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Holland America Line Partners with AFAR Media to Bring Expert Destination Content to Guests and Travel Enthusiasts

Comprehensive new guides will detail hundreds of ports of callworldwide
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Seattle, Wash., Oct. 29, 2015 –Holland America Line is partnering with experiential travel expert AFAR Mediato help cruisers dream, plan, choose and prepare for the perfect cruisevacation. Through the collaboration, AFAR will provide “Destination Guides” forall of Holland America Line’s ports of call and scenic cruising areas —totaling approximately 400.

The Destination Guides will be available on Holland America Line’s website,giving guests the most comprehensive information accessible to travelers in thecruise industry. AFAR will utilize its vast network of local experts to curatethe content, providing travelers with authentic recommendations for topattractions, restaurants and shopping experiences in each destination.

“Holland America Line guests seek authenticity in travel, and studies haveshown that travelers trust and value expert, third-party content above allelse,” said Orlando Ashford, Holland America Line’s president. “Our newpartnership with AFAR Media will deliver the most extensive destinationinformation to our guests in a way that’s never been done before in cruising,ensuring they will have the perfect shoreside experience tailored to theirpersonal tastes and interests.”

From the world’s most iconic cities to relatively undiscovered ports thatHolland America Line is known for, each Destination Guide will contain anoverview of up to 20 top picks to see and do in the area; recommendedrestaurants, cafes and markets; and boutique shopping suggestions.

“To our guests, a Holland America Line cruise is much more than the cruiseitself,” continued Ashford. “Our guests are passionate about travel; it’s alifestyle for them. So the dreaming and planning are all part of theexperience. AFAR will elevate the way we engage with our guests and add valuein a meaningful way.”

“AFAR is thrilled to be working with Holland America Line on this excitingpartnership,” said AFAR co-founder, Joe Diaz. “Through the growth of AFARCustom, we are able to partner with industry leaders such as Holland AmericaLine to create and utilize the power of high-quality content to increase brandaffinity across a variety of channels, drive engagement, and inspire travelersto have deeper, richer and more fulfilling travel experiences. Now, no matterwhere you are sailing to, Holland America Line guests can uncover uniqueexperiences in every port of call.”

About AFAR Media
AFAR Media is a multiplatform media company dedicated to experiential travel,inspiring and enabling its audience to have deeper, richer and more meaningfultravel experiences. Founded by Greg Sullivan and Joe Diaz, AFAR launched as aprint travel magazine at the height of the recession in 2009 to approach travelin a way no other media publication was doing, to meet a rapidly growingappetite among travelers for more immersive and authentic experiences. Based inNew York and San Francisco, AFAR’s diverse portfolio of platforms includes AFARmagazine; AFAR.com; Learning AFAR, a nonprofit foundation that introduces theimportance of travel to high school students; the AFAR Travel Guidemobile app; the speaking event series, AFARConversations; and AFAR Experiences, an exclusive immersive travel eventseries. For more information visit www.afar.com.

For more information about Holland America Line, consult a travel professional,call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

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