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Gerard Piqué Joins The Testimonials’ Team Of Costa Cruises

The Barcelona footballer is the star of a remarkable Mannequin Challengein the new social media ad of the Italian cruise ship company.

Gerard Piqué joins Shakira to reveal the entertainment and the dailylife on board a Costa ship.

A special competition linked to the ad is to be launched today, with aMini-holiday in the Mediterranean up for grabs.

Genoa, 13 June 2017 - Costa Cruises is presenting theirnew international internet and socialmedia campaign starring an exceptional testimonial: Gerard Piqué, the defender who plays for FC Barcelonaand the Spanish national team, is the new face of the video presented by theItalian cruise company, on air from today on the official website www.costacrociere.it and on all the Costa social media channels.

Maintopic of the video is life on board the ships, interpreted and experienced tothe full by Piqué, who joins his partner and the star of the last two Costa Cruisespublicity campaigns, Shakira.

"Theaim of this new campaign on thesocial media is to present life on board, opening the doors of our ships andshowing all the wonderful things they have to offer to those who come onholiday with us. We wanted to do it in a fresh, innovative way, using thelanguage of the social networks that will host the video, and relying on theservices of an exceptional testimonial, Gerard Piqué: someone who is knownaround the world for his success as a footballer and for his open outlook andhappy nature, which are perfectly suited to the spirit of our cruises. Bydescribing what goes on onboard, we are completing the journey we started withthe TV campaign," comments LucaCasaura, SVP for Global & Strategic Marketing at Costa Cruises.

Thevideo, shot on the Costa Diadema, the flagship of the Costa fleet, shows a typicalday on board a Costa Crociere ship, from morning to sunset, featuring Piqué indifferent situations. The Spanish footballer tests himself in an exceptional Mannequinchallenge, the first to be shot on a cruise ship, with the involvementof 100 people ‘frozen' in action in various scenes on board theship.

Piquéis the main star of the film, appearingimmobile in various humorous poses: he jokes with friends in the area of thecentral swimming-pool, observes the main hall from the panoramic glass lift andadmires the view from one of the cabins with balcony. As they follow Piquéaround, the spectators discover the steamy atmosphere in the Samsara Spa, wherethe footballer relaxes before enjoying an exclusive dinner at the ClubRestaurant. The ad goes behind the scenes at the Emerald Theatre, with theSpanish defender taking a peek out during the nerve-racking moments before thecurtain goes up on one of the shows. Finally Gerard arrives at the Bar PrincipeNero, where he ends the day partying with the other guests.

Thefilm is produced by Laiguana s.l. and created by Jaume de Laiguana, who madethe last 2 TV ads for Costa Cruises, as well as some of the most famous musicvideos for Shakira and other world famous singers.

Thenew digital publicity campaign by Costa Cruises takes up one of the most viral recenttrends online. Its contents will be posted on all the Costa social channels worldwide, from Facebook to Twitterto Instagram, with an important schedule. The digital campaign will consist of15'', 30'' and 3' clips. Considering the teasing phase, which will precede thelaunch, the campaign will embrace the whole Summer season.

In addition, the entire 3' video can be viewed on the official website www.costacrociere.it, where a big initiative is to be launched, starting today. Those whovisit the landing page of the website can take part in a special competition open to users in Italy, France, Spain,Switzerland and Austria: after carefully watching the entire video, users areinvited to register and to try and guess howmany times Piqué appears on board Costa Diadema. Those who give the correctreply will take part in the draw for the final prize: a Costa Mini-holiday in theMediterranean, staying in a Suite,with a special excursion to Camp Nou(home stadium of FC Barcelona) during the call at Barcelona, following Piqué'sfootsteps. The competition starts today and will end on 31 August.

Costa Cruises Campaign

Credits

Production Company:Laiguana s.l.

Executive Producer:Sergi Ciuró

Producer: DaniMolina

Director:Jaume de Laiguana

Photographer:Joan Simó

Editor: JaumeGarcía

Post-production:Enefecto 3.0

Furtherinformation:

Costa Cruises

PressOffice - Tel.+39 010 5483523 / 0105483068 - costapressoffice@costa.it

GabrieleBaroni – Communications Director – mob. +39 3497668013 - baroni@costa.it

DavideBarbano - Media Relations Manager - +39 010.5483523 - 334.6525216 – barbano@costa.it

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