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AIDA Cruises: Emma Schweiger to christen AIDAprima on May 7, 2016, as highlight of the HAMBURG PORT ANNIVERSARY

AIDAprima, the eleventh member of the AIDA fleet, willbe christened by Emma Schweiger (13) on May 7, 2016, as a glamorous highlightof the 827th HAMBURG PORT ANNIVERSARY. With her down-to-earth, cheerfulpersonality, the young actress embodies the fresh and unconventional spiritthat the successful brand AIDA stands for like no other.

With the slogan "Holiday a new way!" AIDA Cruises, themain sponsor of the 827th HAMBURG PORT ANNIVERSARY, will be presenting avariety of vacation options from May 5 to May 8, 2016, with a number of eventson shore and on the water. The spectacular christening ceremony for AIDAprima,the new flagship of Germany's leading cruise company, AIDA Cruises, and thefireworks at Hamburg's Harbor Piers (Landungsbrücken) will be the dazzlinghighlight of this maritime festival on the evening of May 7, 2016.

AIDAprima will be accompanied by a further member ofthe fleet, AIDAaura, which will also be part of the exciting ceremony againstthe backdrop of Hamburg Port.

After the ceremony, AIDAprima will head for the mostbeautiful cities in Western Europe. Guests on AIDAaura will set sail on an8-day voyage to Denmark and Norway.

The christening day

Accompanied by numerous barges and sports boats, AIDAprimaand AIDAaura will enter Hamburg Port together early in the morning on May 7, 2016.Around 8 a.m., AIDAaura will dock atthe Cruise Center Altona. AIDAprima will head for the new Cruise CenterSteinwerder and dock around 8 a.m.as well.

For visitors to the Port Anniversary who would like totake a close-up look at AIDAprima, AIDA Cruises is offering a free barge shuttle service between thepontoon Inner Harbor South (subway Baumwall) and Cruise Center Steinwerder.

Christening ceremony in the evening

Around 8 p.m.,AIDAprima will depart from Cruise Center Steinwerder and present itself to allvisitors along the Port Anniversary festival promenade. The ship will sail toÖvelgönne ("Strandperle") and back.

At 10 p.m.,AIDAprima will dock in front of the Harbor Piers (Landungsbrücken) for its christening.

At 9 p.m., AIDAauraleaves the Cruise Center Altona. Festively illuminated by 26 SkyTrackers and 12moving lights, AIDAaura will get into position – sailing backwards – at 9:50 p.m. at Harbor Piers(Landungsbrücken).

At 10 p.m.,the christening ceremony will begin with a music and light show.

Still in the darkness – AIDAprima will be about 150 mbehind the brightly lit AIDAaura. Standing in a beam of light, godmother Emma Schweiger will join the christeningceremony on Deck 15, accompanied by Captain Detlef Harms: The sun deck of asuite directly above the bridge of AIDAprima on the starboard.

Godmother Emma Schweiger will then christen AIDAprima.Thanks to a LED wall that is centrally installed on the exterior of AIDAprima, viewerscan watch the naming ceremony live at the Harbor Piers (Landungsbrücken).

After the bottle of champagne (12 l Moët & Chandon)has been broken over the bow, a spectacular music and light show on boardAIDAprima will turn the night sky over the Elbe into a glittering sea of color.

The light show comprises a fascinating interplay ofcolor with LED lights along the entire exterior of the ship and the foil domesof the Beach Club and the Four Elements, synchronized with 342 LED stringlights on the verandas of AIDAprima, 34 SkyTrackers on Deck 5, and 68 SkyTrackerson the upper decks 15 & 16 and theTheatrium.

Following this, around 10:30 p.m., the AIDA fireworksfor the HAMBURG PORT ANNIVERSARY will bring this unparalleled maritimefestival to a glorious conclusion. At a height of 150 meters and spanningaround 200 meters, the night sky over the Elbe will shine in a sea of color foranother 15 minutes.

After a brief stop at Cruise Center Altona, AIDAprimawill leave the people of Hamburg and guests in the Hanseatic City at 11:50 p.m. and set sail on a 7-daycruise to the most beautiful cities in Western Europe.

Live coverage on television and the Internet

For those who cannot join the festivities in Hamburg, NDR Fernsehen will be coveringAIDAprima's christening live from Hamburg Port on May 7, 2016, from 9:45 p.m.until 10:45 p.m.

From 9:30 p.m. until 10:45 p.m., AIDA Cruises willbroadcast the christening of its youngest fleet member live on the Internet at taufe.aida.de and on board of the shipsof the AIDA fleet.

Port Anniversary event program

On shore, tall and small cruise fans can explore thewhole diversity of the AIDA "vacation world" on the Marco Polo Terraces inHafenCity. AIDAprima is at the heart of the theme island. Guests can visit areplicate stateroom and see what their future home on board will be like. Withdigital glasses, they can also take virtual tours of AIDA ships. Travelconsultants provide information on the most beautiful vacation cruises to morethan 200 destinations all over the world. Those who are interested can booktheir desired staterooms for the next cruise on board one of AIDA's 11 shipsright there. In the family area, lots of games, fun, and entertainment awaitthe youngest cruise fans.

During the Port Anniversary, the beach club HAMBURGdel mar at Harbor Piers (Landungsbrücken) is transformed into a world of AIDA.From here, guests have a fantastic view of the festivities on the water.

More information on AIDAprima atwww.aida.de/neuegeneration. All AIDA "vacation world" offerings can be bookedat www.aida.de, at travel agencies, or by phoning the AIDA CustomerCenter at +49 (0) 381 / 20 27 07 07.

Rostock, May 2, 2016

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