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Cunard appoints Simon Palethorpe to lead brand growth

Cunard hasannounced the appointment of Simon Palethorpe as SVP sales & marketing.

Palethorpe will join Southampton-based cruise line Cunardon April 11,2016following a highly successful career in the food, retail and travelindustries.

His long career began in consulting and then at PepsiCo, followed by seniorroles at Levi Strauss andbuy.com,which was later acquired byJohn Lewis. This acquisition formed the foundation for John Lewis’currentonline business where Palethorpe served as managing director. On leaving JohnLewis, He then joined the board and became group commercial director for AvisEurope. After a stint in private equity at Terra Firma Capital Partners,Palethorpe has spent the last four years managing a portfolio of onlinebusinesses in the food, cosmetics and ticketing industries.

Carnival UK CEO David Noyes said: "This is a key year for Cunard with theremastering of the company's flagship, Queen Mary 2. Simon's appointment willreinforce our efforts to take the Cunard brand to new audiences around theworld."

Simon Palethorpe said: "I am delighted to be joining the team at Cunardand look forward to helping build on its exceptional work. The Cunard brand hasbeen synonymous with the height of cruise luxury for nearly two centuries andis still as relevant for customers today as it always has been."<?xml:namespace prefix="o" ns="urn:schemas-microsoft-com:office:office"?>

For further press information please contact:-

Michele Andjel, michele.andjel@carnivalukgroup.com 023 8065 6653 / 07730 732 072

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