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Costa Cruises Promotes Pecorino Romano D.O.P. on the Flagship Costa Diadema
The company isconfirming its position as an ambassador for Italian excellence, working with the Italian Ministry ofAgriculture and the Italian Alliance of Agri-Food Cooperatives to organize four special events in April to introduceinternational cruise guests on the flagship Costa Diadema to Pecorino RomanoD.O.P. cheese during stopovers in Civitavecchia.
Genoa, April 3, 2019 – Costa Cruises, working with the Italian Ministry of Agriculture,Food, Forestry and Tourism and the Italian Allianceof Agri-Food Cooperatives, presents an initiative dedicated to promoting one ofthe most widely appreciated examples of Italian gastronomic excellence: Pecorino Romano D.O.P.
For a whole month, on board the flagship CostaDiadema, during stopovers in Civitavecchia onApril 5, 12, 19 and 26,special events will be organized to promote this famous Italian cheese. In the ship's main restaurants,guests will be offered a taste of PecorinoRomano to sample beforedinner. Furthermore, some of the dishes on the Lazio regional menu served onall Costa ships arriving in Civitavecchia will be pepped up with theunmistakable flavor of Pecorino Romano: these include mozzarella in carrozza(fried cheese sandwiches) on a pecorino romano fondue; amatriciana-stylerigatoni with shavings of pecorino romano; redfish filet in a potato andpecorino romano crust. Guests on vacation on the Costa Diadema will have achance to find out more about this cheese, its history, production and use,through corporate videos, brochures and recipe books supplied by the PecorinoRomano D.O.P. Consortium.
Every year, ships in the Costa fleet use around10,000 kg of Pecorino Romano D.O.P. produced by five different Sardinian cooperativesbelonging to the Italian Alliance of Agri-Food Cooperatives. Despite its name suggesting that the cheese isoriginally from Lazio, not everyone knows that 97% of this cheese is actuallyproduced in Sardinia.
"We are againextremely proud to be supporting a great Italian product like Pecorino RomanoD.O.P. – says Neil Palomba, President of Costa Cruises –Costa's ships are true ambassadors of Italian excellence. Every year, wegive our guests, who come from many different countries around the world, thechance to discover high quality food and wine, which we buy from around 200local producers across Italy".
"I havealways said that if we wanted to support the sheep and goat farming supplychain, we needed to take concrete steps. The world of tourism is respondingexceptionally well to the call for help we made to the business world duringthe crisis meetings held in Rome and subsequently in Sardinia. PromotingPecorino Romano D.O.P. on the Costa Cruises flagship Costa Diadema is verysignificant and makes me twice as happy because it brings tourism andagriculture together, which is something I wanted to do in my Ministry", saysthe Italian Minister for Agriculture,Food, Forestry and Tourism, Sen. Gian Marco Centinaio. "Promotingexcellent Italian products and taking them around the world is the best way ofintroducing our country. Pecorino Romano D.O.P. needs new markets in order toemerge from the crisis and become as widely known as possible. Initiatives likethis can only be positive for the sector and for the Italian agri-food businessas a whole".
"Cooperativesproduce over 60% of all Pecorino Romano D.O.P. - says Giorgio Mercuri, President of the Italian Alliance of Agri-FoodCooperatives - and we are very glad that Costa Cruises has decided toinvolve our member companies as suppliers because it means they will always beat the forefront of promoting the product on its cruise ships. Thanks to thepromotional and informative material made available by the Consortium ofPecorino Romano D.O.P. - continues Mercuri - Costa Diadema guests willbe able to learn about the values, the passion and the simple and naturalprocesses that have made Pecorino Romano DOP an excellence of our agri-foodheritage".
Costa Cruises has been serving its guests Italianculinary excellence for over 70 years. The regional menus, consisting of noless than 520 dishes from 18 regions, take guests on a food and wine journey todiscover the flavors of Italian tradition: every day, for lunch and dinner, awhole menu dedicated to a different region is available in the Costa fleetrestaurants.
CostaCruises
Gabriele Baroni –Communication Director – Cell +39 349 7668013 - baroni@costa.it
Davide Barbano – MediaRelations manager – Cell +39 334 6525216 -barbano@costa.it
Press releases and photosavailable at www.costapresscenter.com
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