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AIDAprima – New flagship receives its radiant smile

Atthe Mitsubishi shipyard in Nagasaki, Japan, the new flagship of AIDA Cruises isnow receiving its beaming smile. At the end of March, preparatory work began onthe 300 m long white hull of AIDAprima to apply the painting to the bow that istypical for AIDA: kissing lips, eyes, and waves. Since the brand motif of AIDAis individually designed on every ship in the fleet of Germany’s biggest cruiseoperator, Rostock artist Feliks Büttner provided a special template forAIDAprima. The inventor of the AIDA kissing lips, eyes, and waves faced thechallenge with the newest ship of adapting the graphic elements for the firsttime to a newly constructed bow. A completely new kind of hull design increasesenergy efficiency considerably. The position lights and anchor hatch in the bowsection also had to be taken into account in the application of the color sothat the painting could develop its familiar three-dimensional effect. A total 342liters of paint of eleven different colors are used.<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

In 1996, AIDA Cruises became the first cruise company tointroduce painting of the bow. For two decades, AIDA ships have been wearingthe smile across the oceans. Upon completion, the kissing lips of AIDAprimawill shine across a total area of 150 m². Each eye on the starboard and portside takes up and area of 212 m², and the blue waves on both sidesof the hull fill an area of 330 m². The entire painting extends over a lengthof 261 m, surpassing all previous ship paintings in the AIDA fleet.

AIDAprima starts its maiden voyage on October 1 fromYokohama, Japan. The unique 50-day journey ends on November 20, 2015, in Dubai.This exclusive cruise can also be booked in five different partial cruises. Inthe ensuing winter season, AIDAprima will complete seven-day Orient routes fromDubai and Abu Dhabi. On March 18, 2016, the second stage of the maiden voyagewill begin, which will take guests from Dubai to the future home port ofHamburg in 38 days.

On April 30, 2016, the first seven-day trip of AIDAprimafrom Hamburg to the most beautiful cities of Western Europe will start.London/Southhampton, Paris/Le Havre, Brussels/Zeebrugge, and Rotterdam are thedestinations of this fascinating journey, which will be on the cruise scheduleyear-round in the future.

The new catalog as well as further information aboutAIDAprima, the maiden voyage, and the metropolitan cruises is available attravel agencies, the AIDA Customer Center under the phone number +49 (0)381/202707 07, or www.aida.de/neuegeneration.

Rostock, April 10, 2015

Facts and figuresabout AIDAprima:

Ship name: AIDAprima

Gross tonnage:124,500 GT

Length: 300 m

Width: 37.60 m

Number of cabins: 1643

Number of passengers (lb): 3,286

On board AIDAprima, guests experience even moreindividuality, diversity, service, and comfort across multiple generations. Atotal of 14 stateroom categories can be chosen from. In terms of culinaryexperience, entertainment, wellness, and sports, the new flagship has alsoraised the bar. 12 restaurants and 18 bars offer more diversity in indulgencethan ever before. The Theatrium was further developed and equipped with anall-new round stage, the latest LED technology, and airframes for exceptionalartist shows. The wellness oasis in the Organic Spa extends an invitation withseveral indoor and outdoor whirlpools, a tepidarium, and a fireplace room forcomplete relaxation. For guests who are athletically ambitious, the newadventure world Four Elements offers sports and fun for the whole family. Basedon the four elements of water, air, earth, and fire, Four Elements combines thediverse activities under the dome of a retractable glass roof. For example,AIDA Racer, the longest indoor water slide on the seven seas, invites guests toparticipate in fast races in two tubes. Strength and concentration are what isneeded in the climbing garden. At the AIDA Beach Club, guests can enjoy arelaxing beach atmosphere in every season of the year under a UV-transparentfilm dome.

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