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Princess Cruises to Debut Ocean Medallion Class – Offering the Next Wave of Vacation Travel
First Carnival Corporation Brand toProvide Elevated Experience Personalization, Customization and Simplicity basedon Experience Platform Technology Revealed at CES 2017
SANTACLARITA, Calif. (January 5, 2017) – Princess Cruises, a long-timeinnovator of cruise industry products, will be the first Carnival Corporationbrand to feature the Ocean Medallion™, a wearable devicepowered by a first-of-its-kind interactive technology platform within theO·C·E·A·N, One Cruise Experience Access Network. The Ocean Medallion enables anew level of personalization that delivers an enhanced guest experiencepreviously not available in the global vacation industry.
CarnivalCorporation CEO Arnold Donald unveiled the Ocean Medallion today during hisopening keynote at CES 2017, the world's largest consumer technology tradeshow. The Ocean Medallion is the only accessory needed to elevate the guestexperience on cruises. Ocean Medallion Class™ will be available November13, 2017, onboard Regal Princess, followed by RoyalPrincess and Caribbean Princess in early 2018.
"We are inthe business of providing our guests incredible vacation experiences thatcreate memories that they will cherish for a lifetime," said Jan Swartz,president, Princess Cruises. "Ocean Medallion Class will deliver anelevated cruise vacation experience by connecting people, places and culturesfrom around the world in a more profound way. The service Princess guests havealways loved will be amplified by the Ocean Medallion."
MedallionClass makes Ocean Vacations more personal, immersive, simple and seamless thanpreviously considered possible. At the heart of this personalized experience isthe Ocean Medallion, which enables endless vacation possibilities. The OceanMedallion has no discernible technology – no on-off switch, no charging, nomenu to navigate – and can be worn as a pendant on a wristband in a clip orsimply placed in a pocket to reveal enhanced services and personalized experienceswithout guests having to push a button or take any action. The pre-cruiseengage will allow guests to provide preferences that detail their wants, needsand desires so that their onboard experience can be personalized.
Pairing withthe Ocean Medallion is the Ocean Compass™ (for both guests and crew). The OceanCompass is a personal digital experience concierge accessible by all guestsusing interactive displays throughout the ship, on stateroom TVs or via guests'own mobile devices. For example, guests can find their way to venuesaround the ship; make reservations at the Lotus Spa, specialty diningrestaurant and shore excursions; arrange celebrations; view photographs; learnabout the destinations they will visit and activities at each port of call andmore. The Ocean Compass via Ocean Concierge will invite guests to experiencesbased on their individual needs, wants and desires.
LoyalPrincess cruisers and potential future cruisers collectively feel having anexceptional vacation occurs when guests' vacation time is spent doing more ofwhat they love. With Ocean Medallion Class on Princess Cruises, there isendless possibility for personalized attention and the ability to truly relaxknowing everything will be handled. Some of the initial service innovationsinclude:
Ocean Ready: The Ocean Medallion expeditesembarkation as required information is added to the guest profile at home.
Stateroom Access: The Ocean Medallion willalso unlock a guest's stateroom door – replacing the key card and its sign andsail functions.
HERE and NOW™: Guests can place dining ordersand have them delivered to their current location. For example, by using theOcean Compass guests can order select food and beverages from a lounge chairand not miss a moment of Movies Under The Stars. While Stargazing withDiscovery at Sea™ on the top deck, parents can order and surprise the kids withhot chocolate without interrupting a moment of the family fun.
THERE and THEN™: Guests can place a beverageorder and have it delivered to where they plan to be at a designatedtime. For example, guests wanting to enjoy a glass of wine at the theatercan place an order prior to the show and it will be delivered to them at theirseat.
Crew at Your Service: With the OCEANMedallion, from the moment you embark, your experiences will be curated inalignment with your preferences allowing the crew to assist at all times. Forexample, a room attendant or bartender will have the ability to assist a guestwith booking Lotus Spa services or specialty dining reservations.
OceanNavigate: Accessed through the Ocean Compass, guests can learn the whereaboutsof their family as they enjoy activities throughout the ship and be guidedseamlessly in finding their way around the ship. Friends and family will alsobe able to easily communicate with each other through seamless messagingservice.
Moreannouncements surrounding innovations and enhancements from Medallion ClassOcean Vacations will be announced in the months leading up to the first sailingon Regal Princess.
Additionalinformation about Princess Cruises is available through a professional travelagent, by calling 1-800-PRINCESS, or by visiting the company's website at princess.com.
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About Princess Cruises:
One of the best-known names in cruising,Princess Cruises is a global cruise line and tour company operating a fleet of18 modern cruise ships renowned for their innovative design and wide array ofchoices in dining, entertainment and amenities, all provided with theexperience of exceptional customer service. A recognized leader in worldwidecruising, Princess carries 2.0 million guests each year to more than 360destinations around the globe on more than 150 itineraries ranging in lengthfrom three to 114 days. The company is part of Carnival Corporation & plc(NYSE/LSE: CCL; NYSE:CUK).
About O·C·E·A·N:
From sailing to and exploring exotic placesto being immersed in authentic cultures with family and friends, cruising hasalways appealed to people who value the travel experience. Now, with O·C·E·A·N — One CruiseExperience Access Network™ -- Carnival Corporation is helping themtransform those experiences into a way of life. Carnival Corporation's newexperiential media content portfolio features a range of inspirational family-and travel-related TV shows that highlight the great destinations, excitingadventures, authentic cultures and cuisine, and beautiful vistas that makecruise vacations the fastest growing segment of the vacation sector. OceanMedallion Class is the pinnacle of Ocean Experiences. Ocean Medallion Classleverages Carnival Corporation's revolutionary Ocean Medallion™ and OceanCompass™ to deliver personalization on a level never before consideredpossible. Based on a strategy to make vacations more simple, personal,immersive and authentic.
Newsroom:
Additional media information is available atprincess.com/news
For further information, contact:
Negin Kamali, nkamali@princesscruises.com, 661-753-1539
Brian O'Connor, boconnor@princesscruise.com, 661-753-1530
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