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P&O Cruises launch agent promotion to build on success of wave

-Win a five-night fam trip -

P&OCruises is giving 50 agents the opportunity to win a fabulous five-night cruiseto Amsterdam and Le Havre on board Azura in conjunction with its latest ‘Livethe Life' campaign.

To be in witha chance of winning a place on the familiarisation trip departing October 2,2016, agents simply need to sell a P&O Cruises holiday includedin the campaign beforeJune 30, 2016 and enter their booking reference online atcompletecruisesolution.com.

Winners will be drawn at random throughout the promotion,so the more holidays agents sell, the more times they can enter, and the betterchance of winning a place.

P&OCruises senior vice president of sales and marketing Paul Ludlow said: "Ourfirst big promotion for wave earlier this year saw a significant uplift intravel agent performance compared to last year. This made it our mostsuccessful campaign to date and thanks to agents we are seeinggreat demand for our holidays. Our ‘Live the Life' promotion and agentincentive aims to keeps the momentum going, puttingus at the forefront of agent's minds for the British holiday market, not justthe cruise industry.

"We've had tremendous TV exposure with Saturday Night Takeaway andBattlechefs generating high profile awareness to both new and core audiencesand as a result we have seen bookings double for Britannia in 2016/17 year onyear."

The sales drive is supported by amulti-channel marketing promotion across TV, radio, direct mail and theinternet with a huge variety of holidays on offer to suit all tastes and budgets,from exotic fly-cruise holidays with free accommodation in iconic citiesworldwide to shorts breaks and mini cruises in the Med with extra on boardspending money.

Highlights for customers in the ‘Livethe Life' campaign include a complimentary city stay in Singapore and Sydney. Guestscan choose from a fantastic free city stay either side of a cruise or extra onboard spending money on a selection of exotic fly-cruise holidays in 2017.

Available on five exotic fly-cruiseholidays when booking an outside cabin and above by June 30, 2016, guests can benefitfrom additional on-board spending money or up to threenights' hotel accommodation before joining the ship and up to three nightsfollowing the cruise.

Thisgives passengers the chance to explore two destinations for up to six nights undertheir own steam. City stays are available on a bed and breakfast basis in SanFrancisco, Hong Kong, Dubai, Singapore and Sydney.

P&O Cruises is also giving awayextra on board spending money on a wide selection of cruises. Holidaymakers canlive the high life and make that dream holiday a reality.

Book a Select Price holiday staying inan outside cabin and above by June 30, 2016 and enjoy up to £500 spending moneyper cabin on selected cruises later this year or in 2017. Cruises in thepromotion include short breaks, school holidays, Christmas and New Yearsailings, food themed holidays with P&O Cruises Food Heroes anddestinations which include the Caribbean, Mediterranean, Canary Islands,Norwegian Fjords, Baltic, North Cape as well as full world cruises.

The offer can go towards excitingshore excursions from a helicopter flight over Antigua to mountain biking in StLucia, or a variety of onboard treats such as a relaxing massage, a cookingmasterclass with Marco Pierre White, a shopping spree onboard, or dinner in oneof P&O Cruises Select Dining restaurants.

Offersinclude:

Bookby June 30, 2016 and choose from up to £500 on board spending money per cabinOR a free city stay on a 19-night exotic fly-cruise from Singapore to Sydney onAurora (RNY)departing February 10, 2017. Select Prices start from £3,599 per person basedon an outside cabin and including flights.

Bookby June 30, 2016 and receive up to £500 on board spending money per cabin for a14-night Caribbean Transatlantic cruise on Azura (A630) departing October 28, 2016. SelectPrices start from £1,349 per person based on an outside cabin.

To book,visit www.pocruises.com, call 0843 373 0111 or visit yourlocal travel agent.

About P&O Cruises

P&OCruises has a fleet of eight ships offering holidays tailored to British tastescombining genuine service, a sense of occasion and attention to detail,ensuring passengers have the holiday of a lifetime, every time. Azura waslaunched in April 2010 – officially named by Godmother Darcey Bussell CBE. Britannia,a new 141,000 ton ship, was named by HM The Queen on March 10, 2015.

Forfurther press information contact:

Michele Andjel, michele.andjel@carnivalukgroup.com 023 8065 6653 /07730 732 072

Jennifer Humm, Jennifer.humm@carnivalukgroup.com 023 8065 6652 /07730 732 065

Jenny Hadley, jenny.hadley@pocruises.com 023 8065 6650 / 07825 120 088

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