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Holland America Line Names Jarvis Bowers to Newly Created Position of Vice President, Digital Marketing
Seattle, Wash., July 13, 2016 — Holland America Line has appointed JarvisBowers to the position of vice president, digital marketing. In this newlycreated role, he is responsible for working with the digital and marketing teams to lead the development ofnext-generation digital communications and analytics.
Jarvis,who is based in Seattle at the Holland America Line headquarters, will reportto Joe Slattery, senior vice president, global marketing and sales.
"Jarvishas an extensive background in digital marketing and his knowledge andexpertise will be a tremendous asset to the department," said Slattery. "Asdigital marketing continues to grow we recognized the need to create a positionthat brings a strong leader from this field into the team, and we're thrilled towelcome Jarvis to Holland America Line."
Most recentlyBowers was at Expedia where he led the global loyalty marketing team. Prior tothat he was vice president, digital, for SunPower Corporation – a leading solarenergy enterprise. Healso served as senior director in Microsoft's Interactive EntertainmentBusiness, where he led customer and product strategy for the Xbox Store. Bowershas held marketing leadership roles at ESPN Digital Media, American Express,AT&T Wireless and Sony Electronics.
Bowers holds an MBA from theWharton School and a Bachelor of Arts degree from Amherst College.
For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
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About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]
Holland America Line's fleetof 14 ships offers more than 500 cruises to more than 400 ports in 98countries, territories or dependencies around the world. From shorter getawaysto 115-day itineraries, the company's cruises visit all seven continents withhighlights including Antarctica explorations, South America circumnavigationsand exotic Australia/New Zealand and Asia voyages; four annual Grand Voyages;and popular sailings to the Caribbean, Alaska, Mexico, Canada/New England,Bermuda, Europe and the Panama Canal. The line currently has a new 2,650-guestship, ms Koningsdam, delivered in April 2016, as well as a secondPinnacle Class ship, ms Nieuw Statendam,due for delivery in November 2018.
The company recently announced$300 million in brand enhancements to secure its position as the leader inpremium cruising. Fleetwide, the ships feature innovative initiatives and adiverse range of enriching experiences focused on destination immersion andpersonalized travel. Guests can expand their knowledge on board at the CulinaryArts Center, presented by Food & Wine magazine; Explorations Café,powered by The New York Times; and Digital Workshop powered by Windows.Outstanding entertainment fills each evening at venues including Lincoln CenterStage, Billboard Onboard and B.B. King's Blues Club. The dining experience canbe savored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council that comprises world-famouschefs who design dishes exclusively for our guests.
CONTACT: | Sally Andrews |
PHONE: | 800-637-5029 |
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