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AIDA Cruises extends portfolio of sustainable shore excursions
Newexcursions in the Caribbean allow guests to get involved in social projects ormake their own contribution to preserving nature
AIDA Cruises is extending its portfolio ofsustainable shore excursions. Under the motto "Act now and preserve paradise,"guests can now book three new excursions in the Caribbean, including two fromthe Carnival Corporation brand, fathom, for socially responsible travel.
Travelers will thus have the opportunity tofamiliarize themselves with the country and its people at a more personallevel, while simultaneously making a contribution to climate protection. Be itplanting trees, making chocolate or sowing seeds, the choices extend toprojects for the renewal and preservation of nature in the given vacationregions as well as measures that provide economic and social support to thelocal people.
"With these new offers, we wish to give our guests thechance to do something to preserve nature and provide economic and socialdevelopment aid," says Frank Bönsch, Director Shore ExcursionsAIDA Cruises. "As a cruise company, this allows us to give a little somethingback as thanks to those countries in which we have the privilege of beingguests."
On the various projects, guests will actively work for localorganizations and help to progress social projects and environmentalinitiatives. In Saint Lucia, for instance, participants will find out moreabout protecting the rainforest, and will plant their own trees in order topreserve the Caribbean's natural environment for future generations. In thearea around Amber Cove (Dominican Republic), every aspect of cacao is explored.Passengers will meet local people, support the community with the cultivationand harvesting of cacao plants, and thus build up a very individualrelationship with their vacation destination.
AIDA Cruises offers more than 150 sustainable adventuresworldwide. These are chosen on the basis of standard criteria which have beendrawn up in conjunction with the sustainability initiative Futouris e.V. Allexcursions that meet the social, ecological and cultural standards are markedwith a tree symbol.
The rollout of the new, nature-related excursions isbeginning now and will be extended gradually to all AIDA destinations aroundthe world.
Rostock, February 8, 2017
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Examples of environmentally-friendly and sociallyresponsible excursions in the Caribbean:
St. Lucia (AIDACruises)
Jeep trip to the rainforest reserve of MorneBois Den; visit includes explanations of the region and the environmentalproject, and the chance for guests to plant trees themselves.
Duration:approx. 5 hours
AmberCove (fathom)
Visit to the Altamira chocolate factory;guests can help to sort, shell and melt the cacao beans, and assist with thebean harvest.
Duration:approx. 5 hours
Informationabout AIDA Cruises:
AIDA Cruises is one of the fastest growingand most successful tourism businesses in Germany. The company employs about8,000 people from 40 different countries at their corporate offices and onboard AIDA ships. AIDA Cruises operates and markets one of the world's moststate-of-the-art fleets, currently comprising 11 cruise ships. In summer 2017AIDA Cruises will welcome its twelfth cruise ship – AIDAperla – to the fleetwith the smiling lips, and will be offering cruises from Palma de Mallorca andBarcelona. Two more new ships will be commissioned in 2019 and 2021. AIDA isthe world's first cruise operator to apply the "Green Cruising" concept,powering its new generation of ships entirely with LNG (liquefied natural gas)from 2019. www.aida.de
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