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Princess Cruises Donates $25,000 to the Alaska Wildlife Conservation Center

SANTA CLARITA, Calif. (September 20, 2017) – Princess Cruises presented its firstdonation from the Princess Animal Welfare Sponsor (PAWS) to the Alaska WildlifeConservation Center (AWCC) in the amount of $25,000. PAWS was established byPrincess Cruises to donate a portion of proceeds from the sales of Stanley theBear, the cruise line's recently introduced plush bear, to local causes andcharities that support nature, animals and wildlife.

"Our support of the Alaska WildlifeConservation Center furthers our commitment to nature and wildlife in theplaces we visit, as well as offers a much-desired authentic Alaska experienceto our guests," said Ralph Samuels, vice president of public affairs, PrincessCruises.

The AWCC plans to use the donation to fund anenhanced bear viewing and sitting areas on the property and a new familyinteractive space. In addition, the AWCC will be providing Princess Cruisesbear related items, such as bear paw prints to be used in the cruise line'sCamp Discovery youth centers.

"We're honored to be the first recipient of$25,000 from the Princess Animal Welfare Sponsor and applaud the cruise linefor supporting our sanctuary, dedicated to preserving Alaska's wildlife throughconservation, research, education and quality animal care," said Karen Cowart,AWCC board member.

Named in a Facebook contestthat generated nearly 9,000 entries, Stanley was chosen in honor of the founderof Princess Cruises,Stanley B. McDonald. Debuting in May 2017 for the Alaskacruise season, Stanley the Bear interacts with guests through variousentertainment and enrichment opportunities and is availablefor purchaseon board in The Shops of Princess and in the PrincessWilderness Lodges in Alaska for$24.95. Princess Cruises donates a portionof the proceeds from the sale of this bear to support PAWS: Princess AnimalWelfare Sponsor, an allocated fund within Princess Cruises Community Foundation.

For nearly 50 years, Princess Cruises hasbeen recognized as the destination leader in Alaska and has been named "BestCruise Line in Alaska" 10 consecutive years by Travel Weekly magazine.On board, Alaska guests experience the award-winning program, North to Alaska,which includes unique Alaska onboard enrichment , entertainment and foodand beverage offerings, as well as Discovery Channel and Animal Planetrecommended and exclusive shore excursions, as part of the cruise line'sDiscovery at Sea partnership. More information can be found at www.princess.com/alaska.

Additionalinformation about Princess Cruises is available through a professional travelagent, by calling 1-800-PRINCESS, or by visiting the company's website atprincess.com.

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