • Luxurious Pillow-Top Mattress – two-inch pillow top offers maximum comfort atop a medium firm, nine-inch single-sided mattress providing superior support.
  • Individually Wrapped Coils – reduces sleep-surface sway and motion transfer, resulting in less bed-partner disturbance.
  • Circular-Knitted Mattress Ticking – provides increased support for all sleeping positions, conforming to guests’ bodies for greater comfort and deeper sleep.
  • Electronically Tempered Springs – enhanced support under compression for all body types.
  • Full Foam Casing – provides greater edge support, increasing usable sleep surface.

Princess alsoenlisted the help of renowned HGTV design star Candice Olson to ensure the bedmakes an immediate visual impact as guests enter their stateroom, encouragingthem to relax, unwind and come back from their cruise vacation feelingwell-rested and renewed.

“As part of the new Princess Luxury Bed I want to ensure Princess guests canexperience just how beautiful sleep can feel,” said Olson. “The goal increating this linen set for Princess Cruises is to create a bed that is calm,and soothing, and tranquil.”

Candice Olson selected various bedding elements to deliver the Princess LuxuryBed, including:

  • Fine Bed Linens – constructed from 100% luxurious, long staple cotton and woven on Jacquard looms for the highest quality of production.
  • European-Inspired Duvet – with a continuous-filament fiberfill of hypoallergenic, 100% virgin polyester to maximize loft without compromising climate comfort.
  • King-sized Down Pillow* – deluxe pillow options (down fill or non-allergenic microfiber)

*Guests in fullsuites may select from an expanded Dr. Breus pillow menu.

Additional sleepsurvey findings include:

  • 50% of Americans think they would be happier if they were able to get more sleep.
  • More than a third of women (36%) would give up sex for a good night’s sleep while 87% of all respondents sleep better after being intimate.
  • Just 53% of Americans know that not getting enough sleep can actually lead to weight gain.According to Dr. Breus, getting a good night sleep aids in weight loss.
  • More than half (61%) of respondents would rather get agreat night's sleep every night for a month than lose five pounds.

Methodological Notes:
The Princess Cruises Sleep Survey was conducted by Wakefield Research among1,011 nationally representative U.S. adults ages 18+, between December 7 andDecember 11, 2015, using an email invitation and an online survey. Quotas havebeen set to ensure reliable and accurate representation of the U.S. adultpopulation ages 18+.

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About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruiseline and tour company operating a fleet of 18 modern ships renowned for theirinnovative design and wide array of choices in dining, entertainment andamenities, all provided in an environment of exceptional customer service. Arecognized leader in worldwide cruising, Princess carries 1.7 million guestseach year to destinations around the globe ranging in length from three to 111days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL;NYSE:CUK).

Newsroom:
Additional media information is available at princess.com/news.

For further informationcontact:
Karen Candy, kcandy@princesscruises.com,661-753-1540
Jina Michael, jina.michael@citizenrelations.com,310-698-9009r a month than lose five pounds.

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