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Holland America Line’s 45-Foot Ship Float ‘Cruises’ Through Downtown Seattle During Alaska Airlines Seafair Torchlight Parade

Replica of the new ms Koningsdam joins more than 100floats in the parade

Seattle,Wash., Aug 3, 2016 –On Saturday, July 30, 2016, spectators at the Alaska Airlines SeafairTorchlight Parade in downtown Seattle watched Holland America Line's ms Koningsdamcruising down the street. The unusual sight was a replica helium balloon ofthe ship, which was among more than 100 floats taking part in this annualevent.

At45 feet long and 11 feet tall, the detailed float required 30 employees toguide it carefully through the streets of Seattle on the 2.5-mile route. Inaddition to the float, Seattle's Hometown Cruise Line was a presenting sponsorof the parade, with participating employees carrying a banner boasting thecompany's hometown pride and proudly wearing shirts that read "Anchored inSeattle."

HollandAmerica Line has been a sponsor and participant of the annual SeafairTorchlight Parade for many years, and employees previously carried anorca-whale balloon to highlight cruises to Alaska. This year's cruise shipballoon was recently commissioned for the company to highlight its newest ship Koningsdam,launched in April, and to represent all the ships in the fleet, includingthe three sailing weekly from Seattle this summer.

For more information about Holland America Line,consult a travel professional, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.

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Find Holland America Line on Twitter, Facebook and the HollandAmerica Blog. Access all social media outlets viathe Online Communities quick link on thehome page at hollandamerica.com.

About Holland America Line [a division ofCarnival Corporation and plc (NYSE: CCLand CUK)]

Holland America Line's fleetof 14 ships offers more than 500 cruises to more than 400 ports in 98countries, territories or dependencies around the world. From shorter getawaysto 115-day itineraries, the company's cruises visit all seven continents withhighlights including Antarctica explorations, South America circumnavigations andexotic Australia/New Zealand and Asia voyages; four annual Grand Voyages; andpopular sailings to the Caribbean, Alaska, Mexico, Canada/New England, Bermuda,Europe and the Panama Canal. The line currently has a new 2,650-guest ship, msKoningsdam, delivered in April 2016, as well as a second Pinnacle Classship, ms Nieuw Statendam, due fordelivery in November 2018.

The company recently announced$300 million in brand enhancements to secure its position as the leader inpremium cruising. Fleetwide, the ships feature innovative initiatives and adiverse range of enriching experiences focused on destination immersion andpersonalized travel. Guests can expand their knowledge on board at the CulinaryArts Center, presented by Food & Wine magazine; Explorations Café,powered by The New York Times; and Digital Workshop powered by Windows.Outstanding entertainment fills each evening at venues including Lincoln CenterStage, Billboard Onboard and B.B. King's Blues Club. The dining experience canbe savored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council that comprises world-famouschefs who design dishes exclusively for our guests.

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