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Holland America Line Launches New Training Platform on GoHAL.com That Rewards Travel Professionals at Silver, Gold and Platinum Levels

Newspecialist course debuts — Northern Europe: Its Iconic Cities, Hidden Gems andScenic Beauty — with Sweepstakes for a Seven-Day NieuwStatendam Cruise

Seattle, Wash., July 31, 2018 — Award-winning Holland America Line Academy is introducing a newinteractive e-Learning platform at GoHAL.com,which will reward travel professionals for their educational achievements. Travelprofessionals can earn the distinction of a Silver, Gold or Platinum rewardlevel by completing a combination of core courses and specialist courses.HollandAmerica Line Academy also features a new specialist course called NorthernEurope: Its Iconic Cities, Hidden Gems and Scenic Beauty.

"Oursenior director, Denella Ri'chard, along with content curator Dr. Marc Mancini,continue to develop educational programs that not only reward agents for theirachievements but empower them with knowledge and confidence to help them growtheir premium cruise business in an interactive learning environment," said EvaJenner, vice president, sales, for Holland America Line."Additionally, forboth summer 2018 and 2019 we will have a large presence in the Baltic andsurrounding cruise regions, so we are excited to launch the new Northern Europespecialist course as a part of the new platform."

Three Levels Add Up to Great Rewardsand Future Bookings

AtHolland America Line Academy, travel professionals can earn continuingeducation credits with Cruise Lines International Association, Association ofCanadian Travel Agencies and The Travel Institute.

Toachieve the Holland America Line Academy Silver level, travel professionalsmust complete all four Core Courses. Bydoing so, travel professionals receive awards including a diploma, graduatelapel pin, luggage tag and US$50 shipboard credit on a Travel ProfessionalAppreciation or full-fare cruise booking.

Silver-levelgraduates and above also are automatically entered into a monthly drawingthrough September 2018 for a chance to win a Holland America Line swag bag and intoa sweepstakes with a grand prize of a 2019 seven-day cruise for the winner anda guest on Nieuw Statendam.

Goldstatus is achieved by continuing education and completing two specialistcourses and earns travel professionals all Silver benefits plus additionalcontinuing education credits, Gold diploma and on-board welcome letter andpersonal call from the ship's dining room manager. Platinum level requires thecompletion of three total specialist courses and, in addition to Silver and Goldbenefits, provides priority boarding to travel professionals sailing withHolland America Line.

Agencyowners also will benefit by earning rewards that match up to the highest levelachieved by a travel professional in their agency, including receiving thePartnerSHIPS e-mail newsletter, $50 in onboard spending money with anapplicable booking and priority boarding, among other perks.

LearnHow to Sell Northern Europe with New Specialist Training Course

NorthernEurope: Its Iconic Cities, Hidden Gems and Scenic Beauty takes approximately 20minutes to complete and includes information about the features and benefits ofa Holland America Line cruise to this region. Travel professionals will gainvaluable insights into the destination, identify the best prospects and getexclusive insider information on Northern Europe cruising to close more salesand earn more commissions.In addition, travel professionals will haveaccess to a set of downloadable e-tools to help market Northern Europe cruises.

The Holland America Line AcademySpecialist Training Courses series launched in July 2016 with Alaska and theYukon: The Great Land = Great Sales for You and continued with The Panama Canaland More, Selling and Sailing in the Mediterranean, and Grand Voyages: OceansTraveled, Journeys Savored, Dreams Fulfilled. The award-winning courses aredesigned to offer learning through a combination of video instruction, readingand interaction.

About Holland AmericaLine Academy

HollandAmerica Line Academy is designed to support travel professionals in theirongoing quest for knowledge about travel sales, the cruise industry and HollandAmerica Line. The training program began more than 15 years ago as a workbooksent to agents in the United States and Canada, and transitioned into aninteractive online experience. Holland America Line Academy now includestraining sites for agents in the key international markets of the UnitedKingdom, Australia and the Netherlands. More than 20,000 travel professionalshave graduated from Holland America Line Academy. Travel partners can access HollandAmerica Line Academy through the PartnerSHIPS portal at GoHAL.com.

Travelprofessionals can connect with their BDM and the sales team through GoHAL.com or by emailing sales@hollandamerica.com. HollandAmerica Line's sales team is active on Facebook, Twitter and LinkedIn. For moreinformation call 1-800-426-0327.

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AboutHolland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line's fleet of 14 ships offers more than 500cruises to more than 400 ports in 98 countries, territories or dependenciesaround the world. From shorter getaways to 113-day itineraries, the company'scruises visit all seven continents, with highlights including Antarcticaexplorations, South America circumnavigations, Cuba cruises and exoticAustralia/New Zealand and Asia voyages; four annual Grand Voyages; and popularsailings to the Caribbean, Alaska, Mexico, Canada & New England, Bermuda,Europe and the Panama Canal. The line welcomed Koningsdam in 2016 andhas a second Pinnacle-class ship, Nieuw Statendam, to be delivered inDecember 2018. A third Pinnacle-class ship is due for delivery in 2021.

The company is undergoing $300 million in brand enhancements tosecure its position as the leader in premium cruising. Fleetwide, the shipsfeature innovative initiatives and a diverse range of enriching experiencesfocused on destination immersion and personalized travel. Guests can expandtheir knowledge through an exclusive partnership with O, The Oprah Magazine; during an America's Test Kitchen show; atExplorations Café presented by The NewYork Times; and by taking a Digital Workshop powered by Windows.Outstanding entertainment fills each evening at venues including Lincoln CenterStage, Billboard Onboard and B.B. King's Blues Club. The dining experience canbe savored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council, comprising world-famous chefswho design dishes exclusively for our guests.

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