Content Section
Holland America Line and O, The Oprah Magazine Embark on Exclusive Partnership
Oprah Winfrey, Gayle King and more to join launch cruise to Alaskain July 2017
Seattle,Feb. 9, 2017 — Holland America Line and O, TheOprah Magazine announce anexclusivepartnership that will unitethe soul-stirring power of travelwith O'sdeepcommitmentto connection and personal growth.OprahWinfrey; O The Oprah Magazineeditor at large Gayle King; andothers will join the inaugural O, The Oprah Magazine Share theAdventureCruisesetting sail to Alaskathis July. Four additionalO, The Oprah Magazine Adventure of YourLifesailings featuring OMagazine-inspiredactivities will be scheduled aboard select North Americaships through 2018.
"I'm so excited to continue 2017 as myYear of Adventure with another bold, new place I've never been before: Alaska!" said OprahWinfrey.
The O, The Oprah Magazine cruiseswill feature exclusive programming developed with the magazine's editors,including editor in chief Lucy Kaylin and creative director AdamGlassman. Members of the SuperSoul100 —thought leaders and visionaries who use their talents to elevatehumanity —will be on board sharing inspirational ideas andtips forliving your best life. More than 300Holland America Line cruises sailing in North Americafrom August 2017 through 2018 will have a variety of engaging,stimulatingactivities that bring the magazine to life,includingmeditation, tai chi, healthy cooking demonstrations, an onboard book club andmore.
"We are deeply honored thatO, The Oprah Magazine chose HollandAmerica Line as its first cruise line partner to further our shared belief thattravel and wellness have the power to open minds, build connections and inspireshared humanity," said Orlando Ashford, president of Holland America Line. "Ourcommitment to providing authentic experiences for our guests is at theforefront of all we do, and this collaboration is going to empower our guestsin a whole new way with thought-provoking and enriching activities and contentdeveloped together with the experts at O,The Oprah Magazine."
The magazine will kick off the partnership with a contest in March2017 awarding three deserving readers the chance to join the inaugural cruise toAlaska withOprah and Gayle, followed by a high impact unit in the April 2017 issue, within-book, online and broadcast integrations running throughout the remainder of2017 and 2018.
"What better way to celebrate Oprah's Year of Adventure than topartner on an incredible new initiative with Holland America Line," said JayneJamison, senior vice president, publisher and chief revenue officer of O, The Oprah Magazine. "Offering readersa chance to experience the thrill of adventure firsthand, this partnershippairs the eye-opening wonder of travel with the soulful, inspiring contentfound in every issue of O."
O,The Oprah Magazine Share the Adventure Cruise to Alaska will take placeJuly 15–22, 2017. O, The Oprah Magazine Adventure of YourLife cruises will include the following dates/destinations:
- November 29, 2017 – 11-Day Southern Caribbean Wayfarer roundtrip from Ft. Lauderdale on ms Koningsdam
- March 3, 2018 – 7-Day Eastern Caribbean roundtrip from Ft. Lauderdale on ms Nieuw Amsterdam
- August 11, 2018 – 7-Day Alaska roundtrip from Seattle on ms Eurodam
- October 28, 2018 – 7-Day Western Caribbean, ms Nieuw Amsterdam
For more information onO,The Oprah Magazine cruisesplease visit hollandamerica.com/OprahMag.
Photos are available at # size="3">.
Find Holland America Line on Twitter, Facebookand the Holland America Blog.Access all social media outlets via the OnlineCommunities quick link on the home page at hollandamerica.com.
About O, The Oprah Magazine
O, The Oprah Magazine (oprah.com/omagazine) encouragesconfident, intelligent women to reach for their dreams, express theirindividual style and make wise choices, guided by the values of one of the mostcharismatic women in the world, OEditorial Director Oprah Winfrey. With an emphasis on personal growth, themagazine inspires, addressing every aspect of a woman's life — the material,the intellectual and the emotional — and deeply connects with more than 18million consumers every month (MRI, Spring 2016, Comscore multi-platform,December 2016).From the moment it launched, O, The Oprah Magazine carved out a unique position in themarketplace and created an entirely new category in women's magazines,delivering the Live Your Best Life message through thoughtful, ever-evolvingcontent and the trusted advice provided by well-known experts. Throughout theyears, O, The Oprah Magazine has beenrecognized with the publishing industry's highest honor, winning multipleAmerican Society of Magazine Editors (ASME) awards. Follow O, The Oprah Magazine on Twitter at @O_Magazine and Instagram at@OprahMagazine.
O, The Oprah Magazine is a co-venturebetween Harpo Print, LLC and Hearst Magazines, a unit of Hearst, one of thenation's largest diversified media and information companies. With 21 titles inthe U.S., Hearst is the leading publisher of monthly magazines in terms oftotal paid circulation (AAM 2H 2016), reaching 77 million readers (Fall 2016 MRI/GfK) and80 million site visitors each month (comScore), with a social media followingof 117 million.
AboutHolland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]
Holland America Line's fleet of 14 ships offers more than 500cruises to more than 400 ports in 98 countries, territories or dependenciesaround the world. From shorter getaways to 113-day itineraries, the company'scruises visit all seven continents with highlights including Antarcticaexplorations, South America circumnavigations and exotic Australia/New Zealandand Asia voyages; four annual Grand Voyages; and popular sailings to theCaribbean, Alaska, Mexico,Canada & New England, Bermuda, Europe and the Panama Canal. The line welcomed ms Koningsdam in 2016 and has asecond Pinnacle-class ship, ms Nieuw Statendam, to be delivered inNovember 2018. A third Pinnacle-class ship, due for delivery in 2021, recentlywas announced.
The company recently announced $300 million in brand enhancementsto secure its position as the leader in premium cruising. Fleetwide, the shipsfeature innovative initiatives and a diverse range of enriching experiencesfocused on destination immersion and personalized travel. Guests can expandtheir knowledge on board at an America'sTest Kitchen show; Explorations Café, powered by The New York Times; andDigital Workshop powered by Windows. Outstanding entertainment fills eachevening at venues including Lincoln Center Stage, Billboard Onboard and B.B.King's Blues Club. The dining experience can be savored at a variety of restaurantswith menus that feature selections from Holland America Line's esteemedCulinary Council that comprises world-famous chefs who design dishesexclusively for our guests.
###
Media Contacts:
Holland America Line:
Sally Andrews
Vice President, Public Relations
800-637-5029 or 206-626-9890
O, The Oprah Magazine:
Randi Friedman
Executive Director PR, Hearst Magazines
212-649-2578
Kaleidoscope powered