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Holland America Line Wins Awards for O, The Oprah Magazine Partnership, Rudi’s Sel de Mer and Alaska Cruises

Seattle, Wash., Oct.12, 2017—Holland America Line recently collecteda trio of awards from Seatrade Europe, AFAR Media and Kreuzfahrt Traume thatrecognized the brand's marketing initiatives, Alaska cruises and culinaryexcellence, respectively.

Holland America Line's partnership with O, The Oprah Magazine won the 2017Seatrade Cruise Award for Marketing Initiative of the Year; the AFAR Travelers'Choice Cruise Awards recognized the line's Alaska Cruises; and Rudi's Sel DeMer was given the International German Cruise Award for Best New RestaurantConcept by German publication Kreuzfahrt Traume.

"We are always deeply honored when our brand is recognized for an initiative weworked tirelessly to develop or an experience that elevates who we are and whatwe deliver," said Orlando Ashford, Holland America Line's president. "Thank youto the readers and decision-makers from Seatrade, AFAR and Kreuzfahrt Traumewho awarded us with these three prestigious honors."

Seatrade EuropeRecognizes O, The Oprah Magazine Partnership
Holland America Line's partnership with O, The Oprah Magazine earned the 2017Seatrade Cruise Award for Marketing Initiative of the Year. The new awardrecognized the cruise line's onboard programming that was designed to unite thesoul-stirring power of travel with the magazine's deep commitment to connectionand personal growth.

Five special theme cruises feature exclusive programming developed with themagazine's editors, along with guest motivational speakers and one very specialcruise that Oprah Winfrey sailed on in July 2017. Additionally, more than 300cruises sailing from North America through the remainder of 2017 and 2018 havea variety of inspiring and engaging activities that bring the magazine to lifeon board.

AFAR Audience NamesHolland America Line's Alaska Cruises Number-One
In the AFAR Travelers' Choice Cruise Awards, Holland America Line earned topaccolades for its Alaska cruises. This is the first year AFAR Media broke theiresteemed awards into three categories: hotel, cruise and destinations. Morethan 130,000 votes were received in the cruise category alone, and HollandAmerica came out as number-one in the Alaska Cruise Line category.

In 2017 Holland America Line celebrated its 70th year as a leader in Alaskaexploration. The line's award-winning Alaska cruises and Land+Sea Journeys arethe heart of the company's global itineraries, and every itinerary ishighlighted by scenic cruising of Alaska's Inside Passage and one or more ofAlaska's famous glaciers and fjords.

Holland America Line's Land+Sea Journeys combine a three-, four- or seven-dayInside Passage or Glacier Discovery cruise with in-depth overland tours to theYukon and Alaska's interior. Holland America Line is the only cruise company toweave must-see sites such as Denali National Park — the centerpiece of everyLand+Sea Journey — with seldom-seen ones, such as Dawson City, in the heart ofKlondike Gold Rush Country.

Rudi's Sel De MerWins Best New Restaurant Concept
German publication Kreuzfahrt Traume named Rudi's Sel de Mer Best NewRestaurant Concept at the International German Cruise Awards. First launched onms Koningsdam asa stand-alone venue, Rudi's Sel de Mer recently debuted as a pop-up in thePinnacle Grill on several ships in the Holland America Line fleet, and willexpand to the entire fleet next year. The specialty restaurant was created andnamed for the cruise line's Master Chef Rudi Sodamin, who conceived anddeveloped the concept.

For Rudi's Sel De Mer, Sodamin created Food Faces art for the exclusive show platesmade by Bernardaud. Each plate portrays an image of a work of art crafted fromfood.

Rudi's Sel de Mer is built around a menu of classic French Mediterranean disheswith a contemporary twist, featuring locally sourced seafood. The setting is anintimate brasserie with custom décor, plates, menus and uniforms reflecting theambiance. Guests can indulge in a diverse selection of dishes over severalcourses that includes Rudi's Seafood Tower, Bouillabaisse Marseillaise, Fruitsde Mer, Duck Cassoulet, Soufflé au Fromage, Salt Crust Baked Branzino anddesserts like Crêpes Suzette, Profiteroles with Hot Chocolate Sauce and Rudi'sfamed Souffle – a version of the Salzburger Nockerl.

For more information, contact a travel professional, call 1-877-SAIL-HAL (1-877-724-5425)or visit hollandamerica.com.

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Find Holland America Line on Twitter,Facebook and the Holland America Blog. Access all socialmedia outlets via the Online Communities quick link on the home pageat hollandamerica.com.

AboutHolland America Line [a division of Carnival Corporation and plc (NYSE:CCL and CUK)]
Holland America Line's fleet of 14 ships offers more than 500 cruises to morethan 400 ports in 98 countries, territories or dependencies around the world.From shorter getaways to 113-day itineraries, the company's cruises visit allseven continents, with highlights including Antarctica explorations, SouthAmerica circumnavigations, Cuba cruises and exotic Australia/New Zealand andAsia voyages; four annual Grand Voyages; and popular sailings to the Caribbean,Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal.The line welcomed msKoningsdam in 2016 and has a second Pinnacle-class ship, ms Nieuw Statendam, tobe delivered in December 2018. A third Pinnacle-class ship, due for delivery in2021, recently was announced.

The company is undergoing $300 million in brand enhancements to secure itsposition as the leader in premium cruising. Fleetwide, the ships featureinnovative initiatives and a diverse range of enriching experiences focused ondestination immersion and personalized travel. Guests can expand theirknowledge through an exclusive partnership with O, The Oprah Magazine; duringan America's Test Kitchen show; at Explorations Café presented by The New YorkTimes; and by taking a Digital Workshop powered by Windows. Outstandingentertainment fills each evening at venues including Lincoln Center Stage,Billboard Onboard and B.B. King's Blues Club. The dining experience can besavored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council, comprising world-famous chefswho design dishes exclusively for our guests.

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