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Holland America Line Named ‘Best Overall Cruise Value’ by World Ocean & Cruise Liner Society for Record-Breaking 24th Year

Premiumline also lauded as tops in High-Deluxe, 5-Star-Plus, Large Ships category

Seattle,Wash., Jan. 11, 2017 – WorldOcean & Cruise Liner Society members named Holland America Line the BestOverall Cruise Value 2016 for the 24th consecutive year in the organization'sannual Best Cruise Value Awards. Holland America Line once again also receivedtop marks in the High-Deluxe, 5-Star-Plus, Large Ships category in recognitionof its premium cruise experience.

WOCLSmembers are experienced cruisers who take an average of two cruises a year. Thesociety reviews all cruise lines annually, and in its monthly Ocean &Cruise News publication noted, "When we considerthe consistency of the product over the years, something that is hard toachieve, the cruise line in 2016 that we continue to feel offers the very bestcruise value, and is awarded our Best Overall Cruise Value award for 2016, isHolland America Line."

"This was anincredible year for Holland America Line with the introduction of msKoningsdam, and we continue to raise the bar across the fleet with newinnovations while ensuring that guests experience why cruising is the bestvacation value," said Orlando Ashford, president of Holland America Line. "Weare humbled that World Ocean & Cruise Liner Society once again honored uswith these awards, and we thank everyone for recognizing that we providememorable cruise experiences in unique ways."

WOCLSnoted "Holland America provides its passengers withtraditional old world charm and sophistication while featuring numerous smalltouches that are either overlooked by other cruise lines or have beeneliminated by them in cost-cutting measures. More affordable pricing should notalways mean less quality, service and touches."

The publication continued, "Some of the elements that combine tomake Holland America Line the best overall cruise value include its effort tocontinually improve its product and ships ... the immaculate appearance of itsships and their friendly Indonesian and Filipino crew, the extra effort toproperly train and supervise its staff, the more extensive choice of dinnermenus in its restaurant and alternate restaurant ... and all the little extrassuch as canvas tote bags, happy hours, hot hors d'oeuvres at cocktail time,chilled beer glasses, a no-charge ice cream bar and later lunch hours when inport. As a result, its passengers receive extraordinary value for the moneythey spend."

"While you would expect to have to pay more for qualityrefinement and amenities on some ships, Holland America Line provides theseextras often for less or at most only a modestly higher price," wroteThomas Cassidy, editor of Ocean & Cruise News. "They've received this awardfor more than two decades, which means they continue to deliver an exceptionalexperience well above the monetary value. Congratulations to Holland AmericaLine!"

Totake top honors in the High-Deluxe, 5-Star-Plus, Large Ship category, WOCLSsaid, "This year as in other years Holland Americacontinues to provide an exceptional value to its passengers. Even as they addnew tonnage such as the new Koningsdam, HAL continues to offer atraditional cruising experience with modern touches, and still offers a morepersonalized service than other lines in this category. Also, adding to the senseof value is the consistency of the product that Holland America delivers acrossits entire fleet."

Formore information about Holland America Line, consult a travel professional,call 1-877-SAIL-HAL (1-877-724-5425) or visit hollandamerica.com.

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Find Holland America Line on Twitter, Facebook and the Holland America Blog.Access all social media outlets via the Online Communities quicklink on the home page at hollandamerica.com.

About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]

Holland America Line's fleetof 14 ships offers more than 500 cruises to more than 400 ports in 98countries, territories or dependencies around the world. From shorter getawaysto 113-day itineraries, the company's cruises visit all seven continents withhighlights including Antarctica explorations, South America circumnavigationsand exotic Australia/New Zealand and Asia voyages; four annual Grand Voyages;and popular sailings to the Caribbean, Alaska, Mexico, Canada/New England,Bermuda, Europe and the Panama Canal. The line currently has a new 2,650-guestship, ms Koningsdam, delivered in April 2016, as well as a secondPinnacle Class ship, ms Nieuw Statendam,due for delivery in November 2018.

The company recently announced$300 million in brand enhancements to secure its position as the leader inpremium cruising. Fleetwide, the ships feature innovative initiatives and adiverse range of enriching experiences focused on destination immersion andpersonalized travel. Guests can expand their knowledge onboard at an America'sTest Kitchen show; Explorations Café, powered by The New York Times and DigitalWorkshop powered by Windows. Outstanding entertainment fills each evening atvenues including Lincoln Center Stage, Billboard Onboard and B.B. King's BluesClub. The dining experience can be savored at a variety of restaurants withmenus that feature selections from Holland America Line's esteemed CulinaryCouncil that comprises world-famous chefs who design dishes exclusively for ourguests.

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