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Holland America Line Wins 17 Gold and Seven Silver 2018 Travel Weekly Magellan Awards

Cruiseline honored for EXC programming, NieuwAmsterdam, Tamarind andmore

Seattle, Wash., Sept. 18, 2018—HollandAmerica Line earned an impressive 24 gold and silver 2018 Magellan Awards fromTravel Weekly. The premium cruise line took home an all-time high of 17 goldawards in the categories of Premium Ship, Restaurant Design, Education Programand in the Marketing categories of Website, Print Advertising,Campaign–Advertising/Marketing, Promotional Video, Direct Mail and TVCommercial.

Seven silver awards were earned in the cruise categories of Cruise Marketingfor the partnership with O, The Oprah Magazine, Education Program for theHolland America Line Academy travel agent training program, and in themarketing categories of Promotional Video, Website,Campaign–Advertising/Marketing and Print Advertising.

"In recent years Holland America Line has embarked on an ambitious brandevolution, and earning an astounding 24 Magellan Awards tells us that ourinnovations are positively resonating with the industry and our guests," saidOrlando Ashford, Holland America Line's president. "Travel Weekly's MagellanAwards are among the most prestigious in the travel industry, and we arehonored and thankful to be recognized by its respected panel of experts."

Taking Top Honors atthe Magellan Awards
Holland America Line earned a gold award for NieuwAmsterdam, which went through an extensive dry dock and upgrade inlate 2017, in the Premium Ship category. Tamarind, the cruise line's Pan-Asiaspecialty restaurant, won gold for Premium Ship–Restaurant Design. Celebratingthe adventurous fusion of ingredients that vibrantly define the cuisine ofSoutheast Asia, China and Japan, Tamarind presents them in an array ofintricately flavored, visually stunning dishes. The restaurant's decor has anupscale, contemporary Asian feel with rich hues of purple, gold and greencombined with bamboo accents to create an intimate and elegant environment.

Holland America's website also won gold. In 2018 the cruise line launched areimagined website at HollandAmerica.com that is focused on anintuitive online booking process, easy navigation, bold images that capture theexperience and comprehensive information, making it an up-to-date resource forboth consumers and travel professionals.

In the Education Program category, Explorations Central (EXC) also took homegold honors. Destination immersion is amplified with EXC, a multifacetedexperience that combines an array of indispensable travel resources withenrichment opportunities for guests to make their experience more engaging andmeaningful. Many ships feature an EXC Central area, a comprehensive resourceand engagement center in the Crow's Nest, with digital storytelling,interactive video experiences and a virtual ship's bridge. The program alsofeatures an EXC Team, EXC Guides, EXC Talks, EXC Tours, EXC Encounters, EXCPort Planners, an EXC Channel and more.

Holland America's television spot, "Making Connections," won gold in the TVcommercial category, while "EXC In-Depth Voyages," "Culinary EXC Tours inPartnership with FOOD & WINE," "New Culinary Council Member Ethan Stowell"and "New Culinary Council Member Andy Matsuda" took home gold in the PromotionalVideo category.

In the Campaign–Advertising/Marketing category, the line's Asia Campaign,Culinary Story Campaign and Trade Promise Campaign all earned gold. For PrintAdvertising, the "Carefully Crafted," Nieuw Statendam and Trade Promise adseach won the top award. Under the Direct Mail category, gold was earned for the2017 EXC In-Depth Voyages Catalog and 2018 Mariner magazine Malta winter cover.

Silver Success
Holland America Line brought home a silver award for Holland AmericaLineAcademy, an extensive online training program that offers key coursesto allow travel agents to sharpen their selling skills, earn Cruise LineInternational Association credits and receive graduation benefits. GoHAL.com, Holland America Line's portal fortravel professionals, also won silver. The comprehensive website gives travelagents the tools they need to confidently and successfully learn, promote, bookand plan Holland America Line cruises.

For Advertising/Marketing, the cruise line won silvers for its Cruise360Campaign and O, TheOprah Magazine partnership. Holland America's Nieuw Statendam Launchwon a Promotional Video silver, as did the Making Connections print ad.

The final silver award was earned in the Special Needs category for HollandAmerica's Accessibility Program.

About the TravelWeekly Magellan Awards
Since 2008 Travel Weekly has been recognizing excellence in travel with itsannual Magellan Awards, and Holland America Line has received more than 70awards in various categories since the award's inception.

The Magellan Awards honor a broad range of industry segments including hotelsand resorts, travel destinations, cruise lines, online travel services,airlines and airports, travel agents/agencies, tour operators and car rentalcompanies. Entries are evaluated by a panel of respected travel industryprofessionals against standards of excellence — rather than against each other— established by Travel Weekly, which has been published since 1958 and iswritten for North American travel agents, tour operators, corporate travelexecutives and travel industry suppliers.

For more information, contact a Travel Professional, call 1-877-SAIL HAL (1-877-724-5425)or visit hollandamerica.com.

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Find Holland America Line on Twitter, Facebook and the Holland America Blog. Access all socialmedia outlets via the home page at hollandamerica.com.

AboutHolland America Line [a division of Carnival Corporation and plc (NYSE:CCL and CUK)]
HollandAmerica Line's fleet of 14 ships offers more than 500 cruises to more than 400ports in 98 countries, territories or dependencies around the world. Fromshorter getaways to 113-day itineraries, the company's cruises visit all sevencontinents, with highlights including Antarctica explorations, South Americacircumnavigations, Cuba cruises and exotic Australia/New Zealand and Asiavoyages; four annual Grand Voyages; and popular sailings to the Caribbean,Alaska, Mexico, Canada and New England, Europe and the Panama Canal. The linewelcomed Koningsdamin 2016 and has a second Pinnacle-class ship,Nieuw Statendam, tobe delivered in December 2018. A third Pinnacle-class ship will be delivered in2021.

The company is undergoing $300 million in brand enhancements to secure itsposition as the leader in premium cruising. Fleetwide, the ships featureinnovative initiatives and a diverse range of enriching experiences focused ondestination immersion and personalized travel. Guests can expand their knowledgethrough an exclusive partnership with O, The Oprah Magazine; during anAmerica's Test Kitchen show; at Explorations Café presented by The New YorkTimes; and by taking a Digital Workshop powered by Windows. Outstandingentertainment fills each evening at venues including Lincoln Center Stage,Billboard Onboard and B.B. King's Blues Club. The dining experience can besavored at a variety of restaurants with menus that feature selections fromHolland America Line's esteemed Culinary Council, comprising world-famous chefswho design dishes exclusively for our guests.

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